# Market Analyzer

> Market Analyzer Skill

- Skill: `uitbreidenos/market-analyzer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add uitbreidenos/market-analyzer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uitbreidenos/market-analyzer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: UitbreidenOS (https://skillmd.com/u/uitbreidenos)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/uitbreidenos/market-analyzer

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# Market Analyzer Skill

## When to activate

During due diligence report generation. Complements financials analyzer to assess market opportunity and positioning.

## When NOT to use

- Companies with no clear market definition
- Declining or vanishing market categories
- Geographic markets outside thesis (unless cofounder has established network)

## Instructions

1. Define Total Addressable Market (TAM):
   - Start with category size (Gartner, IDC, Forrester if available)
   - Identify serviceable addressable market (SAM) — portion accessible by company
   - Calculate company's current market share %
2. Assess market growth:
   - CAGR (5-year projection if available)
   - Growth drivers (regulatory, technological, adoption)
   - Market maturity (emerging, growth, mature, declining)
3. Competitive positioning:
   - Direct competitors (list top 3–5)
   - Competitive moat (technology, network effect, switching cost, data)
   - Positioning vs. incumbents
4. Expansion opportunity:
   - Geographic expansion potential
   - Adjacent markets or use cases
   - Upmarket vs. downmarket positioning
5. Output: TAM assessment with CAGR, competitive summary, moat assessment, expansion path

## Example

**Input:** Fintech cross-border payments, Series B, operating in US + EU, raised against $30B cross-border SMB payment market

**Output:**
- **TAM:** $30B+ (cross-border SMB payments); Gartner projects 12% CAGR through 2030
- **SAM:** $8B (SMB segment; excludes enterprise and consumer remittance)
- **Company Market Share:** 0.1% (based on $2M ARR estimate)
- **Market Growth:** 12% CAGR (strong); driven by SMB digitalization and regulatory shift to open banking
- **Competitive Moat:** Technology differentiation (real-time rails, lower cost than incumbents); network effects (more corridors, more liquidity)
- **Top 3 Competitors:** Wise, Remitly, OFX (each $100M+ ARR)
- **Expansion Potential:** Adjacent: enterprise payments, consumer remittance; Geographies: Asia-Pacific, Latin America

**Recommendation:** Market opportunity is substantial with favorable growth trends. Company has clear differentiation and expansion runway. Competitive intensity is high but market is large enough for multiple winners.