# Marketing Funnel Analysis

> Analyze, audit, and optimize conversion leaks across TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel)

- Skill: `uitbreidenos/marketing-funnel-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add uitbreidenos/marketing-funnel-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uitbreidenos/marketing-funnel-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: UitbreidenOS (https://skillmd.com/u/uitbreidenos)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/uitbreidenos/marketing-funnel-analysis

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# Marketing Funnel Analysis Skill

## When to activate

- Performing growth marketing audits or analyzing traffic dropoffs.
- Redesigning onboarding flows, pricing landing pages, or checkout pipelines.
- Resolving dropoffs in customer acquisition channels.

## When NOT to use

- Single-page SEO configuration or static content reviews.
- Implementing developer backend analytics schemas (use tracking skills instead).

## Instructions

Analyze acquisition structures across three core layers to identify conversions dropoffs:

### 1. TOFU (Top of Funnel - Awareness)
- **Focus**: Organic search traffic, ad impressions, social outreach, click-through rates (CTR).
- **Diagnostics**: Are we driving high-intent traffic? Is the ad copy aligned with the landing page?
- **Action items**: Optimize meta tags, refine target keywords, simplify hero headlines.

### 2. MOFU (Middle of Funnel - Consideration)
- **Focus**: Email sign-ups, whitepaper downloads, template usage, product demos.
- **Diagnostics**: Are visitors exploring features? Do we offer compelling hooks?
- **Action items**: Build contextual lead magnets, display social proof, provide instant value previews.

### 3. BOFU (Bottom of Funnel - Decision)
- **Focus**: Pricing clicks, trial starts, checkout completions, churn rates.
- **Diagnostics**: Is checkout friction too high? Are pricing structures clear?
- **Action items**: Streamline checkout steps, offer clear refund guarantees, add trust badges.

---

## Example Audit Protocol

```markdown
### Funnel Audit Report
- **TOFU Leak**: 3.2% CTR on Google Ads -> Refine headlines to match lander search queries.
- **MOFU Leak**: 85% dropoff between Landing Page and Trial Sign-up -> Add direct "View Interactive Sandbox" widget before email input.
- **BOFU Leak**: 40% checkout bounce rate -> Introduce single-click payment methods (Apple Pay/Google Pay).
```