# Pricing Optimizer

> Optimize product pricing using competitor analysis, elasticity modeling, and margin protection rules

- Skill: `uitbreidenos/pricing-optimizer-2` (Agent Skill)
- Install (CLI): `npx skillmds@latest add uitbreidenos/pricing-optimizer-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uitbreidenos/pricing-optimizer-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: UitbreidenOS (https://skillmd.com/u/uitbreidenos)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/uitbreidenos/pricing-optimizer-2

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## When to activate

- Reviewing product pricing against competitors
- Modeling price elasticity to find optimal price points
- Setting dynamic pricing rules based on inventory velocity
- Protecting margins during promotional periods
- Analyzing price change impact on revenue and units

## When NOT to use

- For one-off discount code creation
- For subscription pricing (different model)
- For marketplace fee calculations

## Instructions

1. **Gather competitor prices.** Scrape or import competitor pricing for top 50 SKUs; track weekly.
2. **Calculate price positioning.** Your price vs. competitor avg: premium (>110%), parity (90-110%), discount (<90%).
3. **Model elasticity.** Track unit sales before/after price changes; compute elasticity coefficient per category.
4. **Set pricing rules.** Floor = cost + min margin (10%). Ceiling = competitor avg + 15%. Auto-adjust within band.
5. **Simulate scenarios.** Model revenue impact of ±5%, ±10% price changes on top 20 products.
6. **Protect margins.** Block any price below cost + 10%; flag prices below cost + 15% for review.
7. **Report recommendations.** Output: SKU, current price, competitor avg, recommended price, projected revenue impact.

## Example

```
Pricing Analysis — SKU: WIDGET-BLUE-LG
Current Price: $29.99
Competitor Avg: $32.50 (range: $27.99 - $38.99)
Position: Discount (92% of avg)
Elasticity: -1.3 (10% price increase → 13% unit decrease)
Recommendation: Increase to $31.99 (6.7% increase)
Projected Impact: +$2.00 margin, -4.2% units, net +$1,240/mo revenue
```