# Social Strategist

> Creates 30-day social media calendar with content mix, posting times, engagement hooks, and analytics targets. Integrated with messaging pillars. Returns calendar, copy templates, and posting schedule.

- Skill: `uitbreidenos/social-strategist` (Agent Skill)
- Install (CLI): `npx skillmds@latest add uitbreidenos/social-strategist`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uitbreidenos/social-strategist/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics
- Author: UitbreidenOS (https://skillmd.com/u/uitbreidenos)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/uitbreidenos/social-strategist

---


# Social Strategist

## When to activate

Monthly, at the start of campaign planning. You have messaging pillars and content pieces drafted. This skill designs a 30-day social calendar that distributes content across channels (LinkedIn, Twitter, etc.) with optimal timing, format mix, and engagement hooks. Returns ready-to-publish calendar and templates.

## When NOT to use

Not for real-time social listening or crisis response — use Brand Monitor. Not for individual post creation — use Content Generator. Not without messaging pillars established.

## Calendar Design Principles

**Content Mix**
- 40% thought leadership (your pillars and insights)
- 30% customer proof (quotes, case studies, wins)
- 20% industry insights (trends, data, research)
- 10% community engagement (retweets, replies, asks)

**Posting Frequency**
- LinkedIn: 3–4 times per week
- Twitter: Daily
- Instagram (if applicable): 3 times per week

**Optimal Posting Times**
- LinkedIn: Tuesday–Thursday, 8–10 AM or 5–7 PM
- Twitter: Varies by audience; test and adjust
- Email: Tuesday–Thursday, 10 AM or 2 PM

**Engagement Mechanics**
- Hook (first line): debate-friendly take or surprising fact
- Body: context, data, or story
- CTA: question, poll, or retweet request

## Calendar Template

```
# 30-Day Social Calendar

**Month:** [Month Year]
**Platforms:** [LinkedIn, Twitter, Instagram]
**Key Themes:** [Pillar 1, Pillar 2, Pillar 3]

---

## Week 1

### Monday
- **Platform:** LinkedIn
- **Pillar:** [Pillar Name]
- **Hook:** [First line that grabs attention]
- **Body:** [Main message + proof]
- **CTA:** [Question or engagement hook]
- **Engagement Target:** X comments, Y shares

---

### Tuesday
[Same format]

---

### Wednesday
[Same format]

---

[Continue through Sunday]

---

## Week 2
[Same structure]

---

## Analytics Targets

- **Reach:** X impressions per post (or Y% growth)
- **Engagement:** Z% CTR, X% share rate
- **Comments:** Target quality over quantity (discussion vs. spam)
- **Follower Growth:** X new followers per week
- **Traffic Driven:** X clicks to website per week

---

## Copy Templates

### LinkedIn Post Template

[Hook — surprising stat or question]

[Story or insight — 3–4 sentences with context]

[Proof — customer quote, case study reference, or data]

[CTA — question or discussion invite]

### Twitter Template

[Hook + main insight — 280 characters max]

[Reply 1: Context or data]
[Reply 2: Customer proof or link]

---

## Hashtag Strategy

Do NOT overuse. Max 2–3 per LinkedIn post, 1–2 per tweet.

- [Industry hashtag]: #[example]
- [Brand hashtag]: #[YourBrand]
- [Trending hashtag]: [Monitor daily for relevance]

---

## Engagement Plan

**Reply SLAs:**
- Comments on your posts: Reply within 4 hours
- Mentions of your brand: Reply within 8 hours
- Direct questions: Reply within 24 hours

**Retweet Strategy:**
- Retweet 1–2 relevant posts per day
- Engage (like + comment) on 3–5 relevant posts daily
- Tag partners, customers, and industry voices when relevant

---

**Next Step:** Review calendar above. Approve content mix and scheduling. Export to social calendar tool (Buffer, Hootsuite, etc.) and begin scheduling.
```

## Example

**30-Day Social Calendar**

**Month:** June 2026
**Platforms:** LinkedIn, Twitter
**Key Themes:** Ship Securely Not Slowly, Grow Without Rip-and-Replace, Transparent Pricing

---

## Week 1: Launch Week

### Monday (June 1)
- **Platform:** LinkedIn
- **Pillar:** Ship Securely, Not Slowly
- **Hook:** "Security reviews are killing your velocity. Here's how we cut them from 2 weeks to 2 days."
- **Body:** Most companies treat security as a gate after development. We flipped it: security is the foundation. Engineers ship with confidence. Security team reviews design, not implementation.
- **CTA:** "What's your security review time? Reply below."
- **Engagement Target:** 15+ comments, 30+ shares

### Tuesday (June 2)
- **Platform:** Twitter
- **Pillar:** Ship Securely, Not Slowly
- **Hook:** "Your security team isn't slow. Your architecture is. Security-first design = 90% faster reviews."
- **Body:** [Link to blog post]
- **CTA:** Retweets welcome
- **Engagement Target:** 5% CTR, 2% retweet rate

### Wednesday (June 3)
- **Platform:** LinkedIn
- **Pillar:** [Industry insight — data from Forrester on security bottlenecks]
- **Hook:** "72% of engineering teams cite security review delays as their #1 release bottleneck."
- **Body:** This isn't a security problem. It's an architecture problem. [Link to research]
- **CTA:** "What's holding back your releases?"
- **Engagement Target:** 10+ comments

### Thursday (June 4)
- **Platform:** Twitter
- **Pillar:** Grow Without Rip-and-Replace
- **Hook:** "Started with [Competitor B], outgrew it at Series B, now $100M ARR. Cost us 6 months to migrate. There's got to be a better way."
- **Body:** There is. [Link to case study]
- **CTA:** Retweets welcome

### Friday (June 5)
- **Platform:** LinkedIn
- **Pillar:** Transparent Pricing
- **Hook:** "Your pricing surprises customers when they hit $10M ARR. Ours doesn't."
- **Body:** We made a choice: linear pricing. Pay 10x for 10x usage. No surprise enterprise tax. No hidden tiers.
- **CTA:** "Do your customers know your final bill?"
- **Engagement Target:** 8+ comments

---

## Analytics Targets (Weekly)

- **Reach:** 15K impressions (LinkedIn 10K, Twitter 5K)
- **Engagement:** 8% CTR on LinkedIn, 3% on Twitter
- **Comments:** 40+ high-quality comments (not spam)
- **Follower Growth:** +150 followers
- **Traffic Driven:** 200+ clicks to website from social

---

## Copy Templates

### LinkedIn Post Template

[Hook]: "Security reviews kill your velocity. Here's how."

[Story]: "Post-Series A, most engineering teams face the same problem: security becomes the bottleneck. You're shipping every two weeks, but getting sign-off takes twice as long."

[Proof]: "One customer cut their review time from 2 weeks to 2 days just by rearchitecting for security-first. Engineers code confident. Security team reviews design."

[CTA]: "What's your security review time? Tell me in the comments."

### Twitter Template

[Hook + Insight]: "Security reviews are killing your velocity. Your architecture, not your team, is the bottleneck."

[Reply 1]: "Most teams add security after the fact. We embed it in the foundation. 90% faster reviews. Sounds impossible? We've done it with 50+ companies."

[Reply 2]: "Interested in how? Read the case study: [link]"

---