# Brand Voice

> Brand consistency evaluation and voice alignment guidelines

- Skill: `uukuguy/brand-voice` (Agent Skill)
- Install (CLI): `npx skillmds add uukuguy/brand-voice`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uukuguy/brand-voice/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: uukuguy (https://skillmd.com/u/uukuguy)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/uukuguy/brand-voice

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# Brand Voice Skill

## Objectives

Ensure all content:
- Aligns with brand personality and values
- Maintains consistent tone across channels
- Avoids prohibited phrases and messaging
- Resonates with target audience

## Voice Dimensions

### Formality Spectrum
| Level | Characteristics | Example |
|-------|----------------|---------|
| Formal | Professional, authoritative, precise | "We are pleased to announce..." |
| Conversational | Friendly, approachable, clear | "Great news! We just launched..." |
| Casual | Relaxed, playful, personal | "Hey there! Check out what's new..." |

### Personality Traits

**Confident vs. Humble**
- Confident: "We deliver the best results"
- Humble: "We strive to deliver great results"

**Serious vs. Playful**
- Serious: "Security is our top priority"
- Playful: "Your data's got a bodyguard"

**Technical vs. Simple**
- Technical: "Leveraging ML algorithms..."
- Simple: "Using smart technology..."

## Consistency Checks

### Language Patterns
- Preferred terms vs. avoided terms
- Sentence structure preferences
- Punctuation style (Oxford comma, exclamation marks)
- Capitalization rules

### Tone Markers
- [ ] Matches brand personality
- [ ] Appropriate for target audience
- [ ] Consistent throughout content
- [ ] Aligned with content purpose

## Prohibited Content

### Common Prohibited Phrases
- Superlatives without proof ("best", "fastest", "only")
- Absolute claims ("guaranteed", "100% effective")
- Competitor disparagement
- Outdated terminology

### Compliance Checks
- Legal compliance (disclaimers if needed)
- Industry regulations
- Trademark usage
- Accessibility language

## Evaluation Criteria

### Brand Alignment Score
| Score | Description |
|-------|-------------|
| 90-100 | Perfectly aligned, exemplary brand voice |
| 70-89 | Strong alignment, minor adjustments needed |
| 50-69 | Moderate alignment, noticeable inconsistencies |
| Below 50 | Poor alignment, significant revision needed |

### Key Evaluation Questions
1. Would customers recognize this as our brand?
2. Does this reflect our core values?
3. Is the tone appropriate for the context?
4. Would this resonate with our target audience?
5. Are there any prohibited phrases or claims?

## Voice Guidelines Template

```markdown
## Brand: [Brand Name]

### Personality
- [Trait 1]: [Description]
- [Trait 2]: [Description]

### Voice Attributes
- [Attribute 1]
- [Attribute 2]
- [Attribute 3]

### Do's
- [Guideline 1]
- [Guideline 2]

### Don'ts
- [Prohibition 1]
- [Prohibition 2]

### Sample Phrases
- Instead of "[Bad]", say "[Good]"
- Instead of "[Bad]", say "[Good]"
```

## Output Specification

When evaluating brand consistency, provide:
- Overall brand alignment score (0-100)
- Specific voice dimension ratings
- Identified prohibited phrases (if any)
- Suggested rewrites for off-brand content
- Positive examples of on-brand messaging