# Marketing Workflow Automation Playbook

> Build lightweight Claude Code workflows that remove repetitive marketing busywork—generating creative variations (e.g., via Figma plugins) and producing upload-ready ad copy (e.g., RSA headlines) with Skills for brand/accuracy/best practices.

- Skill: `uygnoey/marketing-workflow-automation-playbook` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add uygnoey/marketing-workflow-automation-playbook`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uygnoey/marketing-workflow-automation-playbook/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: uygnoey (https://skillmd.com/u/uygnoey)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/uygnoey/marketing-workflow-automation-playbook

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## Instructions
Use this skill to translate common growth marketing workflows into small, repeatable tools.

### Principles from the post
- Start small: pick a simple, repetitive task to prove the tool works (e.g., a “calculator app” experiment).
- Describe the problem in natural language: explain the friction, the desired outcome, and the constraints.
- Reuse existing resources: point to relevant docs (e.g., API documentation) and build incrementally.
- Encode guidance as Skills: keep brand tone/voice, product accuracy constraints, and channel-specific best practices in reusable files.
- Produce operational outputs: ensure the workflow ends with something the team can directly use (e.g., a CSV ready for Google Ads upload).

### Workflow pattern 1: Creative variations with a Figma plugin
- Goal: avoid repeated copy/paste across frames and aspect ratios.
- High-level behavior: select a frame, provide copy variations once, click a button to generate permutations.
- Template prompt: see [templates/figma-plugin-build-prompt.md](./templates/figma-plugin-build-prompt.md).

### Workflow pattern 2: Responsive Search Ads (RSA) copy → upload-ready CSV
- Goal: quickly brainstorm, refine, validate character limits, and export.
- Inputs: campaign data, existing copy, keywords.
- Guardrails: brand tone/voice, product accuracy, RSA best practices.
- Template prompt: see [templates/rsa-workflow-spec.md](./templates/rsa-workflow-spec.md).
- Output: CSV ready for upload.

## Examples
- [examples/figma-plugin-outcome.md](./examples/figma-plugin-outcome.md)
- [examples/rsa-slash-command.md](./examples/rsa-slash-command.md)