# Competitive Analysis April Dunford Framework

> Sub-skill of competitive-analysis: April Dunford Framework (+1).

- Skill: `vamseeachanta/competitive-analysis-april-dunford-framework` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/competitive-analysis-april-dunford-framework`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/competitive-analysis-april-dunford-framework/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/competitive-analysis-april-dunford-framework

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# April Dunford Framework (+1)

## April Dunford Framework


For each competitor, analyze:

1. **Competitive Alternatives** - What would customers use instead?
2. **Unique Attributes** - What do they do that others can't?
3. **Value** - What benefit does that provide?
4. **Target Customers** - Who cares most about that value?
5. **Market Category** - What market do they claim?

## Positioning Map


```
                    HIGH SPECIALIZATION
                           │
                     ┌─────┼─────┐
                     │  US │     │
    LOW              │     │     │         HIGH
    TECH ────────────┼─────┼─────┼──────── TECH
                     │     │     │
                     │     │ Comp│
                     └─────┼─────┘

*See sub-skills for full details.*