# Competitive Analysis Messaging Matrix

> Sub-skill of competitive-analysis: Messaging Matrix (+1).

- Skill: `vamseeachanta/competitive-analysis-messaging-matrix` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/competitive-analysis-messaging-matrix`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/competitive-analysis-messaging-matrix/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/competitive-analysis-messaging-matrix

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# Messaging Matrix (+1)

## Messaging Matrix


| Dimension | Your Company | Competitor A | Competitor B | Competitor C |
|-----------|-------------|--------------|--------------|--------------|
| Tagline/Headline | | | | |
| Core value proposition | | | | |
| Primary audience | | | | |
| Key differentiator claim | | | | |
| Tone/Voice | | | | |
| Proof points used | | | | |
| Category framing | | | | |
| Primary CTA | | | | |

## Narrative Analysis


Identify each competitor's story arc:
- **Villain**: what problem or enemy they position against
- **Hero**: who is the hero in their story
- **Transformation**: what before/after do they promise
- **Stakes**: what happens if you do not act