# Content Strategy Common Voice Attribute Pairs

> Sub-skill of content-strategy: Common Voice Attribute Pairs (+1).

- Skill: `vamseeachanta/content-strategy-common-voice-attribute-pairs` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/content-strategy-common-voice-attribute-pairs`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/content-strategy-common-voice-attribute-pairs/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/content-strategy-common-voice-attribute-pairs

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# Common Voice Attribute Pairs (+1)

## Common Voice Attribute Pairs


| Spectrum | One End | Other End |
|----------|---------|-----------|
| Formality | Formal, institutional | Casual, conversational |
| Authority | Expert, authoritative | Peer-level, collaborative |
| Emotion | Warm, empathetic | Direct, matter-of-fact |
| Complexity | Technical, precise | Simple, accessible |
| Energy | Bold, energetic | Calm, measured |
| Humor | Playful, witty | Serious, earnest |
| Innovation | Cutting-edge, forward-looking | Established, proven |

## Defining an Attribute


**[Attribute name]**
- **We are**: [what this means in practice]
- **We are not**: [common misinterpretation to avoid]
- **This sounds like**: [example sentence demonstrating the attribute]
- **This does NOT sound like**: [example sentence violating the attribute]