# Content Strategy Preferred Terms

> Sub-skill of content-strategy: Preferred Terms (+2).

- Skill: `vamseeachanta/content-strategy-preferred-terms` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/content-strategy-preferred-terms`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/content-strategy-preferred-terms/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/content-strategy-preferred-terms

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# Preferred Terms (+2)

## Preferred Terms


| Use This | Not This | Notes |
|----------|----------|-------|
| sign up (verb) | signup (verb) | "signup" is the noun form |
| log in (verb) | login (verb) | "login" is the noun/adjective form |
| set up (verb) | setup (verb) | "setup" is the noun/adjective form |
| email | e-mail | No hyphen |
| website | web site | One word |

## Inclusive Language


- Use gender-neutral language
- Avoid ableist language
- Use person-first language where appropriate
- Avoid culturally specific idioms that may not translate
- Use "simple" or "straightforward" instead of "easy"

## Industry Jargon Management


- Define which technical terms the audience understands without explanation
- List jargon that should always be defined or replaced
- Specify which acronyms need to be spelled out on first use