# Lead Generation Multi Touch Attribution

> Sub-skill of lead-generation: Multi-Touch Attribution (+1).

- Skill: `vamseeachanta/lead-generation-multi-touch-attribution` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/lead-generation-multi-touch-attribution`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/lead-generation-multi-touch-attribution/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/lead-generation-multi-touch-attribution

---


# Multi-Touch Attribution (+1)

## Multi-Touch Attribution


For long B2B sales cycles:

| Model | First Touch | Middle | Last Touch |
|-------|-------------|--------|------------|
| First Touch | 100% | 0% | 0% |
| Last Touch | 0% | 0% | 100% |
| Linear | 33% | 33% | 33% |
| **Recommended (U-Shape)** | 40% | 20% | 40% |

## Tracking Setup


```markdown