# Lead Generation Scoring Criteria

> Sub-skill of lead-generation: Scoring Criteria (+1).

- Skill: `vamseeachanta/lead-generation-scoring-criteria` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/lead-generation-scoring-criteria`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/lead-generation-scoring-criteria/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/lead-generation-scoring-criteria

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# Scoring Criteria (+1)

## Scoring Criteria


| Category | Criteria | Points |
|----------|----------|--------|
| **Fit** | | |
| | Target industry | +20 |
| | Company size 50-5000 | +15 |
| | Decision maker title | +25 |
| | Target geography | +10 |
| **Engagement** | | |
| | Downloaded lead magnet | +10 |
| | Attended webinar | +20 |

*See sub-skills for full details.*

## Lead Classification


| Score | Classification | Action |
|-------|----------------|--------|
| 80+ | SQL (Sales Qualified) | Sales outreach |
| 50-79 | MQL (Marketing Qualified) | Nurture + sales alert |
| 20-49 | Engaged Lead | Continue nurturing |
| <20 | Cold Lead | Long-term nurture |