# Lead Generation Utm Structure

> Sub-skill of lead-generation: UTM Structure.

- Skill: `vamseeachanta/lead-generation-utm-structure` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/lead-generation-utm-structure`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/lead-generation-utm-structure/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/lead-generation-utm-structure

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# UTM Structure

## UTM Structure


Source: Where traffic came from
Medium: Marketing medium
Campaign: Specific campaign
Content: A/B test variant
Term: Keywords (for paid search)

Example:
?utm_source=linkedin
&utm_medium=social
&utm_campaign=fatigue-calculator
&utm_content=engineer-post
```