# Social Media Key Performance Indicators

> Sub-skill of social-media: Key Performance Indicators (+1).

- Skill: `vamseeachanta/social-media-key-performance-indicators` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/social-media-key-performance-indicators`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/social-media-key-performance-indicators/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/social-media-key-performance-indicators

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# Key Performance Indicators (+1)

## Key Performance Indicators


| Metric | Formula | Target |
|--------|---------|--------|
| Engagement Rate | (Likes + Comments + Shares) / Impressions × 100 | >2% LinkedIn, >1% Twitter |
| Click-Through Rate | Clicks / Impressions × 100 | >1% |
| Follower Growth | (New Followers - Lost) / Total × 100 | >5%/month |
| Share of Voice | Brand Mentions / Total Industry Mentions | Track trend |

## Platform Benchmarks (B2B)


| Platform | Avg Engagement | Good | Excellent |
|----------|----------------|------|-----------|
| LinkedIn | 2% | 3-4% | >5% |
| Twitter | 0.5% | 1-2% | >3% |
| YouTube | 4% | 6-8% | >10% |