# Social Media Social Media Roi Formula

> Sub-skill of social-media: Social Media ROI Formula (+1).

- Skill: `vamseeachanta/social-media-social-media-roi-formula` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vamseeachanta/social-media-social-media-roi-formula`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vamseeachanta/social-media-social-media-roi-formula/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vamseeachanta (https://skillmd.com/u/vamseeachanta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vamseeachanta/social-media-social-media-roi-formula

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# Social Media ROI Formula (+1)

## Social Media ROI Formula


```
ROI = (Revenue from Social - Cost of Social) / Cost of Social × 100

Where:
- Revenue from Social = Conversions × Average Deal Value × Attribution %
- Cost of Social = Labor + Tools + Paid Ads
```

## Attribution Model


For B2B with long sales cycles:
- First Touch: 30% credit to first social interaction
- Last Touch: 30% credit to final social interaction
- Linear: 40% distributed across all touchpoints