# Go To Market Strategy

> Creates a complete GTM plan with channels, messaging, timeline, and success metrics Use when: go-to-market strategy, gtm strategy, gtm plan, launch strategy, product launch.

- Skill: `varunk130/go-to-market-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add varunk130/go-to-market-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/varunk130/go-to-market-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: varunk130 (https://skillmd.com/u/varunk130)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/varunk130/go-to-market-strategy

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# Go-to-Market Strategy

Creates a complete GTM plan with channels, messaging, timeline, and success metrics.

## When to Use This Skill
- Product launches
- Market expansion
- Major feature releases
- Enterprise sales plays
- New segment targeting

## The Problem

GTM plans are either 50-page decks nobody reads or back-of-napkin ideas that miss critical channels. Most launches fail from poor GTM, not bad products.

## What You'll Need

**Critical inputs (ask if not provided):**
- What you're launching (product, feature, expansion)
- Target customers and segments
- Launch date/timeline

**Nice-to-have inputs:**
- Available resources (budget, team)
- Competitive positioning
- Sales motion (PLG, sales-led, etc.)

## Process

### Step 1: Check Your Context
Read context files for product, personas, competitors, and company info.

### Step 2: Gather GTM Context
Ask targeted questions if context is missing.

### Step 3: Define Launch Type and Goals
Clarify what you're launching and set measurable goals.

### Step 4: Identify Target Segments
Prioritize by benefit, reachability, buying authority, and buying process.

### Step 5: Map Channels to Segments
Identify discovery channels, cost per acquisition, and owners per segment.

### Step 6: Create Messaging by Persona
Map features to benefits per persona with proof points.

### Step 7: Build Timeline with Milestones
Plan pre-launch, launch day, and post-launch activities.

### Step 8: Define Success Metrics
30-day (leading indicators), 60-day (engagement), 90-day (business outcomes).

## What You'll Get

- GTM one-pager + detailed plan
- Target segment prioritization
- Channel strategy with owners
- Messaging matrix by persona
- Launch timeline with milestones
- Sales enablement checklist
- Success metrics (30/60/90 day)

## Framework Reference

**Common GTM Motions:**
- **Product-Led:** Trial → conversion → expansion
- **Sales-Led:** Outbound → demo → close
- **Marketing-Led:** Content → MQL → SQL → close
- **Channel-Led:** Partner → referral → close