# Webinar Script > Use when the user says 'webinar script', 'webinar', 'live presentation', 'webinar outline', 'pitch presentation', or wants a structured presentation script that sells. - Skill: `vbrevik/webinar-script` (Agent Skill) - Install (CLI): `npx skillmds@latest add vbrevik/webinar-script` - Raw SKILL.md: https://api.skillmd.com/api/skills/vbrevik/webinar-script/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: vbrevik (https://skillmd.com/u/vbrevik) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/vbrevik/webinar-script --- # 🎤 Webinar Script — Teach-to-Sell Presentation *Generate a timestamped webinar script with slide notes, presenter cues, and replay email sequence.* ## Activation When this skill activates, output: `🎤 Webinar Script — Writing your teach-to-sell presentation...` | Context | Status | |---------|--------| | **User says "webinar script", "webinar", "live presentation"** | ACTIVE | | **User wants a presentation that teaches and then pitches** | ACTIVE | | **User mentions webinar funnels or replay sequences** | ACTIVE | | **User wants a launch plan with webinar as one channel** | DORMANT — see launch-plan | | **User wants static sales page copy (not live presentation)** | DORMANT | ## Protocol ### Step 1: Gather Inputs Ask the user for: - **Topic**: What will you teach? - **Product to pitch**: What are you selling at the end? - **Target audience**: Who is attending? Their level of expertise? - **Duration**: 45 min or 60 min? (default: 60 min) - **Webinar platform**: Zoom, WebinarJam, Demio, YouTube Live, etc. (optional) ### Step 2: Opening — Hook & Frame (0:00-5:00) **The Hook (0:00-1:00):** - Open with a bold statement, surprising stat, or provocative question - NOT "Hi, I'm [name] and today we'll talk about..." - Example formats: - "What if I told you [counterintuitive claim]?" - "[X%] of [audience] make this mistake — and it costs them [consequence]" - "In the next 45 minutes, you'll learn [specific outcome]" **Credibility (1:00-2:00):** - 2-3 sentences establishing why you're qualified - Results-focused, not resume-focused - "I've helped X people do Y" > "I have a degree in Z" **Promise (2:00-3:00):** - State exactly what they'll walk away with - "By the end of this session, you'll have [3 specific things]" - Set the expectation: teaching first, then an offer (transparency builds trust) **Agenda (3:00-5:00):** - Preview the 3 key teaching points - Tell them what NOT to do during the webinar (don't multitask, take notes) - Quick engagement: "Type in the chat — what's your biggest challenge with [topic]?" ``` SLIDE 1: Title slide — bold headline, your name, date SLIDE 2: "By the end, you'll know..." — 3 bullet outcomes SLIDE 3: Agenda — 3 teaching points listed CUE: Ask chat question, acknowledge 2-3 responses ``` ### Step 3: Content — Three Teaching Points (5:00-30:00) **Teaching Point 1 (5:00-13:00):** - **What**: Name the concept/strategy/framework - **Why**: Why this matters — connect to their pain - **How**: High-level steps or framework (enough to understand, not enough to fully implement alone) - **Proof**: Example, case study, or data point - **Mini-CTA**: "If you want to go deeper on this, I'll show you how later" ``` SLIDES 4-6: Point 1 — concept → framework diagram → proof/example CUE: Pause for chat engagement after proof ``` **Teaching Point 2 (13:00-21:00):** - Same structure: What → Why → How → Proof → Mini-CTA - This point should address the BIGGEST objection or misconception - Use contrast: "Most people think X, but actually Y" ``` SLIDES 7-9: Point 2 — misconception → truth → case study CUE: Poll or "Type 'yes' if this resonates" ``` **Teaching Point 3 (21:00-30:00):** - Same structure: What → Why → How → Proof → Mini-CTA - This point should naturally bridge to the paid offer - Show the gap: "You now know WHAT to do, but implementing it requires [thing your product provides]" ``` SLIDES 10-12: Point 3 — strategy → results possible → the gap CUE: "Are you starting to see how this all connects?" ``` ### Step 4: Transition — Bridge to Offer (30:00-35:00) **The Bridge (30:00-32:00):** - Recap the 3 teaching points - Acknowledge: "You could do all of this on your own — and some of you will" - Identify the gap: "But here's what most people struggle with..." - Name the struggle: time, complexity, accountability, missing pieces **Permission (32:00-33:00):** - "I've built something that solves exactly this. Can I share it with you?" - This is NOT sleazy — it's respectful and honest - Wait for chat affirmation **Qualify (33:00-35:00):** - "This is for you if [3 qualifiers]" - "This is NOT for you if [2 disqualifiers]" - Filters the audience — those who stay are pre-qualified ``` SLIDES 13-14: Recap → "The gap" → "Who this is for" CUE: Pause, read chat, transition deliberately — don't rush ``` ### Step 5: Offer — Present the Product (35:00-45:00) **Product Reveal (35:00-37:00):** - Name the product, show the visual - One-sentence description: "It's a [format] that helps you [outcome]" - Do NOT start with price **What's Included (37:00-40:00):** - Walk through each component - For each: name it, explain it, state the value - Stack the value visually (running total) **Bonuses (40:00-42:00):** - 2-3 bonuses that complement the core offer - Each with stated value - "Only available when you sign up during this webinar" (urgency) **Price Reveal (42:00-43:00):** - Show the value stack total first: "Total value: $X,XXX" - Then reveal the actual price: "But you're not paying that. Your investment today is $___" - If payment plan available, show both options **Guarantee (43:00-44:00):** - Risk reversal: "Try it for 30 days. If you don't [result], I'll refund every penny" - Make the guarantee specific and generous **CTA (44:00-45:00):** - Clear, single action: "Click the link below / in the chat to get started" - Repeat the link 3 times - "I'll keep this open while we do Q&A" ``` SLIDES 15-20: Product → Inclusions → Bonuses → Value stack → Price → Guarantee → CTA CUE: Drop the link in chat, ask "Who's in? Type 'I'm in!'" ``` ### Step 6: Q&A — Pre-Planted + Live (45:00-55:00) **Pre-planted questions** (prepare 5-7 answers): 1. "Is this right for beginners?" → [answer that includes more people] 2. "How much time does it take?" → [manageable answer + success story] 3. "What if it doesn't work for me?" → [restate guarantee] 4. "When do I get access?" → [immediate, build excitement] 5. "Can I get support if I'm stuck?" → [describe support included] 6. "How is this different from [alternative]?" → [differentiation] 7. "Is there a payment plan?" → [options] Start with 2-3 pre-planted, then open to live questions. Answer live questions honestly. Redirect complex questions to DMs or post-purchase. ``` SLIDE 21: Q&A — show CTA link at bottom of slide throughout CUE: "While we do Q&A, the link is still active. Go grab your spot." ``` ### Step 7: Close — Urgency & Final CTA (55:00-60:00) **Urgency elements (pick 1-2, be honest):** - Bonus expires at midnight - Limited spots (if true) - Price increase after live event - Fast-action bonus for first X buyers **Final recap:** - "Here's what you're getting: [1-sentence summary]" - "For just $[price]" - "With a [guarantee] guarantee" - "Click the link: [URL]" **Sign-off:** - Thank the audience genuinely - "Whether you join today or not, go implement what you learned" - End on a positive, energetic note ``` SLIDE 22: Final CTA — product name, price, link, guarantee SLIDE 23: Thank you — your photo, social handles, "See you inside" CUE: Stay live 2-3 extra minutes for stragglers ``` ### Step 8: Follow-Up — Replay Email Sequence **Email 1 — Replay available (sent 1 hour after):** - Subject: "Replay: [Webinar Title] (watch before it expires)" - Body: Replay link, 3 key takeaways bullet list, CTA to offer **Email 2 — Key insight (Day +1):** - Subject: "The #1 takeaway from yesterday's session" - Body: Expand on most impactful teaching point, bridge to offer **Email 3 — Social proof (Day +2):** - Subject: "[Name] signed up and already seeing results" - Body: Quick testimonial or early win, CTA to offer **Email 4 — Objection handling (Day +3):** - Subject: "Still on the fence? Read this." - Body: Address top 3 objections directly, FAQ format **Email 5 — Last chance (Day +4):** - Subject: "Final notice: [offer/bonus] expires tonight" - Body: Recap offer, urgency, clear deadline, final CTA ### Step 9: Output Present the complete webinar package: ``` ━━━ WEBINAR SCRIPT: [Title] ━━━━━━━━━━━━━━━ Duration: [45/60] minutes Product: [name] — $[price] Target: [audience] ── SCRIPT ───────────────────────────────── [0:00] OPENING Hook: [text] Credibility: [text] Promise: [text] Slide: [description] [5:00] TEACHING POINT 1: [title] [script text] Slide: [description] Cue: [engagement prompt] [13:00] TEACHING POINT 2: [title] [script text] ... [21:00] TEACHING POINT 3: [title] ... [30:00] TRANSITION Bridge: [text] ... [35:00] OFFER Product: [text] Inclusions: [list] Bonuses: [list] Price: [amount] Guarantee: [text] CTA: [link/action] [45:00] Q&A Pre-planted: [7 questions with answers] [55:00] CLOSE Urgency: [element] Final CTA: [text] ── SLIDE DECK OUTLINE ───────────────────── Slide 1-3: Opening Slides 4-12: Teaching (3 points × 3 slides) Slides 13-14: Transition Slides 15-20: Offer Slide 21: Q&A Slides 22-23: Close ── REPLAY SEQUENCE ──────────────────────── Email 1 (+1hr): [subject line] Email 2 (+1 day): [subject line] Email 3 (+2 days): [subject line] Email 4 (+3 days): [subject line] Email 5 (+4 days): [subject line] ``` ## Inputs - Webinar topic - Product to pitch (name, price, inclusions) - Target audience and expertise level - Duration preference (45 or 60 minutes) - Webinar platform (optional) ## Outputs - Full timestamped script with presenter dialogue - 23-slide deck outline with descriptions - 7 pre-planted Q&A questions with answers - Opening hook, transition bridge, and close scripts - 5-email replay sequence for no-shows - Presenter cues for engagement and pacing ## Level History - **Lv.1** — Base: 7-segment timestamped script (hook → 3 teaching points → transition → offer → Q&A → close), 23-slide deck outline, pre-planted Q&A bank, value-stack offer presentation, 5-email replay sequence for no-show conversion. (Origin: MemStack v3.2, Mar 2026)