# Content Engine

> Build a content and SEO engine — editorial strategy, calendar, SEO briefs, and a repurposing workflow that turns one asset into many. Use for "content strategy", "editorial calendar", "what should we write", "SEO plan", or "repurpose this".

- Skill: `vellum-ai/content-engine` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vellum-ai/content-engine`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vellum-ai/content-engine/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: vellum-ai (https://skillmd.com/u/vellum-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vellum-ai/content-engine

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Build a content engine that compounds: tied to ICP and funnel stage, organized into topic clusters, and repurposed across channels. Content is a pipeline and brand asset, not a blog calendar.

## Step graph

### Step 1: Anchor on ICP and funnel
Confirm the ICP, the problems they search for, and the funnel stage each piece serves (top: educate/SEO, mid: evaluate, bottom: convert). Tie back to positioning (run **positioning-sprint** if messaging is unclear).

### Step 2: Topic clusters
Define 3–5 pillar topics (each a strategic theme you want to own) with 4–8 supporting pieces per pillar. Map each to a primary keyword/intent and funnel stage. Match depth and tone to the audience — e.g. depth and credibility for expert/technical buyers, clarity and emotion for consumer.

### Step 3: Editorial calendar
Produce a calendar: title | pillar | funnel stage | format | primary keyword | owner | publish date. Balance evergreen SEO with timely POV/thought-leadership. Be realistic about cadence given the team size.

### Step 4: SEO brief template
For a chosen piece, produce a brief: target keyword + intent, suggested title/H1, outline (H2s), internal links to/from the cluster, and the proof points to include.

### Step 5: Repurposing workflow
For each hero asset, plan the derivatives: social thread, newsletter section, short video/clip, slide, and a sales talking point. One asset → 5+ touches across channels.

### Step 6: Measurement
Define how you'll judge it: organic traffic & rankings (SEO), influenced pipeline (mid/bottom), and engagement (brand). Recommend the 1–2 pieces to start with and why.