# Email Sequence

> Design and draft multi-email sequences — welcome/onboarding, lead nurture, drip, abandoned-cart, re-engagement, post-purchase — with goals, triggers, cadence, and per-email copy. Use to plan or write an email flow (not a one-off email).

- Skill: `vellum-ai/email-sequence` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vellum-ai/email-sequence`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vellum-ai/email-sequence/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: vellum-ai (https://skillmd.com/u/vellum-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vellum-ai/email-sequence

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Design a multi-email sequence that moves a reader from entry to one outcome, then draft the emails. For a single email, use **draft-content** instead.

## Step graph

### Step 1: Define the job of the sequence
- **Type & goal** — welcome/onboarding (activate), nurture (educate → MQL), drip (stay top-of-mind), abandoned-cart (recover), re-engagement (revive dormant), post-purchase (retain/expand).
- **Trigger** (what enrolls someone), **entry/exit criteria** (e.g. exit on conversion), and the **single conversion action** the whole sequence drives toward.

### Step 2: Map the arc
Choose the number of emails and cadence (e.g. onboarding 3–5 over a week; nurture 5–7 over 2–4 weeks). For each email, define **one** job and the reader's expected state. Don't ask every email to do everything — one idea, one CTA each.

### Step 3: Draft each email
For every step output: **send timing/trigger**, **subject + preview text** (2 subject options), **body** (skimmable, one core idea), and **one CTA**. Escalate from value → proof → offer across the arc. Add **branching** where it matters (clicked vs. didn't; converted → exit).

### Step 4: Instrument it
Name the metric per stage (open, click, reply, conversion) and the overall sequence goal. If there's a pipeline/revenue target behind it, size the funnel with **funnel_math**. Flag deliverability basics (sender reputation, one clear CTA, easy unsubscribe).

### Step 5: Deliver
Present as a table (step | timing | subject | goal | CTA) followed by the full copy for each email. Offer a brand pass via **brand-voice**.

Respect the inbox: earn each next open. Front-load value, make the unsubscribe honest, and never pad the sequence to hit a number.