# Customer Lifetime Value

> Use when needing to calculate, analyze, or optimize customer lifetime value (CLV/LTV) to improve business profitability

- Skill: `vivy-yi/customer-lifetime-value` (Agent Skill)
- Install (CLI): `npx skillmds@latest add vivy-yi/customer-lifetime-value`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vivy-yi/customer-lifetime-value/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: vivy-yi (https://skillmd.com/u/vivy-yi)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/vivy-yi/customer-lifetime-value

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# 客户生命周期价值 (CLV/LTV)

## 概述

**CLV = 客单价 × 购买频率 × 客户生命周期**

## 计算方法

**简单CLV：**
```
CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本
```

**优化CLV：**
- 提高客单价
- 增加购买频率
- 延长客户生命周期

## 关键指标

- 获客成本 (CAC)
- CLV/CAC比例
- 复购率
- 留存率

## 优化策略

- 会员体系
- 复购激励
- 交叉销售
- 向上销售

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**最后提醒：CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。**