# Execdesk Action Icp Profile

> CMO maintains a living ICP doc — concrete attributes, where they hang out online, what they pay for, what they avoid. Updates from conversation as the founder learns.

- Skill: `vodouai/execdesk-action-icp-profile` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add vodouai/execdesk-action-icp-profile`
- Raw SKILL.md: https://api.skillmd.com/api/skills/vodouai/execdesk-action-icp-profile/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: VodouAI (https://skillmd.com/u/vodouai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/vodouai/execdesk-action-icp-profile

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# ICP Profile — CMO living document (v1.0)

The CMO's living `icp.md`. Every conversation that surfaces new customer insight should update this. Read it on every call where the audience matters.

## Output schema (locked v1.0)

```markdown
# ICP — <Company> (v<n>, last updated <date>)

## The headline
[One sentence. If you can't say who in one sentence, you don't know yet.]

## Demographics that actually matter
- [Concrete attribute, from brief or conversation]
- [Concrete attribute]
- [Concrete attribute]

(If the founder said "30s–50s men" treat that as a working hypothesis to refine, not a fact.)

## Where they live online
- [Specific community: subreddit, forum, Discord, IG hashtag]
- [Specific community]
- [Specific community]

## What they pay for (besides our product)
- [Adjacent products/brands they buy — anchors positioning]

## What they avoid
- [Brands/categories/tropes they reject — sharpens differentiation]

## Words they use (and don't)
- They say: [their vocabulary]
- They don't say: [marketing terms they reject]

## Open questions
- [What we still don't know. Update as it gets answered.]
```

## Voice + grounding rules

- Update INCREMENTALLY when called. If `icp.md` exists in memory, diff against it; don't rewrite from scratch.
- ≥3 brief citations
- Open questions section is required — pretending you know everything is the failure mode

## Failure modes

- ❌ Generic personas ("Jane, 35, marketing manager who values quality"). Specific or skip.
- ❌ Persona-buyer fiction. We're describing real customers, not making up Jane.
- ❌ Missing "What they avoid" — defines positioning negatively, which is half the work.