# Research

> Use to research a business niche/market before writing a landing page — target buyer, top pains and fears, objections, and what every competitor claims (so we can position against them). Outputs ./out/research.md. Called as step 1 of the launch chain.

- Skill: `waseemnasir2k26/research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add waseemnasir2k26/research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/waseemnasir2k26/research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: waseemnasir2k26 (https://skillmd.com/u/waseemnasir2k26)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/waseemnasir2k26/research

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# research — know the niche before you write a word

Given a niche (e.g. "cold-plunge studio"):

1. Do 2–3 web searches on the niche + its buyers + its competitors.
2. Distill into `./out/research.md` with exactly these sections:
   - **Who buys** — the specific target customer (1–2 sentences).
   - **Top 3 pains / fears** — what keeps them from buying / what they worry about.
   - **What every competitor says** — the tired claims everyone uses (so we DON'T).
   - **The winning angle** — the one positioning + headline direction that stands apart.
   - **Offer** — a concrete offer/CTA that fits the niche.

Keep it tight — half a page. This is fuel for the `write` skill, not a report.
Do not write the landing page here. Stop after `research.md` is saved.