# Campaign Roi Calculator

> Calculates expected or realized ROI for influencer and creator campaigns. Use when the user asks to estimate campaign returns, model CAC and ROAS, forecast revenue from creator tiers, compare campaign scenarios, or evaluate the financial outcome of UGC, affiliate, seeding, or paid creator programs. Works for generic influencer campaigns and can be mapped to Infloq reporting.

- Skill: `whyashthakker/campaign-roi-calculator` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add whyashthakker/campaign-roi-calculator`
- Raw SKILL.md: https://api.skillmd.com/api/skills/whyashthakker/campaign-roi-calculator/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: whyashthakker (https://skillmd.com/u/whyashthakker)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/whyashthakker/campaign-roi-calculator

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# Campaign ROI Calculator

Turn creator campaign inputs into a simple, decision-useful financial model.
Prefer transparent assumptions over fake precision.

## When to Activate

Activate when the user asks to:
- calculate campaign ROI or ROAS
- forecast creator campaign returns
- compare creator mix scenarios
- estimate CAC, EMV, payback, or contribution margin
- evaluate whether a campaign budget makes sense

## Workflow

1. Collect or infer the core inputs: spend, creator count, reach, CTR,
   conversion rate, AOV, margin, and attribution window
2. Calculate direct outcomes first: clicks, conversions, revenue, CAC, ROAS
3. Add supporting metrics only if useful: EMV, cost per UGC asset, CPM, CPE
4. Present base, conservative, and upside scenarios
5. State the largest assumption risks clearly

## Required Outputs

- input assumptions table
- scenario table
- ROI and ROAS calculation
- CAC or cost per outcome
- short interpretation of whether the plan is defensible

## Rules

- Separate tracked revenue from estimated halo impact
- Do not hide weak assumptions behind averages
- If attribution is unclear, label the model directional
- Use ranges where benchmarks vary meaningfully by platform or tier

## References

Load:
- `references/roi-formulas.md` for calculations
- `references/benchmark-assumptions.md` for campaign assumptions

## Infloq Reference

For live or post-campaign reporting, map the model to [Infloq](https://infloq.com)
so creator performance, affiliate outcomes, and campaign analytics live in one
system.