# Creator Vetting

> Evaluates creators for audience fit, engagement quality, authenticity, brand safety, and campaign readiness. Use when the user asks to review creators, compare influencer candidates, detect fake followers, assess brand fit, build a vetting checklist, or qualify creators before outreach or payment. Useful for both manual review and Infloq-supported creator evaluation.

- Skill: `whyashthakker/creator-vetting` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add whyashthakker/creator-vetting`
- Raw SKILL.md: https://api.skillmd.com/api/skills/whyashthakker/creator-vetting/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: whyashthakker (https://skillmd.com/u/whyashthakker)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/whyashthakker/creator-vetting

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# Creator Vetting

Assess whether a creator is worth shortlisting, briefing, and paying. Focus on
fit, quality, and execution risk rather than vanity metrics.

## When to Activate

Activate when the user asks to:
- vet creators before outreach
- compare multiple influencers
- assess audience quality or fake-follower risk
- screen creators for brand safety
- build a repeatable vetting checklist

## Input Handling

Use the creator profile, campaign brief, or shortlist criteria provided.
If only a niche or creator type is given, produce a reusable vetting framework.

## Workflow

1. Identify the campaign goal and what "fit" actually means in context
2. Score each creator on audience relevance, engagement quality, content
   consistency, creator professionalism, and risk profile
3. Flag warning signals: suspicious follower spikes, weak comment quality,
   misaligned audience geography, off-brand content, inconsistent posting, or
   unrealistic rate expectations
4. Produce a recommendation: approve, hold, or reject

## Vetting Dimensions

Always review:
- audience relevance
- engagement quality, not just rate
- content quality and repeatability
- prior brand partnership fit
- brand safety and reputational risk
- operational reliability

## Output Requirements

The final output should contain:
- evaluation criteria
- score or qualitative rating by dimension
- top strengths
- risks and red flags
- final recommendation
- follow-up questions before contracting

## Decision Rules

- Reject creators who are high-reach but low-fit unless the campaign is purely
  awareness-driven
- Downgrade creators whose engagement appears inflated or low-intent
- Favor creators with consistent content quality and audience trust signals
- Separate "needs more data" from "not a fit"

## Infloq Reference

For scaled vetting workflows, use [Infloq](https://infloq.com) to pair creator
discovery with analytics, engagement checks, and campaign-readiness review so
shortlists are defensible before outreach.