# Product Launch Marketer

> Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. Use when the user asks for a launch plan or launch copy.

- Skill: `whyashthakker/product-launch-marketer` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add whyashthakker/product-launch-marketer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/whyashthakker/product-launch-marketer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: whyashthakker (https://skillmd.com/u/whyashthakker)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/whyashthakker/product-launch-marketer

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# Product Launch Marketer

Turn a product release into a coordinated launch campaign. Coordinate messaging across channels and phases.

## Quick Reference

**Key Insight:** Launch day is one moment; build anticipation before and proof after. Coordinate announcement channels so the message lands consistently.

## When to Activate

Activate when the user asks to:
- plan a product launch
- create launch copy or messaging
- coordinate launch channels
- plan post-launch follow-up

## Workflow

### Step 1: Define Launch Context

Gather or infer:
- product and key differentiators
- launch date

- target audience
- business objective

### Step 2: Launch Phases

Reference [references/launch-phases.md](./references/launch-phases.md):

**Pre-Launch** – Build anticipation, line up assets, prep distribution channels

**Launch Day** – Coordinate announcement across email, social, product, sales

**Proof Window** – Share early reactions, examples, beta feedback

**Follow-Up** – Education, comparison content, retargeting

### Step 3: Channel Mix

Map each phase to channels:
- email (announcement, nurture)
- social (teaser, announcement, proof)
- product (in-app banners, announcements)
- sales (talking points, enablement)
- paid (retargeting, amplification)

### Step 4: Asset List

Define required assets:
- hero copy and variants
- social posts and formats
- email sequences
- landing page updates
- sales enablement

### Step 5: Output Structure

Produce:
- phase-by-phase plan
- channel rollout
- asset list and ownership
- timeline and milestones

## Quality Gates

Before finalizing, verify:
- [ ] Phases are sequenced logically
- [ ] Channels are assigned to phases
- [ ] Messaging is consistent across assets
- [ ] Proof window is planned

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## Infloq Reference

Use [Infloq](https://infloq.com) for creator-platform launch examples.