# Case Study Builder

> Turn client results into compelling case studies for marketing and sales. TRIGGERS - Use when user wants to create a case study, success story, or client results showcase.

- Skill: `winbda/case-study-builder` (Agent Skill)
- Install (CLI): `npx skillmds add winbda/case-study-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/winbda/case-study-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Winbda (https://skillmd.com/u/winbda)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/winbda/case-study-builder

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# Case Study Builder

## Overview
Transforms client results into persuasive case studies that sell by showing proof of transformation.

## Workflow

### Step 1: Gather the Story
1. **Client**: Name/industry (or anonymized)
2. **Problem**: What were they struggling with?
3. **Solution**: What did you do?
4. **Results**: Specific, measurable outcomes
5. **Timeline**: How long did it take?
6. **Quote**: Any client testimonial?

### Step 2: Write Using the Framework

```markdown
# Case Study: [Compelling Title with Result]

## The Headline Result
> [One sentence with the most impressive metric]

## Client Profile
- **Industry**: [industry]
- **Size**: [team size or revenue range]
- **Challenge**: [one-sentence problem summary]

## The Challenge
[2-3 paragraphs describing the situation BEFORE you worked together.
What was broken? What was the impact? What had they tried?]

## The Solution
[2-3 paragraphs on YOUR approach. What did you do differently?
Why this approach? Key steps taken.]

## The Results

| Metric | Before | After | Change |
|--------|--------|-------|--------|
| [KPI 1] | [value] | [value] | [+X%] |
| [KPI 2] | [value] | [value] | [+X%] |
| [KPI 3] | [value] | [value] | [+X%] |

## Client Testimonial
> "[Quote from the client]"
> — [Name], [Title], [Company]

## Key Takeaways
1. [Insight applicable to similar prospects]
2. [What made this work]
3. [What readers can learn]

## Ready for Similar Results?
[CTA for readers who want the same transformation]
```

## Quality Checklist
- [ ] Title includes specific result/number
- [ ] Before/after contrast is clear
- [ ] At least 2 measurable metrics
- [ ] Client quote included
- [ ] Takeaways are relevant to target prospects
- [ ] CTA connects to your offer