# Market Research

> Conduct structured market research with frameworks and actionable insights. TRIGGERS - Use when user wants market research, market analysis, TAM/SAM/SOM, or industry overview.

- Skill: `winbda/market-research` (Agent Skill)
- Install (CLI): `npx skillmds add winbda/market-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/winbda/market-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: Winbda (https://skillmd.com/u/winbda)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/winbda/market-research

---


# Market Research

## Output Format

```markdown
# Market Research: [Topic/Industry]

## Executive Summary
[3-5 sentences covering market size, growth, key trends, and opportunity]

## Market Size
- **TAM** (Total Addressable Market): $[X]B
- **SAM** (Serviceable Addressable Market): $[X]M
- **SOM** (Serviceable Obtainable Market): $[X]M
- **Growth rate**: [X]% CAGR

## Industry Trends
1. **[Trend 1]**: [description and impact]
2. **[Trend 2]**: [description and impact]
3. **[Trend 3]**: [description and impact]

## Target Customer Profile
- **Demographics**: [who they are]
- **Pain points**: [what they struggle with]
- **Buying behavior**: [how they purchase]
- **Budget**: [what they spend]

## Competitive Landscape
| Player | Market Share | Positioning | Strength | Weakness |
|--------|------------|-------------|----------|----------|
| [Co] | [X%] | [position] | [strength] | [weakness] |

## Opportunities
1. [Underserved segment]
2. [Emerging trend to capitalize on]
3. [Competitor weakness to exploit]

## Threats
1. [Market risk]
2. [Competitive risk]
3. [Regulatory risk]

## Recommendations
1. [Strategic recommendation]
2. [Tactical recommendation]
3. [Timing recommendation]

## Sources
[List of sources used]
```