# Sales Objection Handler

> Prepare responses to common sales objections with scripts and strategies. TRIGGERS - Use when user wants to handle objections, prepare for sales pushback, or create objection-handling scripts.

- Skill: `winbda/sales-objection-handler` (Agent Skill)
- Install (CLI): `npx skillmds add winbda/sales-objection-handler`
- Raw SKILL.md: https://api.skillmd.com/api/skills/winbda/sales-objection-handler/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Winbda (https://skillmd.com/u/winbda)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/winbda/sales-objection-handler

---


# Sales Objection Handler

## Overview
Creates comprehensive objection-handling scripts that turn "no" into "tell me more." Covers pricing, timing, competition, authority, and trust objections.

## Workflow

### Step 1: Context
1. **What do you sell?** (product/service + price range)
2. **Who do you sell to?** (buyer persona)
3. **Sales process**: Inbound, outbound, or referral?
4. **Common objections**: What do you hear most?
5. **Biggest competitor**: Who do they compare you to?

### Step 2: Map the Objection Categories

| Category | Common Phrases |
|----------|---------------|
| **Price** | "Too expensive", "Can't afford it", "Cheaper options exist" |
| **Timing** | "Not now", "Maybe next quarter", "Too busy" |
| **Authority** | "Need to check with my boss", "Not my decision" |
| **Need** | "We're fine as is", "Not a priority", "Don't see the value" |
| **Trust** | "Never heard of you", "How do I know it works?", "Seems risky" |
| **Competition** | "We're looking at [competitor]", "Already using [tool]" |
| **Inertia** | "We've always done it this way", "Change is hard" |

### Step 3: Build Response Scripts

For each objection, provide:

**The LAER Framework:**
1. **Listen** — Acknowledge what they said (don't argue)
2. **Acknowledge** — Validate their concern
3. **Explore** — Ask a question to understand the real issue
4. **Respond** — Address with value, proof, or reframe

**Script format:**
```
OBJECTION: "[Exact words they say]"

ACKNOWLEDGE: "[Validation — show you understand]"

EXPLORE: "[Question that uncovers the real concern]"

RESPOND: "[Your response addressing the root cause]"

PROOF: "[Case study, stat, or example that backs it up]"

REDIRECT: "[Question that moves the conversation forward]"
```

### Step 4: Create the Playbook

## Output Format

```markdown
# Objection Handling Playbook: [Your Product/Service]

## Quick Reference Card
| Objection | One-Line Response | Page |
|-----------|------------------|------|
| "Too expensive" | "Compared to what?" | #price |
| "Not now" | "When would be better, and why?" | #timing |
| [etc.] | | |

---

## PRICE OBJECTIONS

### "It's too expensive"
**What they really mean**: [interpretation]

**Response**:
> "I appreciate you being upfront about that. Can I ask — when you say too expensive, are you comparing it to something specific, or is it about the total investment?"

**If comparing to competitor**: [response]
**If budget concern**: [response]
**If value concern**: [response]

**Proof point**: "[Client] thought the same thing, but after [X months] they saw [specific result]."

**Redirect**: "If budget weren't a factor, would this be the right solution for you?"

---

### "Can you offer a discount?"
[Same structure]

---

## TIMING OBJECTIONS
[Continue for each category...]

## COMPETITION OBJECTIONS
[Continue...]

## AUTHORITY OBJECTIONS  
[Continue...]

## NEED OBJECTIONS
[Continue...]

## TRUST OBJECTIONS
[Continue...]

---

## Practice Scenarios
[3-5 role-play scenarios with sample dialogues]

## Never Say
[List of phrases that kill deals]
```

## Quality Checklist
- [ ] Every common objection has a scripted response
- [ ] Responses acknowledge before countering
- [ ] Each response includes a proof point
- [ ] Redirect questions keep conversation moving
- [ ] Role-play scenarios included for practice
- [ ] "Never say" list included