# Brand Foundations

> Automated Q&A sequence that extracts the 7 core brand pillars and outputs a finalized brand_guidelines.md.

- Skill: `winstonkoh87/brand-foundations` (Agent Skill)
- Install (CLI): `npx skillmds@latest add winstonkoh87/brand-foundations`
- Raw SKILL.md: https://api.skillmd.com/api/skills/winstonkoh87/brand-foundations/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: winstonkoh87 (https://skillmd.com/u/winstonkoh87)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/winstonkoh87/brand-foundations

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# Brand Foundations (The 7 Pillars)

An interactive workshop protocol used to instantly standardize a brand's narrative, voice, and aesthetic positioning before content production begins.

## Triggers

"new brand", "brand voice", "positioning", "brand guidelines"

## Core Mechanics

Runs a structured Q&A to extract:

1. Purpose & Core Enemy
2. Target Avatar (Psychographics > Demographics)
3. Brand Voice & Archetype
4. Primary Value Proposition
5. Visual Identity (Colors/Typography direction)
6. Compaction into `brand_guidelines.md`

## Reference Paths

- `.context/memories/protocols/strategy/319-brand-foundations-7-blocks.md`