# Distribution Physics

> Analyzes market dynamics and go-to-market strategies using "Distribution First" architecture.

- Skill: `winstonkoh87/distribution-physics` (Agent Skill)
- Install (CLI): `npx skillmds@latest add winstonkoh87/distribution-physics`
- Raw SKILL.md: https://api.skillmd.com/api/skills/winstonkoh87/distribution-physics/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: winstonkoh87 (https://skillmd.com/u/winstonkoh87)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/winstonkoh87/distribution-physics

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# Distribution Physics

Evaluates whether a product has a structurally viable path to market, enforcing the "Build the Audience, then Build the Product" methodology.

## Triggers

"go to market", "how to launch", "distribution strategy"

## Core Mechanics

1. Identifies the primary acquisition channel (SEO, Paid, Social).
2. Calculates the friction coefficient of that channel vs the Unit Economics.
3. Rejects strategies that rely on "Build it and they will come."

## Reference Paths

- `.context/memories/protocols/business/106-distribution-physics.md`