# Commercial Script

> 需要广告、品牌或短视频转化导向的脚本时使用。

- Skill: `xucroyuri/commercial-script` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add xucroyuri/commercial-script`
- Raw SKILL.md: https://api.skillmd.com/api/skills/xucroyuri/commercial-script/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: xucroyuri (https://skillmd.com/u/xucroyuri)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/xucroyuri/commercial-script

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# Commercial Script

Use this skill when the script must sell, persuade, or create a branded memory.

## Workflow
1. Lock the single core message.
2. Map hook, proof, memory point, and CTA.
3. Deliver a concise commercial script matched to platform and duration.
4. If the brief hinges on tone, define the brand register before writing copy.

## Output Contract
- `commercial_script`: a short, conversion-aware script for ads, CTV, and hard-sell commercial use. Requires CTA.
- `branded_film_script`: a narrative-first brand story script for branded films and documentary-style brand content. No CTA required — brand integrates through story.
- Keep the message singular unless the brief explicitly calls for a message stack.
- Optimize for recall, platform fit, and a believable action prompt.
- Premium or trust-heavy tone should be grounded in lived moments, not luxury filler language.

## Posture-Adaptive Guidance

**When `certainty = lost`:**
Ask: "What is the one thing you want the viewer to feel — not think, *feel* — in the last three seconds?" A single emotional target unlocks the whole brief. Do not present a framework.

**When `source = discover`:**
Surface the brand's genuine tension: what does it actually believe vs. what the brief claims it believes? The sharper that gap, the stronger the script premise.

**When `source = construct`:**
Lock message first (single), then sequence: hook → proof → memory point → CTA. Platform fit and duration are constraints, not afterthoughts.

**When `focus = audience`:**
Audience payoff and platform retention window are the primary load. A commercial that satisfies the brief but loses the viewer in the first three seconds has failed both jobs.

**When `focus = language`:**
Register control matters more in commercial work than in any other medium. Premium tone must be grounded in lived moments; aspirational language without specificity reads as filler.

## References
- `wp.commercial-script`
- `rb.commercial-script`
- `ka.cross-protocol-referral-edges`
- `ka.medium-branded-film`
- `ka.medium-commercial`
- `ka.medium-shortform-video`
- `ka.scene-function`
- `ka.platform-douyin`
- `ka.platform-reels`