# Rewrite Copy

> Use this skill when writing landing page copy in English.

- Skill: `yuntan/rewrite-copy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add yuntan/rewrite-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/yuntan/rewrite-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: yuntan (https://skillmd.com/u/yuntan)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/yuntan/rewrite-copy

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Rewrite this landing page copy under the six writing rules in `orwell-writing-system` skill. One concrete claim per line. Short words, active voice. Run the swap test on every line: if a competitor could paste it unchanged onto their page, rewrite it or delete it.

# Orwell Writing System

Writing rules, from Orwell, 1946. These govern prose: docs, PR text, messages. Never touch code or technical terms; swap in everyday words only where precision survives.

1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

Rule 5 is not licence to flatten technical vocabulary. In technical writing the jargon is often the precise word, and the everyday substitute is vaguer: _latency_, _idempotent_, _vendored_, _cache_, _orchestration_. Keep the term when the swap would change what a reader does or believes. Rule 5 targets ornament, not precision.

Review every prose output against these rules before delivering.