# Offer Positioning

> Position an offer clearly and sharply. Use when Codex needs to refine a product or service offer, target audience, value proposition, differentiation, market angle, or the language used to describe what is being sold.

- Skill: `yuriyarhat-cyber/offer-positioning` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add yuriyarhat-cyber/offer-positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/yuriyarhat-cyber/offer-positioning/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: yuriyarhat-cyber (https://skillmd.com/u/yuriyarhat-cyber)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/yuriyarhat-cyber/offer-positioning

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# Offer Positioning

Make the offer easy to understand and easy to want.

## Workflow

1. Define the buyer.
2. Define the core problem.
3. Define the desired outcome.
4. State why this offer is different.
5. Turn that into a short positioning statement.
6. End with the strongest messaging angle.

## Rules

- Avoid broad audience definitions.
- Avoid vague outcomes.
- Make the offer feel specific.
- Prefer one strong position over many weak claims.
- Keep the language concrete and usable in copy.

## Output expectation

Produce:
- audience
- problem
- outcome
- differentiation
- positioning statement
- strongest message angle