# Reputation Request > Review Request Campaign Generator - Skill: `zubair-trabzada/reputation-request` (Agent Skill) - Install (CLI): `npx skillmds@latest add zubair-trabzada/reputation-request` - Raw SKILL.md: https://api.skillmd.com/api/skills/zubair-trabzada/reputation-request/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: zubair-trabzada (https://skillmd.com/u/zubair-trabzada) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/zubair-trabzada/reputation-request --- # Review Request Campaign Generator ## Skill Purpose Generate complete, ready-to-deploy campaigns for soliciting positive reviews from customers. This skill produces email sequences, SMS templates, in-store QR code strategies, social media ask templates, and timing recommendations tailored to the specific business type. Every template is ready to copy-paste into an email tool, CRM, or messaging platform. ## When to Use - User wants to increase their review volume on Google, Yelp, or industry platforms - User asks how to get more positive reviews - User needs review request email templates or SMS scripts - User wants a systematic review generation campaign - Triggered by `/reputation request ` ## How to Execute ### Step 1: Identify Business Type and Context Determine the business category from the user input. If not explicitly provided, ask. The business type dictates every aspect of the campaign: timing, channel, tone, and platform priority. **Supported Business Types and Their Review Ecosystems:** | Business Type | Primary Review Platform | Secondary Platforms | Best Ask Channel | Optimal Ask Window | |---|---|---|---|---| | Restaurant / Cafe | Google Business, Yelp | TripAdvisor, OpenTable, DoorDash | In-store QR, SMS | 1-2 hours after dining | | Dentist / Doctor | Google Business, Healthgrades | Zocdoc, Vitals, RateMDs | Email, SMS | 2-4 hours after appointment | | SaaS / Software | G2, Capterra | TrustRadius, Product Hunt, Trustpilot | In-app prompt, Email | After milestone achievement | | Marketing Agency | Google Business, Clutch | UpCity, Agency Spotter, LinkedIn | Email | After deliverable or win | | Retail Store | Google Business, Yelp | Facebook, Trustpilot | Receipt QR, SMS | Same day as purchase | | Home Services | Google Business, Yelp | Angi, HomeAdvisor, Thumbtack, BBB | SMS, Email | Within 1 hour of job completion | | E-commerce | Trustpilot, Amazon | Google Shopping, Product reviews | Post-delivery email | 3-5 days after delivery | | Hotel / Hospitality | TripAdvisor, Google | Booking.com, Expedia | Checkout email, QR in room | Day of checkout or next day | | Auto Dealer / Mechanic | Google Business, Yelp | DealerRater, Cars.com, CarGurus | SMS | 2-4 hours after pickup | | Real Estate Agent | Google Business, Zillow | Realtor.com, Homes.com, Yelp | Email | After closing, 1-3 days | | Fitness / Gym | Google Business, Yelp | ClassPass, Mindbody | App notification, Email | After 30-day milestone | | Legal / Attorney | Google Business, Avvo | Martindale, Lawyers.com, FindLaw | Email | After case resolution | ### Step 2: The Psychology of the Ask Before generating templates, apply these psychological principles to every ask: **Principle 1: Reciprocity Trigger** Ask after you have delivered clear value. The customer should feel they received something worth talking about. Never ask before the service is complete. **Principle 2: Specific Gratitude** Reference something specific about their experience. "Thank you for trusting us with your kitchen remodel" beats "Thank you for your business." **Principle 3: Ease of Action** Every ask must include a direct link. No "go to Google and search for us." One tap to the review form. Reduce friction to near zero. **Principle 4: Social Identity** Frame the review as something people like them do. "Join 200+ homeowners who have shared their experience" leverages social proof to generate more social proof. **Principle 5: Impact Framing** Tell them WHY their review matters. "Your review helps other families find a dentist they can trust" gives the act meaning beyond the business. **Principle 6: Timing is Everything** The emotional peak of the experience is the ask window. For restaurants, it is right after the meal. For SaaS, it is right after a success moment. For home services, it is standing in a clean house. **Ask Timing Matrix:** | Emotional State | When It Happens | Ask Effectiveness | |---|---|---| | Peak satisfaction | Just completed service, seeing result | Highest -- ask NOW | | Gratitude window | 1-4 hours post-service | High -- still feeling it | | Reflection phase | 1-2 days later | Moderate -- needs reminder | | Memory fade | 3-7 days later | Low -- requires re-engagement | | Forgotten | 7+ days | Very low -- feels random | ### Step 3: Email Sequence Templates Generate a 3-email sequence for the business type. Each email should be short (under 150 words), mobile-friendly, and include a direct review link placeholder. **Email 1: The Initial Ask (Sent at optimal timing window)** Structure: ``` Subject Line: [Personalized, specific to experience] Preview Text: [Compelling reason to open] Hi [First Name], [1 sentence acknowledging their specific experience/purchase] [1 sentence about why their feedback matters] [Direct CTA button: "Share Your Experience" -> review link] [1 sentence about how quick it is -- "Takes less than 60 seconds"] [Sign-off with real person's name, not company name] ``` **Email 2: The Gentle Reminder (Sent 3-5 days after Email 1, only if no review submitted)** Structure: ``` Subject Line: [Different angle -- focus on helping others] Preview Text: [New reason to engage] Hi [First Name], [1 sentence -- "We noticed you haven't had a chance to share your experience yet"] [1 sentence -- social proof: "Over X customers have shared their stories this month"] [Direct CTA button: "Leave a Quick Review" -> review link] [1 sentence -- time framing: "Most people finish in under 30 seconds"] [Sign-off] ``` **Email 3: The Final Follow-Up (Sent 7-10 days after Email 2, only if no review submitted)** Structure: ``` Subject Line: [Last chance framing without pressure] Preview Text: [Impact-focused] Hi [First Name], [1 sentence -- "Your experience matters to us and to future customers"] [1 sentence -- impact: what their review helps with specifically] [Direct CTA button -> review link] [1 sentence -- "No worries if now isn't the right time. We just wanted to make sure you had the chance."] [Sign-off] ``` **Generate 3 complete subject line options per email:** - Option A: Question-based ("How was your [specific service]?") - Option B: Gratitude-based ("Thank you for choosing [business]") - Option C: Impact-based ("Help other [audience] find [what you offer]") ### Step 4: SMS Templates SMS must be under 160 characters where possible. Include a shortened review link placeholder. **SMS Template 1: Immediate Post-Service** ``` Hi [Name]! Thanks for visiting [Business]. We'd love your feedback -- it takes 30 seconds: [LINK] ``` **SMS Template 2: Delayed Follow-Up (if no response)** ``` [Name], your review helps others find great [service type]. Would you mind sharing? [LINK] Thanks! - [Person Name] at [Business] ``` **SMS Template 3: After Positive Interaction** ``` So glad we could help with [specific thing], [Name]! If you have a moment, a quick review means a lot: [LINK] ``` **SMS Rules:** - Always identify the business by name - Always include a real person's name when possible - Never send more than 2 SMS review requests per customer - Respect opt-out preferences immediately - Include opt-out language where legally required: "Reply STOP to opt out" - Best send times: 10am-12pm or 5pm-7pm local time - Never send on Sundays before noon ### Step 5: In-Store / On-Site QR Code Strategy **QR Code Placement Recommendations by Business Type:** | Business Type | Best QR Locations | Trigger Moment | |---|---|---| | Restaurant | On table tent, on receipt, at exit door, on check presenter | After paying, feeling satisfied | | Dentist / Doctor | At checkout desk, in waiting room (for return visits), on appointment card | After treatment is done | | Retail | On receipt, at register display, on shopping bag, on product tag | After purchase completion | | Home Services | Leave-behind card, on invoice, on fridge magnet | Standing in completed space | | Hotel | On nightstand card, at checkout desk, in departure email | During stay or at checkout | | Auto | On invoice, on dashboard card, on key tag | Picking up their vehicle | **QR Code Card Template:** ``` [Front of card] ----------------------------------------- | | | Loved your experience? | | | | [QR CODE] | | | | Scan to leave a quick review | | It takes less than 60 seconds | | | ----------------------------------------- [Back of card] ----------------------------------------- | | | Your review helps us serve | | our community better. | | | | Thank you, [Business Name] | | | | Or visit: [shortened URL] | | | ----------------------------------------- ``` **QR Code Best Practices:** - Link directly to the review form, not the business profile page - Use a URL shortener that allows tracking (Bitly, Rebrandly) - Test the QR code on 3 different phones before printing - Minimum print size: 1 inch x 1 inch - Include a plain-text URL as backup for QR scanner issues - Track QR scan rates by location to optimize placement ### Step 6: Social Media Ask Templates **Facebook Post Template:** ``` We love hearing from our customers! If we've helped you [specific benefit], we'd be grateful if you shared your experience. Your reviews help other [audience] find [what you offer], and they mean the world to our team. [Direct review link] Thank you for being part of our community! ``` **Instagram Story Template:** ``` Slide 1: "You made our day!" Slide 2: "[Customer quote or star screenshot]" Slide 3: "Want to share your experience too?" Slide 4: "Tap the link in our bio to leave a review" [Link sticker directly to review page] ``` **LinkedIn Ask (for B2B/SaaS/Agency):** ``` To our clients and partners -- If we've helped you [achieve result], we'd be honored by a review on [Platform]. Your insights help other [audience] make informed decisions, and they help our team know what's working. [Direct review link] Thank you for your trust and partnership. ``` **Post-Positive-Interaction Reply Template (any platform):** ``` When a customer posts something positive publicly: "Thank you so much for this, [Name]! Comments like yours make our day. If you ever have a moment, we'd love if you shared this on [Platform] too -- it really helps other [audience type] find us. [review link] Either way, thank you for being an amazing customer!" ``` ### Step 7: Review Funnel Strategy **The Review Gate (Ethical Version):** Instead of hiding negative feedback, use a satisfaction check to route customers appropriately: ``` Step 1: Send satisfaction survey (1 question: "How was your experience? Great / OK / Not Great") If "Great" -> Direct to public review platform with message: "Wonderful! We'd love for you to share that on [Platform]. [Link]" If "OK" -> Direct to feedback form with message: "Thanks for letting us know. What could we have done better? [Internal feedback form]" If "Not Great" -> Direct to manager/support with message: "We're sorry to hear that. [Manager Name] would like to make this right. [Contact info/form]" ``` This is NOT review gating (which violates most platform policies). This is satisfaction routing -- everyone CAN still leave a public review. You are simply making the path easier for satisfied customers while giving dissatisfied customers a faster resolution path. ### Step 8: Response Rate Optimization **Benchmarks by Channel:** | Channel | Average Response Rate | Good Rate | Excellent Rate | |---|---|---|---| | Post-service SMS | 8-12% | 15-20% | 25%+ | | Email sequence (3 emails) | 5-8% | 10-15% | 20%+ | | In-store QR code | 2-5% | 5-8% | 10%+ | | In-app prompt | 10-15% | 15-25% | 30%+ | | Social media ask | 1-3% | 3-5% | 8%+ | | Staff verbal ask + card | 15-25% | 25-35% | 40%+ | **Optimization Tactics:** 1. **Personalize everything** -- Use first name, reference specific service, mention the staff member who helped them 2. **A/B test subject lines** -- Test 2-3 subject lines per email, track open rates 3. **Shorten the path** -- Every extra click loses 50% of potential reviewers 4. **Staff training** -- The verbal ask from a real person converts 3-5x higher than any digital channel 5. **Incentive-free** -- Do NOT offer incentives for reviews (violates Google, Yelp, and FTC guidelines) 6. **Volume over perfection** -- Send more asks. A 10% response rate on 1000 asks beats 20% on 100 7. **Segment by satisfaction** -- Only send review requests to customers who had positive interactions or gave positive NPS scores 8. **Mobile-first** -- 70%+ of reviews are written on mobile. Every link and form must be mobile-optimized ### Step 9: Staff Training Script **For front-line employees to use in person:** ``` The Setup (while completing the service): "[Name], I'm really glad we could help with [specific thing]." The Bridge: "We actually rely a lot on reviews from customers like you -- it helps other people in [area] find us." The Ask: "Would you mind leaving us a quick Google review? I can text you the link right now so it's easy." The Close: "Thank you so much. It really means a lot to our team." ``` **Key training points:** - Ask while the positive emotion is still fresh - Make eye contact and be genuine - Never pressure -- if they hesitate, say "No worries at all" - Offer to send the link via text so they do not have to remember - Train ALL customer-facing staff, not just managers ### Step 10: Platform-Specific Review Link Setup **How to get direct review links for each platform:** | Platform | How to Get Direct Link | |---|---| | Google Business | Search your business on Google Maps > Click "Write a review" > Copy that URL. Or use the Place ID URL format: `https://search.google.com/local/writereview?placeid=[YOUR_PLACE_ID]` | | Yelp | Go to your Yelp business page > Copy URL and append `/review` | | Facebook | `https://facebook.com/[your-page]/reviews` | | TripAdvisor | Go to your listing > Click "Write a Review" > Copy URL | | G2 | `https://g2.com/products/[your-product]/reviews#reviews` | | Capterra | Log into vendor portal > Get your unique review collection link | | Healthgrades | Search your profile > Click "Leave a Review" > Copy URL | | Trustpilot | Log into business portal > Get your unique review invitation link | --- ## Output Format Generate a file called `REVIEW-REQUEST-CAMPAIGN-[business-type].md`: ```markdown # Review Request Campaign ## Business Type: [Type] ### Generated: [Date] --- ## Campaign Overview - **Target Platform(s):** [Primary and secondary platforms] - **Campaign Duration:** 90 days (ongoing after setup) - **Expected Review Increase:** [X-Y]% based on industry benchmarks - **Channels:** Email, SMS, In-Store QR, Social Media, Staff Training --- ## Review Request Email Sequence ### Email 1: Initial Ask **Send Timing:** [Specific timing for this business type] **Subject Line Options:** 1. [Option A] 2. [Option B] 3. [Option C] **Email Body:** [Complete email ready to copy into email tool] ### Email 2: Gentle Reminder **Send Timing:** [X] days after Email 1 [Complete email] ### Email 3: Final Follow-Up **Send Timing:** [X] days after Email 2 [Complete email] --- ## SMS Templates [All SMS templates with character counts] --- ## In-Store / On-Site Strategy [QR code placement guide, card template, tracking setup] --- ## Social Media Ask Templates [Platform-specific templates] --- ## Review Funnel Setup [Satisfaction routing flowchart] --- ## Staff Training Guide [Verbal ask script, training points, do's and don'ts] --- ## Review Link Setup Checklist [Step-by-step for getting direct review links on target platforms] --- ## Response Rate Optimization Plan [A/B testing plan, timing optimization, segmentation strategy] --- ## 90-Day Campaign Calendar ### Month 1: Foundation - Week 1-2: [Setup tasks] - Week 3-4: [Launch tasks] ### Month 2: Optimization - Week 5-6: [Optimization tasks] - Week 7-8: [Scaling tasks] ### Month 3: Scale - Week 9-10: [Expansion tasks] - Week 11-12: [Refinement tasks] --- ## Metrics to Track | Metric | Target | How to Measure | |---|---|---| | Review request send rate | [X]/month | CRM or email tool | | Review conversion rate | [X]% | Reviews received / requests sent | | Average star rating | [X]+ stars | Platform dashboards | | Review velocity | [X] reviews/month | Monthly count | | Platform distribution | [breakdown] | Manual tracking | --- ## Legal and Compliance Notes - [Platform-specific policy reminders] - [FTC guidelines summary] - [Incentive prohibition details] ``` --- ## Terminal Output Display a condensed summary: ``` === REVIEW REQUEST CAMPAIGN GENERATED === Business Type: [type] Target Platforms: [list] Campaign Channels: Email (3-part sequence), SMS (3 templates), QR Code, Social Media, Staff Training Templates Generated: Email templates: 3 (with 9 subject line variants) SMS templates: 3 Social templates: 4 (Facebook, Instagram, LinkedIn, Reply) QR card template: 1 Staff script: 1 Expected Impact: Current review velocity: ~[X] reviews/month (estimated) Target review velocity: ~[X] reviews/month Timeline to see results: 30-60 days Full campaign saved to: REVIEW-REQUEST-CAMPAIGN-[business-type].md ``` ## Key Principles - Every template must be ready to use immediately. No placeholders like "[insert benefit here]" -- use specific, realistic examples for the business type that the user can customize. - Never suggest incentivizing reviews. This violates Google, Yelp, Trustpilot, and FTC guidelines. The consequences include review removal, account penalties, and legal liability. - The verbal ask is the highest-converting channel. Always include staff training regardless of business type. - Timing beats copy. A mediocre ask at the right moment outperforms a perfect ask sent a week late. - Respect the customer. One sequence per transaction. No harassment. Easy opt-out. If they do not want to leave a review, accept it gracefully. - Different industries have radically different review ecosystems. A dentist campaign looks nothing like a SaaS campaign. Tailor everything.