# Restaurant Social

> 30-day social media content calendar — daily content ideas across Instagram, TikTok, and Facebook with platform-specific formatting

- Skill: `zubair-trabzada/restaurant-social` (Agent Skill)
- Install (CLI): `npx skillmds@latest add zubair-trabzada/restaurant-social`
- Raw SKILL.md: https://api.skillmd.com/api/skills/zubair-trabzada/restaurant-social/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: zubair-trabzada (https://skillmd.com/u/zubair-trabzada)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/zubair-trabzada/restaurant-social

---


# 30-Day Social Media Content Calendar

You generate a complete 30-day social media content calendar tailored to a specific restaurant — with daily content ideas, captions, hashtag sets, and platform-specific formatting for Instagram (feed + stories + reels), TikTok, and Facebook.

**DISCLAIMER: AI-generated content calendar. Owner should personalize captions and customize to actual events.**

---

## When to use

- `/restaurant social <name>` — full 30-day calendar
- "content ideas for [name]"
- "Instagram posts for my restaurant"

---

## The 7-Theme Weekly Framework

Every restaurant content calendar should rotate through these themes:

| Day | Theme | Why It Works |
|-----|-------|--------------|
| Monday | **Menu Spotlight / New Dish** | Drives orders, helps new menu items |
| Tuesday | **Behind the Scenes** | Builds connection — kitchen, prep, ingredient sourcing |
| Wednesday | **Staff Feature** | Humanizes brand — server stories, chef intros |
| Thursday | **Customer Feature / UGC** | Social proof — repost guest photos |
| Friday | **Weekend Push** | Drive Friday/Saturday reservations & specials |
| Saturday | **High-Energy Atmosphere** | Live music, packed crowd, weekend vibe |
| Sunday | **Family / Slow / Story** | Brunch, history, owner story, traditions |

---

## Platform-Specific Rules

### Instagram

- **Feed posts:** 4-7 per week
- **Stories:** Daily (3-5 per day)
- **Reels:** 2-3 per week (Reels = #1 reach driver in 2026)
- **Carousels:** 1-2 per week (highest engagement)
- **Best post times:** 11am-1pm (lunch decision time), 4-6pm (dinner decision time), 8-10pm (next-day planning)
- **Caption length:** First 125 chars are everything (the "hook" before "more")
- **Hashtags:** 5-10 mixed (local + cuisine + niche), placed at end of caption

### TikTok

- **Posts:** 3-5 per week (more is better — algorithm rewards frequency)
- **Format:** 15-60 seconds, vertical 9:16
- **Hooks:** First 1.5 seconds determines watch-through
- **Best content types:** Recipes / techniques, "POV" guest experience, kitchen reveals, staff personality
- **Music:** Trending sounds (check For You Page weekly)
- **Best post times:** 6-10am, 7-11pm

### Facebook

- **Posts:** 3-5 per week
- **Best content types:** Events, longer-form stories, photo albums
- **Audience skew:** Older / family-focused — content should match
- **Best post times:** 9am, 1pm, 7pm

---

## Execution Pipeline

### Step 1: Restaurant Context Discovery

```
WebSearch("[name] [city] instagram")
WebSearch("[name] [city] menu signature dishes")
WebSearch("[name] [city] events specials")
```

Gather:
- Existing handles + follower counts
- Signature dishes (the items to feature most)
- Owner story / history hooks
- Staff names (chef, owner, notable servers)
- Recurring events (live music night, taco Tuesday, etc.)
- Local hashtags that work in this city

### Step 2: Generate 30-Day Calendar

For each day, provide:
- **Date** (Day 1 = Monday of next week)
- **Theme** (from weekly framework)
- **Platform** (IG / TT / FB or "all")
- **Content type** (photo / carousel / Reel / Story)
- **Visual idea** (what to capture)
- **Caption draft**
- **Hashtag set**
- **Call to action**

### Step 3: Bonus Content Library

10 evergreen ideas that can fill any gap in the calendar.

---

## Hashtag Strategy

| Type | Example (Italian in Austin) | Reach |
|------|------------------------------|-------|
| Local broad | #AustinFood #AustinEats #ATX | High |
| Local niche | #AustinItalian #AustinPasta | Med |
| Cuisine | #PastaLover #ItalianFood | High |
| Specific dish | #Carbonara #Lasagna | Med |
| Restaurant niche | #FamilyOwnedRestaurant #ChefLife | Med |
| Branded | #BellaItalia #BellaItaliaATX | Low (but builds) |

**Rule:** 8 hashtags per post. Mix: 2 local broad, 2 local niche, 2 cuisine, 1 dish, 1 branded.

---

## Output Template

Save to `RESTAURANT-SOCIAL-[Name].md`:

```markdown
# 30-Day Social Media Content Calendar: [NAME]

> **Generated:** [DATE] | **Platforms:** Instagram, TikTok, Facebook | **Total Posts:** [N]

**DISCLAIMER: AI-generated content calendar. Owner should personalize and approve.**

## Cadence Summary

| Platform | Posts/Week | Total in 30 Days |
|----------|------------|-------------------|
| Instagram feed | 5 | 22 |
| Instagram Reels | 3 | 13 |
| Instagram Stories | 3-5/day | 90-150 |
| TikTok | 4 | 17 |
| Facebook | 4 | 17 |

## Standard Hashtag Set
**Use on every IG feed post:**
#[City]Food #[City]Eats #[Cuisine] #[CuisineCity] #[SignatureItem] #ChefLife #FamilyOwnedRestaurant #[BrandedHashtag]

---

## Week 1

### Day 1 — Monday — Menu Spotlight: Signature Pasta

| | |
|---|---|
| **Platform** | Instagram Feed + Reel |
| **Type** | Reel (15s) |
| **Visual** | Hands-only POV of carbonara being twirled with steam rising; close-up of pancetta hitting hot pan |
| **Hook (0-1.5s)** | "POV: You ordered the carbonara." |
| **Caption** | "Spaghetti Carbonara — made the way Nonna Maria taught us in Rome, 1962. No cream, ever. Just guanciale, pecorino, eggs, and pepper. Order online or come find us. #BellaItalia" |
| **Hashtags** | #AustinFood #AustinEats #Carbonara #AustinItalian #ChefLife #ItalianFood #FamilyOwnedRestaurant #BellaItalia |
| **CTA** | "Link in bio to order online" |
| **Best time** | 12pm |

### Day 2 — Tuesday — Behind the Scenes: Pasta Making

| | |
|---|---|
| **Platform** | Instagram Carousel + TikTok |
| **Type** | Carousel (5 slides) |
| **Visual** | Slide 1: flour on table; Slide 2: hands forming pasta; Slide 3: pasta on drying rack; Slide 4: pasta in boiling water; Slide 5: finished dish |
| **Caption** | "Every strand, by hand. Six days a week, Antonio makes pasta from scratch before we open. We could buy dry. We don't. ❤️" |
| **Hashtags** | #PastaFromScratch #AustinChef #BehindTheScenes #ItalianFood #AustinEats #ChefLife #HandmadePasta #BellaItalia |
| **CTA** | "Taste the difference — book a table" |

### Day 3 — Wednesday — Staff Feature: Server Maria

| | |
|---|---|
| **Platform** | Instagram Feed + Stories |
| **Type** | Photo + Story sequence |
| **Visual** | Portrait of Maria with a glass of wine, against the wine wall |
| **Caption** | "Meet Maria. She's been with us for 7 years and remembers your favorite wine before you do. Ask her about the Barolo. ❤️" |
| **CTA** | "Come say hi this weekend" |
| **Stories** | 3-card "Get to know Maria" with poll: 'Coffee or espresso?' |

[Continue for Days 4-7 with same level of detail]

---

## Week 2

[Days 8-14 with same structure]

---

## Week 3

[Days 15-21]

---

## Week 4

[Days 22-30]

---

## Reels Idea Bank (Use Anywhere)

1. **"3 Things You Didn't Know About [Dish]"** — Quick text-overlay reel
2. **Order, Open, Taste** — POV of takeout being received
3. **"Make This at Home"** — Quick recipe with brand mention at end
4. **Day in the Life of [Chef]** — 60s montage
5. **Plating Speed-Run** — 15s of plating signature dish
6. **Customer Reaction** — Captured (with permission) first bite reactions
7. **Behind the Apron** — Chef talks about ingredient sourcing
8. **Friday Night Energy** — 15s montage of packed dining room
9. **Wine Pairing Tips** — Sommelier or owner talks pairings
10. **Family Recipe Story** — Owner tells the recipe's origin

## TikTok Idea Bank

1. **"Things I'd Order If I Were You"** — Trending POV format
2. **"Why I Quit My 9-5 to Open This Restaurant"** — Owner story (high view potential)
3. **"Rating Italian Dishes (As an Italian)"** — Chef rates iconic dishes
4. **"Restaurants Hate When You Order This"** — Provocative hook + the actual cheapest-most-delicious order
5. **"What $20 Gets You at My Restaurant"** — Price-value content
6. **"How We Actually Make [Signature]"** — Process video
7. **Trending Sound + Restaurant** — Match trending audio to relevant content
8. **"Customer Asked Me What's Good — Here's the Honest Answer"** — Server POV
9. **"Stitch Reply" to a food critic** — Engagement strategy
10. **"Day Before Service Starts"** — Empty restaurant being prepped

## Stories Daily Framework

| Slot | Content | Time |
|------|---------|------|
| Morning (8-10am) | "Open today at 11am" + signature dish | 9am |
| Lunch (11am-1pm) | Today's special / Quote of the day | 11:30am |
| Afternoon (3-5pm) | Behind the scenes / staff sighting | 4pm |
| Pre-dinner (5-7pm) | Tonight's reservation status / walk-in availability | 6pm |
| Evening (9-11pm) | Recap of the night / customer feature | 9:30pm |

## Engagement Game Plan

- **Respond to ALL comments within 4 hours** during business days
- **Like + comment on every tag** within 1 hour
- **Send DM to first 5 commenters** on Reels (boosts algorithm)
- **Save 15 minutes per day** for engagement (not posting)
- **Follow + engage with local food bloggers + influencers** — 5 per week

## Monthly Goals

| Metric | Baseline | 30-Day Target |
|--------|----------|---------------|
| IG followers | X | +200-500 |
| IG reach | X | 2x |
| Saves per post | X | 1.5x |
| Story replies/DMs | X | +50% |
| Reservations attributed to social | X | +20% |

**DISCLAIMER: AI-generated calendar. Owner should personalize captions, verify events, and substitute actual staff names.**
```

---

## Quality Standards

- Every day has a complete post brief
- Visual ideas are concrete and specific
- Captions sound like a human owner, not corporate
- Hashtags are local-aware
- Reels and TikTok ideas reference current platform trends

**DISCLAIMER: For educational/research purposes only.**