Marketing & Growth

thedixitjain Skill

Use when positioning a Journal of Marriage and Family (JMF) manuscript against the literature so it reads as a family-science contribution. JMF readers span sociology, psychology, demography, and family studies, so the paper must engage the family literatures they expect across disciplines. Stakes the contribution; it does not write the literature review.

thedixitjain Skill

Use when the contribution of a Journal of Public Economics (JPubE) manuscript needs sharpening — what the paper teaches about the economic role of government, why it matters for policy, and how it advances public-finance theory or evidence. Frames the contribution; it does not survey the literature (use jpube-literature-positioning) or run analysis.

thedixitjain Skill

Use when writing the explicit contribution statement for a Management Science (INFORMS) manuscript — turning an analytical result or empirical finding into a decision-relevant insight that travels across departments, and showing why it belongs in Management Science rather than a sister INFORMS journal. It frames the "so what"; it does not run the analysis (mgsci-data-analysis) or position the literature (mgsci-literature-positioning).

thedixitjain Skill

Use when placing an Operations Research (OR) manuscript against the OR/MS literature — separating your model, results, and algorithmic guarantees from the closest prior work so the novelty is unambiguous. Positions the contribution; it does not formulate the model (ors-theory-development) or write the contribution statement (ors-contribution-framing).

thedixitjain Skill

Use when positioning a Sociological Methods & Research (SMR) manuscript against the methods literature across sociology, statistics, econometrics, psychometrics, and computational social science, and avoiding sibling-journal misattribution. Maps the contribution onto prior methods; does not derive or simulate.

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When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to make my app go viral". For deep link infrastructure that referrals depend on, see attribution-setup. For organic content-driven virality (UGC, creator), see creator-ugc-marketing.

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Diagnoses and improves Qdrant search relevance. Use when someone reports 'search results are bad', 'wrong results', 'low precision', 'low recall', 'irrelevant matches', 'missing expected results', or asks 'how to improve search quality?', 'which embedding model?', 'should I use hybrid search?', 'should I use reranking?', 'how to measure retrieval quality?', 'build a golden set', 'ground truth dataset', or 'how to score recall@k?'. Also use when search quality degrades after quantization, model change, or data growth.

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Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".

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Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".

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When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.

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Audit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO optimization, E-E-A-T signals, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging, vocabulary diversity). Supports export formats (markdown, JSON, table) and batch analysis with sorting. Generates prioritized recommendations (Critical/High/Medium/Low) with specific fixes. Works with any format (MDX, markdown, HTML, URL). Use when user says "analyze blog", "audit blog", "blog score", "check blog quality", "blog review", "rate this blog", "blog health check".

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Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.

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E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".

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AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".

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Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".

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Build a local SEO strategy covering Google Business Profile, local citations, reviews, and NAP consistency. Use when the user asks about local SEO, Google Business Profile, Google Maps ranking, local pack, NAP consistency, local citations, review strategy, or ranking for "[service] near me" searches.

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Inspect and edit the workspace's git-backed context repository (the GTM knowledge base of markdown/MDX files) and its runtime sandbox using the Cargo CLI. Use when the user wants to browse/read/write/edit context files, run a command in the sandbox, or inspect the context knowledge graph.

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Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".

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Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".

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Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".

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Deep Core Web Vitals and page speed audit. Use when the user asks about page speed, Core Web Vitals, LCP, CLS, INP, FCP, TTFB, Lighthouse scores, why a page is slow, performance optimization, or resource size analysis. For broader technical SEO issues, see diagnose-seo.

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Design a link building campaign with prospect identification, asset creation, and outreach strategy. Use when the user asks about link building, backlinks, domain authority, how to get backlinks, outreach campaigns, digital PR, guest posting, or link acquisition. For internal linking, see fix-linking.

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HubSpot integration. Manage crm and marketing automation data, records, and workflows. Use when the user wants to interact with HubSpot data.

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Pre-launch checklist for shipping a new website. Orchestrates analytics setup (GA4, PostHog, Google Search Console, Ahrefs), legal compliance, security headers and audit, SEO and GEO with keyword research validated against Google Trends (robots.txt, sitemaps, llms.txt, AI policy, schema markup, hreflang), copywriting consistency via a TONE.md and a humanizer pass in the matching language, OpenGraph and social previews, full favicon set with manifest, quality gates (Lighthouse, Core Web Vitals, WCAG accessibility, mobile testing), and setup of a weekly SEO agent. Use this skill whenever the user mentions launching a site/app, deploying a domain to production, pre-launch audit, shipping a marketing/docs/SaaS site or lead magnet, or says "checklist for the site", "ready to ship", "before I go live", "audit before launch", "ready for prod", or asks for a site review.

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Write, optimize, and grow Substack content — both newsletter issues (email-first) and web posts (web-first articles/essays). Covers ghostwriting with voice matching, Substack algorithm optimization, Notes strategy, email formatting, SEO, growth tactics, and monetization planning. Use when the user mentions Substack, newsletters, write a newsletter issue, Substack post, Substack article, web post on Substack, evergreen content, SEO for Substack, newsletter growth, Notes strategy, ghostwrite for, match someone's voice, write in the style of, newsletter monetization, paid subscribers, or any task involving Substack as a platform. Also trigger for general article/newsletter writing even if Substack isn't named explicitly, or when the user wants to adapt existing content (blog post, talk, thread) into newsletter or web post format. Do NOT use for generic blog post writing without a newsletter/Substack context (-> See samber/cc-skills@technical-article-writer skill).

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Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL verification, Open Graph meta tags (og:title, og:description, og:image), Twitter Card validation, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".

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Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation artifacts for review. Run BEFORE blog-localize: this handles language conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".

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Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.

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Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.

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When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.

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When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.

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Help users validate willingness-to-pay, select the right value metrics, and continuously optimize pricing and packaging to drive growth.

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Produce distinctive, non-generic UI and design applications well, working strategy-first. Identify the project (landing page, SaaS app, dashboard, ecommerce, presentation, docs, portfolio...) and its positioning and personality, commit to brand adjectives, translate into a typography and color system, then apply the craft layer (layout, components and states, motion, iconography, imagery, dark mode and theming, accessibility), avoiding the AI-slop / Claude-esque default. This is both a de-slop and an expert app-design skill. Use this whenever building or styling any web frontend, app, dashboard, landing page, deck, or artifact, or when the user says "make it not look like AI", "de-slopify", "deslop", "less generic", "give it character", "design a UI for X", "design an app", "update DESIGN.md", or complains the output looks like every other AI site. Trigger even when the user just says "build a UI for X" without naming an aesthetic, because the default without this skill is slop.

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Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".

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Build a prioritized keyword list for a website, topic, or campaign. Use when the user asks about keyword research, finding keywords to target, building a keyword list, search demand, keyword difficulty, intent mapping, or which keywords to prioritize. For writing content around keywords, see brief. For grouping keywords into clusters, see build-clusters.

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When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.