Marketing & Growth

neekware Bundle

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" or \"content planning.\" For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

neekware Bundle

Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.

neekware Bundle

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

neekware Bundle

When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.

neekware Bundle

X/Twitter growth engine for building audience, crafting viral content, and analyzing engagement. Use when the user wants to grow on X/Twitter, write tweets or threads, analyze their X profile, research competitors on X, plan a posting strategy, or optimize engagement. Complements social-content (generic multi-platform) with X-specific depth: algorithm mechanics, thread engineering, reply strategy, profile optimization, and competitive intelligence via web search.

neekware Bundle

Makes AI-generated content sound genuinely human — not just cleaned up, but alive. Use when content feels robotic, uses too many AI clichés, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3).

neekware Bundle

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

neekware Bundle

When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).

neekware Bundle

Analyzes sales pipeline health, revenue forecasting accuracy, and go-to-market efficiency metrics for SaaS revenue optimization. Use when analyzing sales pipeline coverage, forecasting revenue, evaluating go-to-market performance, reviewing sales metrics, assessing pipeline analysis, tracking forecast accuracy with MAPE, calculating GTM efficiency, or measuring sales efficiency and unit economics for SaaS teams.

neekware Bundle

Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.

neekware Bundle

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

neekware Bundle

Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.

neekware Bundle

When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.

neekware Skill

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

neekware Bundle

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

neekware Bundle

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

neekware Bundle

Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.

neekware Bundle

App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.

neekware Bundle

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

neekware Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

neekware Bundle

Analyzes and rewrites prompts for better AI output, creates reusable prompt templates for marketing use cases (ad copy, email campaigns, social media), and structures end-to-end AI content workflows. Use when the user wants to improve prompts for AI-assisted marketing, build prompt templates, or optimize AI content workflows. Also use when the user mentions 'prompt engineering,' 'improve my prompts,' 'AI writing quality,' 'prompt templates,' or 'AI content workflow.'

neekware Bundle

Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success. Use when analyzing customer accounts, reviewing retention metrics, scoring at-risk customers, or when the user mentions churn, customer health scores, upsell opportunities, expansion revenue, retention analysis, or customer analytics. Runs three Python CLI tools to produce deterministic health scores, churn risk tiers, and prioritized expansion recommendations across Enterprise, Mid-Market, and SMB segments.

neekware Bundle

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.

mukul975-2 Bundle

Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics. Covers ePrivacy Directive Art. 5(3) cookie consent, PECR regulations, legitimate interest balancing for direct marketing, and adtech processing chain assessment. Keywords: marketing analytics, DPIA, profiling, behavioural targeting, cross-device tracking, ePrivacy, PECR, adtech, legitimate interest.

manu14357 Skill

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing.

manu14357 Skill

Help founders evaluate business decisions through the lens of sustainable, profitable growth. Use when discussing spending, hiring, fundraising, pricing, or scaling decisions.

manu14357 Skill

Analyzes recent Codex chat history to identify coding patterns, development gaps, and learning opportunities. Curates personalized learning resources and delivers growth reports to Slack.

welitonevoc Skill

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders.

welitonevoc Skill

Write copy following Sentry brand guidelines. Use when writing UI text, error messages, empty states, onboarding flows, 404 pages, documentation, marketing copy, or any user-facing content. Covers both Plain Speech (default) and Sentry Voice tones.

welitonevoc Skill

Writes long-form blog posts with TL;DR block, definition sentence, comparison table, and 5-question FAQ for SEO ranking and AEO citation. Activate when the user wants to write a blog post, article, or long-form content piece.

welitonevoc Bundle

Track engagement metrics, measure campaign ROI, and analyze content performance across Instagram, Facebook, YouTube, and TikTok.

welitonevoc Skill

Builds a topical authority map with a pillar page, prioritised cluster articles, content types, internal link map, and content gap analysis. Activate when the user wants to build a content cluster, topic map, or content strategy.

welitonevoc Skill

Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue.

welitonevoc Skill

Maps internal link opportunities between pages with anchor text, placement instructions, orphan page detection, and cannibalization checks. Activate when the user wants to build an internal linking strategy or find link opportunities.

welitonevoc Skill

Researches and prioritises SEO keywords with AEO question queries, difficulty tiers, cannibalization checks, and a content map. Activate when the user wants to find keywords, research search terms, or build a keyword strategy.

welitonevoc Skill

Generates valid JSON-LD structured data for 10 schema types with rich result eligibility validation and implementation-ready script blocks. Activate when the user wants to generate schema markup, JSON-LD, or structured data for any page.