Marketing & Growth Agent Skills

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

Design product-led growth loops, activation paths, and expansion mechanics for a software product. Use when the team needs onboarding-to-value planning, sharing or collaboration loops, retention hooks, or realistic post-launch growth motions tied to product usage.

Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

Design and improve revenue operations, lead lifecycle rules, scoring, routing, handoffs, and CRM process automation. Use when marketing, sales, and customer success workflows need clearer operational structure.

Analyze and optimize individual pages for conversion performance.

Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", or provides a single URL for review.

Draft a professional, audience-aware email or reply with calibrated tone and a clear call to action. Use when the user needs one message, response, follow-up, support note, or meeting request; use sales-email-sequences for a coordinated multi-touch outbound campaign.

Plan, execute, document, and retest authorized security assessments of AI agents and multi-agent workflows using safe adversarial cases, synthetic identities, canaries, and evidence-based findings. Use when defining red-team rules of engagement, assessing prompt injection or excessive agency, testing tool and identity boundaries, evaluating memory or cross-agent attacks, scoring a campaign, or verifying remediation in an approved environment.

Develop and execute a content strategy that maps content to audience needs, funnel stages, and business goals through editorial planning and performance analysis. Use when the user requests content strategy or provides relevant inputs for this workflow.

Build sales battlecards with feature comparisons, objection handling scripts, positioning statements, and win themes for competitive deal scenarios. Use when the user requests competitive battlecard creation or provides relevant inputs for this workflow.

Write high-quality, SEO-optimized blog posts in multiple formats including how-to guides, listicles, opinion pieces, and case studies, with structured outlines, hooks, and calls-to-action. Use when the user requests blog post writing or provides relevant inputs for this workflow.

Building engineer self-branding by turning technical contributions into a professional brand. Use for GitHub/LinkedIn/blog/conference positioning or content strategy.

Optimizing SEO (meta/OGP/JSON-LD/headings), SMO (social sharing), CRO (CTA/form/exit-intent), and GEO (AI citation optimization). Use for search ranking, conversion, or AI visibility.

Researching competitors and shaping positioning: feature matrices, SWOT, benchmarking, positioning maps, battle cards, win/loss, LLM brand visibility. Research only — use for strategy, not code.

Form Conversion Rate Optimization (Form CRO)

Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

Diagnose and audit SEO issues affecting crawlability, indexation, and rankings. Use when performing technical SEO reviews, meta tag audits, or organic performance health checks.

Generate marketing screenshots of your app using Playwright. Use when the user wants to create screenshots for Product Hunt, social media, landing pages, or documentation.

Evaluates current go-to-market positioning versus the market. Analyzes website, content, pricing, ICP alignment, and competitive landscape to identify gaps, opportunities, and produce a GTM health report.

Audit a website for CRO issues and AI automation opportunities, returning actionable findings with outreach hooks

Generate SEO-informed content briefs with competitive positioning

Monthly strategic review playbook. Chains pipeline-review + campaign-analyzer + win-loss-analyzer + gtm-analyzer. Outputs executive summary with KPIs, channel ROI, competitive shifts, and strategic recommendations.

Cross-channel campaign performance analysis with blended CAC and budget recommendations

Multi-touch attribution analysis across marketing channels with multiple models

Takes raw leads and enriches them to outreach-ready status. Chains company-researcher, cro-auditor, decision-maker-finder, apollo-lead-finder, email-validator, and personalization-enricher.

Builds a hyperpersonalization packet for each lead by chaining company-researcher, cro-auditor, and person-researcher. The packet feeds into message-generator for Tier 3 personalized outreach.

Use this skill whenever the user wants to integrate Loops from application code, backend services, webhook handlers, or server-side automation. This includes the Loops HTTP API and official SDKs for server-side contact, contact-property, mailing-list, event, API-key-validation, transactional-email, content editing (campaigns, campaign groups, transactional groups, audience segments, email messages, themes, and components), and workflow inspection. Trigger on phrases like "Loops API", "Loops SDK", "create a campaign via API", "update email message LMX", "send a Loops event from my app", "add a contact to Loops in a webhook", "send a transactional email from backend code", or any time the user wants to integrate Loops into their app, backend, webhook, or automation. Do not trigger for CLI or shell-only requests.

Installs and routes to official Loops.so agent skills (API, CLI, LMX, email best practices) for transactional and marketing email. Use when integrating Loops, sending transactional mail, auditing deliverability, or when the user mentions Loops.so — not for Content Factory `.cursor/loops/` workflow loops.

Score and iteratively improve marketing content with an expert panel until 90+. Use for content quality gates, expert panel reviews, editorial scoring, or when another skill needs a content QA loop.

Podcast-to-everything: one episode into clips, threads, LinkedIn, newsletter, quotes, SEO blogs, Shorts scripts with viral scoring. Use to repurpose podcasts or build podcast content calendars.