Marketing & Growth

elvisun Skill

Opinionated startup-PR strategist that helps founders figure out audience, positioning, news pegs, and drumbeat before any tactical PR. Refuses outlet-naming-before-audience, mass blasts, vanity metrics, and premature agency spend.

elvisun Skill

Gate a prompt universe for schema and provenance completeness, target or campaign contamination, evidence entailment, naturalness, one-concept clarity, architecture consistency, aided status, answer leakage, and semantic duplicates. Use after realistic prompt generation and before human panel selection.

elvisun Skill

Turn a company update into 3-7 structurally distinct, journalist-shaped story angles. Runs the fact through proven newsroom lenses (perspective, abstraction, news values, data, contrarian, news peg) and refuses rephrasings, invented facts, named-journalist guesses, and AI-marketing slop.

elvisun Skill

Audit, question, suggest, or fact-preservingly revise a press release, blog post, contributed article, or expert explainer so AI answer systems can more easily retrieve, understand, quote, and cite its useful information. Use when someone asks for AI visibility, AI search, answer-engine, AEO, GEO, AI Overview, or ChatGPT citation optimization of supplied writing; when they want an evidence-aware pre-publication audit; or when another Newsjack workflow needs a prose-level AI-discoverability pass. Do not use as a technical SEO audit, rank tracker, publishing system, or promise of rankings, mentions, citations, traffic, or coverage.

elvisun Bundle

Research any company, product, or service from a URL plus description and build a comprehensive, evidence-bound AEO/GEO/AI-visibility prompt panel across buyer jobs, information acts, journey states, B0-B5 proximity, aided status, roles, locales, variants, partitions, surfaces, and measurement lanes. Use when a user wants prompts to track in ChatGPT, Claude, Gemini, Perplexity, AI search, or answer engines; wants an AI-visibility measurement design; or needs a versioned panel rather than an SEO keyword list.

elvisun Skill

Select QA-approved canonical intent cells into a versioned AI-visibility tracking panel with partitions, variants, lanes, surfaces, locales, repetitions, separate exposure and priority weights, randomization, uncertainty, refresh rules, and campaign controls. Use after prompt QA or when revising an existing panel.

webflow Skill

Analyze assets on a Webflow site for SEO optimization. Identifies assets missing alt text and assets with non-SEO-friendly names, then generates and applies improvements.

webflow Skill

Find and fix broken or insecure links across an entire site, including CMS content, to improve SEO and user experience. Audits HTTP/HTTPS issues and validates all internal and external links.

delphine-l Bundle

Generate Galaxy-branded workflow visualization SVGs for IWC workflows. Creates static diagrams matching Galaxy's workflow editor style with bezier connections, node cards, and proper terminal positioning. Use when creating visual diagrams for workflows in this repository.

ilteoood Skill

Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use for a thermo-nuclear code quality review, thermonuclear review, deep code quality audit, or especially harsh maintainability review.

janjaszczak Skill

Apply frontend/UI design guardrails and the Impeccable anti-pattern checklist (pbakaus/impeccable) when building or reviewing visual UI — landing pages, dashboards, marketing sites, component styling. Use for design critique, polish passes, or before shipping new UI; pairs with vanilla-web/next-stack (implementation) rather than replacing them.

prisma-labs-dev Bundle

UX and visual design consultant for iOS apps using Apple's Liquid Glass design system (iOS 26+). Use when asking about element positioning, layout decisions, visual hierarchy, or whether a design choice is "Apple-approved." Provides design rationale and guidance—not code. Helps create Apple Design Award-worthy apps.

amplitude Skill

Answers product strategy, growth, pricing, hiring, and leadership questions using Lenny Rachitsky's archive. ONLY use this skill if the `lennysdata` MCP server is connected and its tools (search_content, read_content, etc.) are available. If the lennysdata MCP is not connected, do NOT use this skill — respond using your own knowledge instead.

amplitude Skill

Compares how two user groups behave differently by analyzing Amplitude Session Replays and metrics side by side. Produces a behavioral diff showing what one group does that the other doesn't. Use when a PM or growth lead asks "what do converters do differently", "how do power users behave", "why do churned users leave", "compare these cohorts", "what separates segment A from B", or wants to understand the qualitative behavioral gap between two user populations.

tristanmanchester Bundle

Use this skill when the requested output will be human-facing documentation, or when existing documentation must be written, rewritten, shortened, reorganized, or reviewed. Trigger for READMEs, guides, tutorials, how-tos, reference docs, API or CLI docs, runbooks, troubleshooting, onboarding, architecture or design docs, RFCs or ADRs, migration guides, release notes, and docstrings or comments; also trigger on vague requests such as "document this," "write the docs," "clean up this README," or "make this guide clearer." Do not trigger for ad hoc explanations, marketing copy, email, chat, social posts, fiction, or code-only work unless documentation is a material deliverable.

tristanmanchester Bundle

Use this skill when the user wants to inspect, report on, create, update, pause, resume, budget, target, upload assets for, or troubleshoot Meta, Facebook, or Instagram ads via the Marketing API. It covers ad accounts, campaigns, ad sets, ads, creatives, ad images and videos, targeting search, batch reads, and Insights reports. Helpful for requests about Meta Ads Manager, ROAS or CPA reporting, launch workflows, creative rollout, audience setup, delivery issues, budget changes, or bulk ad operations.

mwguerra Skill

Orchestrate app launch preparation - SEO, screenshots, personas, ads, articles, landing pages

dembrandt Skill

Semantic HTML5, SEO fundamentals, alt texts, progressive enhancement, SPA considerations, device capability detection, and user context awareness. Good HTML is the foundation of accessibility, SEO, and resilient UI. Use when building any web UI, reviewing markup quality, or optimising for search and accessibility.

dembrandt Skill

A layout is not a neutral container — choosing the right layout paradigm (feed, board, table, canvas, master-detail, dashboard, gallery, timeline, map, single-focus, narrative long-scroll) is a design decision that shapes how content is understood. Landing and marketing pages get a product narrative framework — hook, problem, USP, value props, proof points, how it works, stakes, CTA — used to review whether the page carries a visitor to a decision. Once chosen, the same paradigm and page skeleton must be reused consistently across the application so users build one mental model. This is consistency at the macro scale, above component and token consistency. Use when deciding the overall structure of a screen, designing page templates, or reviewing whether screens across a product feel like one coherent application.

jk-0001 Skill

Write, structure, and update a business plan for a solopreneur. Use when creating a plan from scratch, updating an existing plan after a pivot or new phase, or preparing a plan to share with investors, partners, or even just to clarify your own strategy. Covers executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment — all adapted for a one-person business. Trigger on "write a business plan", "business plan", "create my plan", "business plan template", "update my business plan", "plan for my business", "investor pitch plan".

jk-0001 Skill

Calculate, understand, and improve the unit economics of a solopreneur business. Use when figuring out if the business is actually profitable per customer, when CAC or LTV numbers are needed, when evaluating whether a pricing or acquisition strategy is sustainable, or when making data-driven decisions about marketing spend and pricing. Covers CAC, LTV, payback period, contribution margin, and the feedback loops between them. Trigger on "unit economics", "CAC", "customer acquisition cost", "LTV", "lifetime value", "payback period", "is my business profitable", "contribution margin", "am I making money per customer", "should I spend more on marketing".

jk-0001 Skill

Select and refine a profitable, focused niche for a solopreneur business. Use when deciding which market segment to serve, narrowing a broad idea into a defensible position, or evaluating whether a niche is worth committing to. Covers niche generation, multi-criteria scoring, validation checks, and the Who+What+Why positioning formula. Trigger on "pick a niche", "what niche should I target", "narrow my market", "find my niche", "choose a niche", "is this niche viable", "niche down".

jk-0001 Skill

Build and execute a social media marketing strategy for a solopreneur business. Use when choosing platforms, creating a posting strategy, growing followers, increasing engagement, or driving conversions from social media. Covers platform selection, content planning, engagement tactics, organic growth strategies, and analytics. Trigger on "social media marketing", "social media strategy", "grow my social media", "LinkedIn strategy", "Twitter marketing", "Instagram for business", "social media content", "increase social engagement".

petrkindlmann Bundle

Validate that analytics and marketing tracking fire CORRECTLY: GA4/GTM dataLayer events, Meta/TikTok/LinkedIn pixels, and ad-tech tags. Covers building a tracking plan as the contract, intercepting collect-endpoint beacons and dataLayer.push in Playwright, asserting event name + params + values + timing + de-duplication, Consent Mode v2 gating, CI regression gating, and news-media events (article-view, scroll-depth, paywall). Use when: "test analytics tracking," "GA4 event test," "verify the pixel fires," "dataLayer test," "tracking plan," "Meta Pixel dedup," "scroll-depth tracking test," "gate tracking in CI." Not for: whether tracking is ALLOWED to fire under consent law (GDPR/CMP) — that is compliance-testing; this skill checks the data is CORRECT. SEO meta tags / structured data — out of scope. Related: compliance-testing, playwright-automation, api-testing, qa-project-context.

igorwarzocha Bundle

Handle PowerPoint (.pptx) creation, design, and analysis. Use for pitch decks, status updates, and visual storytelling. Use proactively when precise layout positioning and design principles are needed. Examples: - user: "Create a 10-slide deck for the board meeting" -> use design principles + html2pptx - user: "Convert this report into a presentation" -> extract text and map to template - user: "Audit this deck for layout issues" -> generate thumbnail grid for inspection

waybarrios Skill

Operational rubric that turns "don't make AI slop" into observable properties, severity levels, evidence requirements, and repair actions for interface design. Use as the reference rubric when building or reviewing marketing sites, product interfaces, dashboards, portfolios, or e-commerce pages, especially alongside frontend-design.

twilio Bundle

Planning skill that helps the developer pick the right Twilio messaging channel — SMS, MMS, RCS, or WhatsApp — for a given use case. Qualifies intent across content type, geography, use case (marketing / notifications / OTP / support), cost model, and brand presence. Use when the developer asks "which channel should I use", "SMS vs RCS vs WhatsApp", mentions a country or region, asks about branded messaging, rich content, or fallback — and proactively when the developer says "send SMS" or "text" but the use case (rich content, international reach, branded experience, marketing campaign, transactional notification) would benefit from a different or multi-channel approach. Also invoke alongside twilio-marketing-promotions-advisor or twilio-notifications-alerts-advisor whenever the developer has not yet confirmed a specific channel.

twilio Bundle

Planning skill for marketing and promotional messaging. Use when a developer is figuring out how to set up or architect a marketing campaign on Twilio — channel selection, compliance readiness, audience size, geography, and delivery tracking. Handles open-ended requests like "how do I set up a WhatsApp marketing campaign" or "what's the best way to run promotional SMS." Skip this skill when the developer already knows what they want and is asking for API specs or implementation details.

vudovn Bundle

Anti-slop frontend design for web UI — landing pages, portfolios, marketing/product sites, and redesigns. Reads the brief, infers the right direction, and ships interfaces that don't look templated. Real design systems when applicable, audit-first on redesigns, strict pre-flight check. NOT for mobile apps.

vudovn Bundle

SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.

refly-ai Bundle

Integrate with HubSpot for CRM management. Use when you need to: (1) manage contacts and deals, (2) track sales pipelines, or (3) automate marketing and CRM workflows.

ulpi-io Bundle

Prepare and run a product launch on X (formerly Twitter) end to end — the external link goes in a REPLY, not the main tweet, so reach isn't penalized. Grounds in the real product, then writes a paste-ready package to `.ulpi/launch/x/`: `POST.md` (the launch **thread** — a scroll-stopping hook tweet, the thread body, native media, and the product link in a reply), `PLAN.md` (timing, the **golden-hour** engagement runbook, cross-promotion, and the post-launch plan), and `CHECKLIST.md` (a blocking pre-flight gate). The X runner of the launch-* family: it owns X mechanics, format rules, and the gate, and composes the shared `launch-copy` (thread copy), `launch-outreach` (team amplification, mode `x`), and `launch-analytics` (UTM + conversion tracking), degrading to built-in fallbacks if a companion isn't installed. Reads the shared `.ulpi/launch/positioning.md`. Engagement asks to your own audience are fine (no vote-ring rules), but it avoids what X penalizes — a link in the main tweet, engagement-bait, and bough

ulpi-io Skill

Run a full on-page technical SEO audit from a LIVE render — real rendered signals, not source guesses — extracting meta tags, heading hierarchy, structured data, navigation timing, link structure, and multi-viewport mobile rendering via the `browse` CLI (meta/headings/schema/perf/ links/responsive plus targeted JS checks), then rating each area PASS/WARNING/FAIL with prioritized fixes. The agent interprets the raw signals browse extracts; no scores are invented. Use to audit a page's technical/on-page SEO health.

ulpi-io Bundle

Draft the copy a launch needs, in multiple angles, all bound to the REAL product — never generic placeholders. Produces taglines/headlines, one-liners, short and long descriptions, and the launch post / first comment in feature-led, benefit-led, comparison, and audience-led versions with one recommended each. Reads and reuses `.ulpi/launch/positioning.md` (the platform-agnostic product brief) so the product is described once and reused everywhere; grounds via the `browse` skill + repo when it's absent. Honors the caller's **asset profile** — hard character limits, voice, and compliance rules — to the letter. Shared copy block of the launch-* family, feeding the per-platform runners' posts (`launch-product-hunt` listing, `launch-hacker-news` Show HN, `launch-x` / `launch-linkedin` threads) or run standalone; writes to `.ulpi/launch/<channel>/copy.md` or hands drafts back. Use when a launch needs on-brand, within-limit copy grounded in one real product.

ulpi-io Bundle

Prepare and run a product/company launch on LinkedIn end to end — the launch link goes in the FIRST COMMENT, not the post body, and you never edit the post right after publishing. Grounds in the real product, then writes a paste-ready package to `.ulpi/launch/linkedin/`: `POST.md` (the launch **post** — a strong hook in the first ~2 lines before the "…see more" cut, a skimmable body, the reach-earning format, hashtags, and the product link as the **first comment**), `PLAN.md` (timing, the **golden-hour** engagement runbook, team amplification, and the post-launch plan), and `CHECKLIST.md` (a blocking pre-flight gate). The LinkedIn runner of the launch-* family: it owns LinkedIn mechanics, format rules, and the gate, and composes the shared `launch-copy` (post copy), `launch-outreach` (team amplification, mode `linkedin`), and `launch-analytics` (UTM + conversion tracking), degrading to built-in fallbacks if a companion isn't installed. Reads the shared `.ulpi/launch/positioning.md`. Engagement asks to your ne

ulpi-io Bundle

Build and notify a launch's supporter audience with paste-ready, platform-COMPLIANT outreach — the messages you send to PEOPLE, never the on-listing copy. Recruits an audience before launch, segments it (team · friends · users/waitlist · communities · public followers), and notifies it in timed waves on the day. Drafts the teaser DMs, waitlist and launch-day emails, community heads-ups, 1:1 DMs, and X/LinkedIn amplification posts, and writes them to `.ulpi/launch/<channel>/OUTREACH.md`. Parameterized by a per-platform COMPLIANCE MODE the caller passes (Product Hunt: supporter waves allowed, ask for feedback not upvotes; Hacker News: NO vote mobilization at all); grounds every message in `.ulpi/launch/positioning.md` and NEVER solicits/incentivizes votes or mass-spams. Shared audience block of the launch-* family, invoked by the per-platform runners (`launch-product-hunt`, `launch-hacker-news`, `launch-x`, `launch-linkedin`) or run standalone. Use when a launch needs who-to-tell and what-to-say, compliant to e