Marketing & Growth

xjli360 Bundle

Plan and diagnose evidence-based Amazon full-funnel growth across awareness, consideration, conversion, and loyalty without collapsing brand media, retail readiness, and performance ads into one metric. Use for 全流域营销, 全漏斗营销, 品牌出海, media mix, non-linear customer journey, CTV/online video/social/search coordination, new-to-brand, high-ticket decision journeys, brand-plus-performance measurement, or turning the authorized 2025 Ipsos/Amazon study into an account-specific plan. Default to read-only analysis and a test plan; current availability, policy, and live media changes require verification and explicit approval.

xjli360 Bundle

Build an Amazon growth strategy that treats tax, product safety, account, IP, and logistics compliance as non-negotiable constraints, then compares niches, price bands, operating models, and marketplaces using weighted economics. Use when the user asks how to find opportunities as compliance costs rise or whether to shift product, model, or marketplace. Reject evasion and infringement strategies.

xjli360 Bundle

Localize Amazon listings, search terms, advertising copy, images, and video for a target marketplace by combining verified product facts, native-language search evidence, cultural context, policy, and controlled tests. Use for 亚马逊本土化营销, listing翻译, 广告翻译, 多语言关键词, 日德法意西文案, creative translation, keyword localization, 非美国站拓词, culture-to-conversion, or converting the authorized localization course into an approval-ready localization brief. Do not treat literal translation, AI output, or historical tool claims as publishable content; verify current marketplace rules and require native/fact/policy review before release.

xjli360 Bundle

Research and plan Amazon fashion-category growth across the US, Europe, and Japan using trend validation, marketplace-specific selection, brand/store/content tools, promotion economics, inventory routing, and return-reduction gates. Use for 时尚品类选品, 美欧日服饰趋势, fashion opportunity scan, 女装男装童装鞋靴箱包珠宝, 品牌旗舰店与帖子, 促销组合, AWD/FBA库存, 尺码退货, or converting the authorized 2025 fashion guide into a current evidence plan. Route lifecycle campaign execution to the apparel-ads Skills; treat all 2025 trends, product lists, tools, and case figures as snapshots until currently verified.

xjli360 Bundle

Diagnose Amazon ad conversion that declines, stays weak, or fluctuates by separating placement expansion, price-value fit, query relevance, product-page differentiation, and market events. Use for 广告转化越来越差、一直不出单、转化忽高忽低、点击增加但订单不增. Do not use to make live campaign changes without approval.

xjli360 Bundle

Review an Amazon Marketing Cloud SQL query for business-question fit, event grain, joins, deduplication, attribution windows, privacy thresholds, QA totals, and interpretation. Use before trusting or activating AMC output.

chuyentn Skill

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chuyentn Bundle

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chuyentn Skill

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chuyentn Skill

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chuyentn Skill

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chuyentn Skill

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chuyentn Skill

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chuyentn Skill

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chuyentn Skill

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chuyentn Skill

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contextgo Skill

Expand an existing campaign deliverable into a structured variant set across size, locale, audience, stage, channel, and theme axes.

contextgo Skill

Normalize raw brand and campaign inputs into a stable brand context object before any creative is generated.

arogyareddy Bundle

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

legendtkl Skill

Tools and techniques for detrending time series data in macroeconomic analysis. Use when working with economic time series that need to be decomposed into trend and cyclical components. Covers HP filter, log transformations for growth series, and correlation analysis of business cycles.

ericrisco Bundle

Use when building a content-driven or marketing site with Astro 6: static-first pages, islands and partial hydration, content collections, server islands, per-route on-demand rendering, deploy adapters, and Astro 5→6 migration. NOT app-router React with server actions and heavy client interactivity (that is `nextjs`).

ericrisco Bundle

Use when designing or refreshing a web UI or landing page — visual concept, type/color/spacing/motion tokens, composition, rescuing a UI that reads AI-generic, or a graded design review. Brand-grounded and research-first; ships Tailwind v4 + Next.js 15 under WCAG 2.2 AA and Core Web Vitals budgets. NOT the words on the page (that is `marketing`), NOT the App Router build (that is `nextjs`).

ericrisco Bundle

Use when writing or refactoring Elixir/OTP on the BEAM — GenServers, supervision trees and restart strategies, pattern matching, mix projects and releases — or when processes misbehave (restart loops, mailbox growth, call timeouts). NOT a Phoenix web app, LiveView, Ecto or channels (that is `phoenix`).

ericrisco Bundle

Use when building, reviewing, testing, securing, or optimizing a Next.js App Router app: Server vs Client boundaries, `use server` actions, route handlers, the v15 vs v16 `use cache` caching model, metadata/SEO, auth, and Core Web Vitals. NOT framework-agnostic React or a Vite SPA (that is `react`), and NOT visual/UI design (that is `design`).

ericrisco Bundle

Use when planning, recording, editing or publishing one podcast episode end to end — the run-of-show and guest brief, recording settings, the loudness master, the Podcasting 2.0 sidecars for chapters and transcripts, the RSS item, and timestamped SEO show notes. Covers audio that is quiet on one platform and loud on another, feeds rejected for bad artwork, and chapters that will not appear in the app. NOT clipping the episode into social posts (that is `social-publisher`), NOT cutting the vertical short (that is `video-shorts`).

ericrisco Bundle

Use when one existing page needs to rank in Google AND get cited by AI answer engines — auditing a URL for on-page SEO, structured-data JSON-LD, GEO citation levers, Core Web Vitals, crawlability, and AI-bot access in robots.txt. NOT writing the article body (that is `article-writing`), NOT keyword research or content strategy (that is `content-engine`).

ericrisco Bundle

Always-on. Use whenever the current user turn would clearly benefit from an rsc skill that is not yet installed — detect the gap during normal agent use, name the skill, and (with a one-word confirm) install it via `npx @ericrisco/rsc add <id>`. Triggers on capability intent in any language: building technology, creating content/assets, automating workflows, analyzing data, connecting tools, shipping/deploying, security, business ops, marketing, education, research, or company/documentation harness work.

ericrisco Bundle

Use when building or running a persistent two-way community space — Discord, Telegram, Circle: platform choice, structure, onboarding, native→bot→human moderation, rituals, growth loops, health metrics. NOT churn of paying product customers (that is `retention`), NOT broadcast email (that is `newsletter`), NOT one live event (that is `webinar`).

ericrisco Bundle

Use when the words span a marketing surface — value proposition, section copy, microcopy, launch and email sequences, channel adaptation, SEO-aware structure — grounded in the brand study, which it stops and builds if missing. NOT one conversion page (that is `landing-copy`), NOT tone rules (that is `brand-voice`), NOT pixels (that is `design`).

ericrisco Bundle

Use when writing a press release or assembling a media kit a journalist can lift from — launches, funding, exec hires, partnerships, milestones, awards, or an online newsroom. Symptoms include a release that reads like an ad, a buried lede, no quotable line, or a missing dateline, boilerplate or asset. NOT finding the reporter list (that is `lead-gen`), NOT the multi-touch pitch cadence (that is `cold-outreach`), NOT the brand tone-of-voice spec (that is `brand-voice`), NOT the owned launch campaign (that is `marketing`).

ericrisco Bundle

Use when a design has won and its look must survive: codify it into a permanent style skill with measured ratios, bans and tests that can fail, then build new pieces in that exact look. Fires on 'turn this into a skill', 'keep the same style', 'my output drifted'. NOT finding the winner (that is `design-loop`), NOT the words (that is `marketing`).

ericrisco Bundle

Use when running an email newsletter as a recurring publication — subject + preview pair, issues that turn opens into clicks, the welcome sequence, cadence and engagement tiering, growth loops, and a post-Apple-MPP click scorecard. NOT one-off launch or nurture sends (that is `marketing`), NOT SPF/DKIM/DMARC (that is `email-deliverability`).

ericrisco Bundle

Use when defining how a brand SOUNDS as a reusable system: adjectives turned into linguistic rules, four tone dimensions as ratios, a use/avoid word bank, an AI voice-DNA block — so content stops sounding like five different writers. NOT the finished copy written against it (that is `landing-copy` / `marketing`), NOT the brand's look (`brand-identity`).

ericrisco Bundle

Use when building, theming, or exporting a presentation deck — pitch, sales, keynote, board/QBR, leave-behind one-pager — from slide structure to a token-based theme to PDF or editable PPTX (Marp, Slidev, python-pptx). NOT the words (that is `marketing`), NOT the visual tokens (that is `design`), NOT the investor story arc (that is `pitch-deck`).

ericrisco Bundle

Use when a content operation needs a SYSTEM: a dated editorial calendar built top-down from pillars, plus the stage gates, briefs, WIP limits and 1:10 atomization plan that move each slot to publish-ready. NOT writing the pieces (that is `article-writing`), NOT publishing them (that is `social-publisher`), NOT keyword research (that is `seo-geo`).

ericrisco Bundle

Use when writing one long-form article end to end — answer-first lede, question-shaped headings, plus its on-page surface (title, meta, slug, FAQ, Article/FAQPage JSON-LD) — or fixing a draft that buries the answer or reads AI-padded. NOT keyword research or topic selection (that is `seo-geo`), NOT the editorial calendar (that is `content-engine`).