Marketing & Growth

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SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles. Use when this capability is needed.

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Optimize programmatic SEO pages for visibility and citation in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search. Use when optimizing for LLM citation, implementing llms.txt, configuring AI crawler access, structuring content for AI extraction, or when the user asks about generative engine optimization (GEO), AI search visibility, or getting cited by AI. Use when this capability is needed.

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Email marketing integration covers connecting your application with email Use when this capability is needed.

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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro. Use when this capability is needed.

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Search Engine Optimization specialist for content strategy, technical SEO, keyword research, and ranking improvements. Use when optimizing website content, improving search rankings, conducting keyword analysis, or implementing SEO best practices. Expert in on-page SEO, meta tags, schema markup, and Core Web Vitals. Use when this capability is needed.

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Growth, SEO, and Copywriting specialist. Use this to optimize for Revenue (Cuan). Use when this capability is needed.

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Use when designing dashboards, reports, and narratives for GTM stakeholders.

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Creates SEO-optimized articles, blog posts, and web content. Use for organic content marketing and search visibility.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category. Use when this capability is needed.

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Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing. Use when this capability is needed.

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Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy. Use when this capability is needed.

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When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro. Use when this capability is needed.

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Craft-first interface design for dashboards, admin panels, SaaS apps, tools, settings pages, data interfaces, and interactive products. Use when designing, building, reviewing, auditing, or refining product UI where visual craft, layout hierarchy, tokens, states, visual direction, or design-system consistency matter. Not for marketing pages, landing pages, campaigns, or brand-only work. Use when this capability is needed.

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SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles. Use when this capability is needed.

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Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities. Use when this capability is needed.

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Translate text between languages with cultural adaptation, terminology consistency, and support for multiple document types including technical docs, marketing copy, and UI strings. Use when this capability is needed.

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Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy. Use when this capability is needed.

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When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,'... Use when this capability is needed.

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Use this skill when the user needs to create email sequences, design onboarding drips, write welcome emails, set up behavioral triggers, improve email engagement, or set up professional branded email. Also use when the user mentions 'drip campaign,' 'welcome email,' 'trial expiry email,' 'email automation,' 'lifecycle emails,' 'branded email,' 'business email,' 'email forwarding,' 'DMARC,' 'SPF,' 'DKIM,' 'hello@ email,' or 'professional email.' Covers branded email setup, email security, lifecycle email programs, subject line formulas, and drip campaign design.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference. Use when this capability is needed.

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When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting. Use when this capability is needed.

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When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes. Use when this capability is needed.

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Systematic code review for correctness, security, and growth — not just style enforcement Use when this capability is needed.

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Build and maintain the shared product marketing context used by other marketing skills. Use when setting positioning, ICP, messaging pillars, voice rules, proof points, or when other marketing tasks need foundational context. Produce file-first outputs under scripts/marketing/<slug>/ and update scripts/marketing/_shared/product-marketing-context.md. Use when this capability is needed.

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Wanneer de gebruiker content wil optimaliseren voor AI-zoekmachines, geciteerd wil worden door LLM's, of wil verschijnen in AI-gegenereerde antwoorden. Ook bij 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimaliseren voor ChatGPT,' 'optimaliseren voor Perplexity,' 'AI-citaties,' 'AI visibility,' 'AI-zichtbaarheid,' 'zero-click search,' 'AI-zoekoptimalisatie.' Dekt contentoptimalisatie voor AI answer engines, monitoring van AI-zichtbaarheid, en geciteerd worden als bron. Voor traditionele technische en on-page SEO audits, zie seo-audit. Voor structured data implementatie, zie seo-marketing. Use when this capability is needed.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference. Use when this capability is needed.

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Manages Ahrefs API usage in Python using `ahrefs-python` library. Use when working with SEO / marketing related tasks or with data including backlinks, keywords, domain ratings, organic traffic, site audits, rank tracking, and brand monitoring. Covers `ahrefs-python` usage including AhrefsClient / AsyncAhrefsClient, typed request/response models, error handling, and all API sections.

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Diagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketing disciplines. Use when this capability is needed.

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Diagnose and audit SEO issues affecting crawlability, indexation, rankings, and organic performance. Use when this capability is needed.

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Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. Use when this capability is needed.

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Romanian SEO optimization for Piata-AI.ro marketplace listings to maximize visibility on Google Romania. Use when this capability is needed.

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Product analytics and growth expert. Use when designing event tracking, defining metrics, running A/B tests, or analyzing retention. Covers AARRR framework, funnel analysis, cohort analysis, and experimentation. Use when this capability is needed.

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AI/Fintech and ERP content creation specialist for the Middle East and GCC region. Use when creating blog posts, landing pages, case studies, whitepapers, email campaigns, social media content, or marketing copy for Enterprise Financial Planning (EFP), ERP, AI-powered financial solutions, e-invoicing, or fintech products targeting GCC markets (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman). Covers content strategy, localized messaging, regulatory context, and industry-specific terminology. Use when this capability is needed.

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When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro. Use when this capability is needed.

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PyMC-Marketing coding conventions, preferred implementations, and style guidelines. Use when this capability is needed.

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Defines and maintains consistent brand communication across all marketing materials. This skill should be used when creating new marketing content, auditing existing materials for voice consistency, onboarding team members to brand guidelines, or when content sounds generic or "off-brand. Use when this capability is needed.