Marketing & Growth

tomevault-io Bundle

Create upsell, cross-sell, and renewal playbooks for existing customers — identify expansion signals, build business cases, and run expansion conversations. Use this skill whenever a CS or sales team wants to grow existing accounts, identify upsell opportunities, prepare for renewal conversations, build expansion strategies, or says "how do I upsell [customer]", "renewal strategy", "cross-sell opportunity", "expand this account", or "net revenue retention". Also trigger when someone mentions land-and-expand, account expansion, customer growth, or NRR. Use when this capability is needed.

tomevault-io Bundle

Create enablement materials for channel partners, co-sell partners, and technology partners — partner playbooks, co-sell guides, joint value propositions, and partner onboarding kits. Use this skill when building partner sales materials, co-selling strategies, channel partner programs, joint go-to-market motions, or when someone says "enable our partners", "partner playbook", "co-sell guide", "channel partner kit", or "help partners sell our product". Also trigger when someone mentions partner ecosystem, alliance management, channel strategy, or co-marketing. Use when this capability is needed.

tomevault-io Bundle

Analyze competitors and create competitive landscape documentation. Use when the user asks to analyze competitors, create competitive analysis, compare features with competitors, track competitive landscape, or understand competitive positioning. Use when this capability is needed.

tomevault-io Bundle

High-rigor interview coaching skill for job seekers. Use when someone wants structured prep, transcript analysis, practice drills, storybank management, or performance tracking. Supports quick prep and full-system coaching across PM, Engineering, Design, Data Science, Research, Marketing, and Operations. Use when this capability is needed.

tomevault-io Bundle

Deep market analysis for iOS/macOS apps including market sizing (TAM/SAM/SOM), growth trends, market maturity, entry barriers, distribution channels, and revenue potential. Use when user asks for market research, market size, market opportunity, growth potential, TAM/SAM/SOM, or market trends. Use when this capability is needed.

tomevault-io Bundle

Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. Use when this capability is needed.

tomevault-io Bundle

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy. Use when this capability is needed.

tomevault-io Bundle

App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes. Use when this capability is needed.

tomevault-io Bundle

Comprehensive web quality audit covering performance, accessibility, SEO, and best practices. Use when asked to "audit my site", "review web quality", "run lighthouse audit", "check page quality", or "optimize my website". Use when this capability is needed.

tomevault-io Bundle

When the user needs content strategy, blog posts, articles, or copywriting. Also use when 'content,' 'blog,' 'artikel,' 'thought leadership,' 'copywriting,' 'content strategie,' 'editorial calendar,' 'white paper,' 'storytelling,' 'case study,' 'content pillars,' 'SEO content,' 'content audit,' 'content ideation,' 'topic clusters,' 'content planning,' 'what should I write about.' For SEO-specific optimization, see seo-marketing. For social media content, see social-media. Use when this capability is needed.

tomevault-io Bundle

Wanneer de gebruiker de paginastructuur, navigatie, URL-opbouw of interne linking van een website wil plannen, mappen of herstructureren. Ook bij 'sitemap,' 'sitestructuur,' 'paginahierarchie,' 'informatiearchitectuur,' 'IA,' 'navigatieontwerp,' 'URL-structuur,' 'breadcrumbs,' 'interne linkstrategie,' 'website planning,' 'site architecture,' 'page hierarchy,' 'navigation design,' 'internal linking.' NIET voor XML-sitemaps (dat is technische SEO, zie seo-marketing). Voor structured data, zie schema-markup. Use when this capability is needed.

tomevault-io Bundle

SEO first principles for PolicyEngine web applications - meta tags, crawlability, performance, and dual-mode (standalone + iframe) considerations Use when this capability is needed.

tomevault-io Bundle

Melodic Software brand identity guidelines. Use when styling projects, creating marketing materials, building UI components, or ensuring brand consistency. Covers colors (#1E90FF melodic blue primary), typography (Inter font family), logo usage, brand voice ("Building software that sings"), and component patterns. Use when this capability is needed.

tomevault-io Bundle

Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. Use when this capability is needed.

tomevault-io Bundle

Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content.

tomevault-io Bundle

Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. Use when this capability is needed.

tomevault-io Bundle

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference. Use when this capability is needed.

tomevault-io Bundle

Optimize title tags, meta descriptions, Open Graph, Twitter cards for maximum CTR with A/B variations. 标题优化/元描述/CTR Use when this capability is needed.

tomevault-io Bundle

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing. Use when this capability is needed.

tomevault-io Bundle

Expert Baidu search optimization specialist focused on Chinese search engine ranking, Baidu ecosystem integration, ICP compliance, Chinese keyword research, and mobile-first indexing for the China market. Use when Codex should adopt the Baidu SEO Specialist role, workflow, domain heuristics, or review checklist from the bundled source agent. Use when this capability is needed.

tomevault-io Bundle

Use when building App Store or Google Play screenshot pages, generating exportable marketing screenshots for iOS and/or Android apps, or scaffolding a screenshot editor with Next.js. Triggers on app store, play store, screenshots, marketing assets, html-to-image, phone mockup, android screenshots, feature graphic.

tomevault-io Bundle

Deep competitive analysis for iOS/macOS apps including feature comparison, pricing analysis, strengths/weaknesses, market positioning, and differentiation opportunities. Use when user asks for competitive analysis, competitor research, feature comparison, market positioning, or wants to understand competition in detail. Use when this capability is needed.

tomevault-io Bundle

Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system. Use when this capability is needed.

tomevault-io Bundle

Optimize content for AI citations in ChatGPT, Perplexity, AI Overviews, Gemini, Claude. AI引用优化/GEO优化/AI搜索 Use when this capability is needed.

tomevault-io Bundle

When the user wants to compare domains or URLs against competitors across SEO footprint, share of voice, keyword/content gap, head-to-head pages, off-page link gap (via backlink-analysis), and brand positioning. Orchestrates evidence from serp-extract, keyword-research, backlink-analysis, and topic-cluster without duplicating their work. Use when this capability is needed.

tomevault-io Bundle

Write copy following Sentry brand guidelines. Use when writing UI text, error messages, empty states, onboarding flows, 404 pages, documentation, marketing copy, or any user-facing content. Covers both Plain Speech (default) and Sentry Voice tones. Use when this capability is needed.

tomevault-io Bundle

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Use when this capability is needed.

tomevault-io Bundle

Design pricing, packaging, and monetization strategies based on value, customer willingness to pay, and growth objectives. Use when this capability is needed.

tomevault-io Bundle

Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data. Use when this capability is needed.

tomevault-io Bundle

Core principles of SEO including E-E-A-T, Core Web Vitals, technical foundations, content quality, and how modern search engines evaluate pages. Use when this capability is needed.

tomevault-io Bundle

This skill should be used when the user asks to "write a README", "create API documentation", "draft release notes", "write a tutorial", "structure documentation", or "review docs for clarity". Automatically activates when working with .md files in docs/ directories, README files, or when discussing documentation structure, style guides, or content organization. Not for creative/marketing writing, academic papers, code comments/docstrings, or internal chat. Use when this capability is needed.

tomevault-io Bundle

Proactively monitors file sizes and suggests refactoring BEFORE editing. Auto-invoked when files exceed size thresholds (150/200/300 lines) or complexity patterns detected. Works across JavaScript/TypeScript, Python, and general codebases. Prevents accidental complexity growth. Use when this capability is needed.

tomevault-io Bundle

Refresh outdated posts with current stats, new sections, freshness signals to restore rankings. 内容更新/排名恢复 Use when this capability is needed.

tomevault-io Bundle

Persist SEO/GEO campaign context across Claude sessions with automatic hot-list, active work, and archive tiers. 项目记忆/跨会话 Use when this capability is needed.

tomevault-io Bundle

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement. Use when this capability is needed.

tomevault-io Bundle

Generates high-converting Next.js/React landing pages with Tailwind CSS. Uses PAS, AIDA, and BAB frameworks for optimized copy/components (Heroes, Features, Pricing). Focuses on Core Web Vitals/SEO.