Marketing & Growth

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Deep technical SEO knowledge module covering Core Web Vitals, crawlability, indexation, site architecture, JavaScript SEO, redirects, structured data, hreflang, and migrations — producing audit reports, redirect maps, robots.txt and JSON-LD specs, and migration checklists. Triggers on "/digital-marketing-pro:technical-seo", "my LCP is failing", "plan a site migration", "fix redirect chains", "write schema markup for my pages", "crawl budget problems". Reads the brand profile plus its own reference files (core-web-vitals, crawlability, site-architecture, indexation, international-seo) and backs the /digital-marketing-pro:tech-seo-audit command.

hashgraph-online-awesome-codex-plugins Skill

Extract every verifiable claim in marketing copy — statistics, rankings, awards, citations, performance and time-bound assertions — and check each against a user-supplied evidence JSON, classifying it verified, partially verified, unverified, or contradicted, with corrected-text and hedged-language suggestions. Without an evidence file it runs extraction-only and generates a template to fill in. Triggers on "/digital-marketing-pro:verify-claims", "fact-check this case study", "can we back up these numbers", "is this statistic real", "check our award claims before the press release". Runs claim-verifier.py and applies brand compliance rules for regulated industries; the claim-integrity deep-dive alongside /digital-marketing-pro:eval-content.

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Track advertising spend pacing in real time across connected ad platforms (Google Ads, Meta, LinkedIn, TikTok) — produces a budget dashboard with daily burn rates, end-of-period projections, overspend/underspend alerts, and dollar-specific reallocation recommendations backed by CPA/ROAS context. Monitors and recommends only; it never edits platform budgets. Triggers on "/digital-marketing-pro:budget-tracker", "are we overspending this month", "how is our ad budget pacing", "track spend across platforms", "will we blow through the budget cap". Reads budget targets from the brand profile, runs scripts/ad-budget-pacer.py, and saves snapshots for trend history; pairs with /digital-marketing-pro:budget-optimizer.

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Draft marketing content in brand voice — blog posts, ad copy, email sequences, social posts, landing pages, and brand-voice guides — through a gated pipeline (research, outline, draft, fact-check, humanize, voice check, SEO checklist) with numbered working files and a five-gate quality scorecard before copy is publish-ready. Triggers on "/digital-marketing-pro:content-engine", "write a blog post about X", "draft ad copy for this campaign", "create an email sequence", "landing page copy for our product". Takes /digital-marketing-pro:content-brief as preferred upstream; hands off to /digital-marketing-pro:publish-blog, /digital-marketing-pro:content-repurpose, and /digital-marketing-pro:check. Reads the brand profile, guidelines, platform specs, and compliance rules.

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Load and manage the shared marketing context other skills build on — the active brand profile (voice, audiences, competitors, goals), industry benchmark profiles, geographic and industry compliance rules, platform specs, and scoring rubrics — plus brand switching and campaign-data persistence under ~/.claude-marketing/. Triggers on "/digital-marketing-pro:context-engine", "switch to brand X", "what are the benchmarks for my industry", "which compliance rules apply to us", "load my brand context". Pairs with /digital-marketing-pro:brand-setup to create profiles and /digital-marketing-pro:switch-brand to change them; its reference files are read by nearly every sibling skill.

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Design a complete, ESP-ready email sequence — per-email subject line options, preview text, body copy with CTAs, send timing, segmentation and branching logic, plus a bulk-sender deliverability checklist (SPF/DKIM/DMARC, one-click unsubscribe, complaint-rate limits). Designs only; it sends nothing. Triggers on "/digital-marketing-pro:email-sequence", "build a welcome sequence", "write a cart abandonment flow", "our emails keep landing in spam", "nurture sequence for trial users". Reads the brand profile, voice, templates, and compliance rules; actual sending belongs to /digital-marketing-pro:send-email-campaign.

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Audit hreflang implementation from supplied HTML, sitemap XML, or SEO-tool exports (it does not crawl sites) — running seven checks: self-referential tags, bidirectional pairs, valid ISO 639-1/3166-1 codes, x-default, duplicates, absolute URLs, and URL consistency — producing a 0-100 score, a language coverage matrix, and corrected code snippets per issue. Triggers on "/digital-marketing-pro:hreflang-check", "audit our hreflang tags", "why is Google serving the wrong language version", "check x-default configuration", "validate our international SEO tags". Compares findings against the brand's configured languages in profile.json to flag markets with no hreflang coverage.

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Design cross-channel customer journeys as state machines — states, transitions, touchpoints, and personalization branches — then validate the design with Monte Carlo simulation via journey-engine.py before any build. Produces the journey map, touchpoint calendar, per-touchpoint content briefs, simulation results with bottleneck analysis, and a per-platform implementation checklist; it designs and simulates, it does not activate anything. Triggers on "/digital-marketing-pro:journey-design", "map the onboarding journey", "design a win-back flow across email and ads", "plan the touchpoints after signup", "build a retention journey with branching". Reads the brand profile, guidelines, and compliance rules, and flags content gaps needing new creation.

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Audit multilingual integrity across every language version of a site or content set — hreflang implementation, content parity (missing, outdated, or structurally divergent translations), translation-quality spot checks via language-router.py, regional compliance per market (GDPR, DPDPA, LGPD, PIPA, APPI, CCPA), and locale formatting — producing 0-100 scores per dimension and a severity-ranked fix list. Triggers on "/digital-marketing-pro:language-audit", "check our hreflang tags", "is the German site missing pages", "audit our translation quality", "are all language versions compliant". Reads the brand's language configuration and compliance rules; pairs with /digital-marketing-pro:language-config, which maintains the settings this audit checks against.

hashgraph-online-awesome-codex-plugins Skill

Design a Google Looker Studio marketing dashboard as an implementation-ready specification — page layouts, widgets, metrics, calculated-field formulas, filter controls, and a step-by-step setup guide — tailored to the business model (SaaS, eCommerce, B2B lead-gen, agency). Triggers on "/digital-marketing-pro:live-dashboard", "build a Looker Studio dashboard", "live view of our marketing KPIs", "dashboard for the exec team", "pull our ad data into one report". Produces a spec by default: no Looker Studio MCP ships with the plugin, so nothing is created or shared externally unless the user has independently connected their own connector and approved the Execution Summary with a typed yes. Reads the brand profile for business model, KPIs, brand colors, and connected platforms.

hashgraph-online-awesome-codex-plugins Skill

Generate a one-page Marketing Weather Report scoring current conditions green/yellow/red across five dimensions — economic climate, cultural moments, industry and competitive activity, platform changes, and regulatory updates — with an overall go/no-go signal, recommendations matched to a this-week/this-month/this-quarter horizon, and an upcoming-events calendar. Triggers on "/digital-marketing-pro:market-weather", "is now a good time to launch", "what are market conditions like this month", "any platform or regulatory changes I should know about", "marketing weather report". Scores signals recorded in the last 30 days via the macro-signal-tracker script — it reports on tracked signals, not a live web scan — applies the brand profile's industry and channel mix, and shows trend direction versus the previous report when one exists.

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Report content-quality trends over time from logged evaluations: weekly score trend charts, a content-type leaderboard, per-dimension performance breakdown, statistically flagged regression alerts, best and worst content examples, and 3-7 prioritized improvement recommendations. Triggers on "/digital-marketing-pro:quality-report", "is our content quality improving", "show quality trends for the last month", "which content types score worst", "any quality regressions lately". Pulls data via quality-tracker.py from evaluations logged by /digital-marketing-pro:eval-content — run evals first or there is nothing to report. Reads the brand profile for quality targets and eval-rubrics.md for dimension-specific improvement strategies.

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Compute campaign ROI from spend, conversion, and revenue inputs — channel-level ROI/ROAS/CPA/CPL, blended totals, five-model attribution comparison (last-touch, first-touch, linear, time-decay, position-based), LTV payback periods, industry benchmark ratings, and 2-3 modeled budget-reallocation scenarios, packaged as an executive-ready report. Triggers on "/digital-marketing-pro:roi-calculator", "what's the ROI on this campaign", "compare ROAS across channels", "is our CAC sustainable against LTV", "where should we shift budget". Runs roi-calculator.py, reads industry benchmarks for the brand's vertical, and logs results to the campaign tracker for period-over-period trend comparison.

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Save a single piece of brand knowledge — a campaign learning, guideline, competitive finding, performance insight, or approved asset — to the persistent memory layer with SHA-256 deduplication, auto-suggested tags, provenance tracking, priority, and optional expiration. Stores via a connected vector-DB MCP (e.g. Pinecone) when one exists, otherwise in the always-available local index; no memory backend is bundled by default. Triggers on "/digital-marketing-pro:save-knowledge", "remember this for next time", "save that email analysis we just did", "store this competitor intel", "keep this learning about subject lines". Pairs with /digital-marketing-pro:search-knowledge for retrieval and /digital-marketing-pro:sync-memory for bulk session syncing.

hashgraph-online-awesome-codex-plugins Bundle

Calculate share of voice against named competitors across four dimensions — organic (volume-weighted keyword visibility), paid (Google Ads auction insights), social (mention volume with sentiment weighting), and AI citations across the six canonical AI surfaces — aggregated into a weighted SOV dashboard with gap-to-leader metrics and trend deltas. Triggers on "/digital-marketing-pro:share-of-voice", "what's our share of voice", "how visible are we vs competitors", "are we winning the AI citation race", "who leads the category conversation". Reads the brand profile and competitor baselines, persists each measurement via competitor-tracker.py for momentum tracking; social listening needs a connector via /digital-marketing-pro:add-integration.

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Run a technical SEO audit of a site — crawlability, indexation, Core Web Vitals, redirects, structured data, mobile, security — and produce a severity-ranked report with specific fixes, effort estimates, and quick wins. Triggers on "/digital-marketing-pro:tech-seo-audit", "audit my site's technical SEO", "why isn't Google indexing my pages", "check Core Web Vitals", "find crawl errors on my site". Reads the brand profile and the /digital-marketing-pro:technical-seo reference files; link-profile work is out of scope — pairs with /digital-marketing-pro:seo-audit for the content and E-E-A-T side and /digital-marketing-pro:backlink-gap for competitor link gaps.

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Produce the 12-month operational Yearly Planner — the Part 8 calendar companion to the Growth Plan — with quarterly themes, 12 monthly sections (initiatives with owners, key dates, budget, KPI targets), seasonal strategy, campaign and content-pillar calendars, and channel cadence, delivered as markdown, PDF, and XLSX. Triggers on "/digital-marketing-pro:yearly-planner", "produce the yearly planner", "month-by-month execution plan", "operational calendar for the year", "quarterly themes and monthly initiatives". Requires a completed Growth Plan and Part 7 preparation docs; reads the brand profile for geography-driven seasonality and marks Part 8 complete in the engagement workflow.

hashgraph-online-awesome-codex-plugins Skill

Walk through adding a custom MCP server integration to the plugin — searches npm for an existing MCP package (or scaffolds a custom server from the plugin's guide), generates the exact .mcp.json entry, sets up environment-variable credentials, tests connectivity, and documents the tools the new server exposes. Triggers on "/digital-marketing-pro:add-integration", "connect Ahrefs to the plugin", "add a new MCP server", "integrate our internal API", "hook up Stripe data". Reads the brand profile and agency credential profiles at ~/.claude-marketing/credentials/ to map client-specific keys; custom builds follow skills/context-engine/custom-mcp-guide.md.

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Unified status dashboard for every tracked campaign across connected platforms — produces a summary table with health indicators, live spend and performance metrics, a 7-day execution history, pending approvals with age, KPI variance classification (on track / at risk / behind), flagged issues, and next scheduled actions. Reports only; it changes nothing on any platform. Triggers on "/digital-marketing-pro:campaign-status", "what campaigns are running right now", "any failed executions or stuck approvals", "status of the Q1-Launch campaign", "which campaigns are behind target". Reads the brand's campaign registry, execution log, and approval queue via campaign-tracker.py, execution-tracker.py, and approval-manager.py, plus live metrics from connected platform MCPs.

hashgraph-online-awesome-codex-plugins Skill

Build a complete case-study creation blueprint — a Challenge-Solution-Results narrative framework, 15-20 client interview questions plus 10 internal-team questions, a data-visualization plan, format specifications (PDF, web page, slide deck, video script outline, social snippets, sales one-pager), a distribution strategy, a permission/approval checklist, and a draft executive summary. Plans the case study; it does not produce the finished designed asset. Triggers on "/digital-marketing-pro:case-study-plan", "turn this client win into a case study", "what should we ask the client in the interview", "plan a success story for sales enablement", "case study formats and distribution plan". Reads the brand profile, guidelines, custom templates, and agency SOPs.

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Draft a professional agency proposal or pitch document for a prospective client — executive summary, situation analysis, scope of services with a deliverables matrix, KPI targets with baselines and stretch goals, 2-3 pricing options, team bio structure, case-study placeholders, terms outline, and next steps, written from the agency's perspective. Triggers on "/digital-marketing-pro:client-proposal", "write a proposal for this prospect", "scope of work for a 6-month retainer", "respond to this RFP", "pitch deck outline with pricing tiers". Loads the agency's own brand profile (not the client's), plus custom templates and agency SOPs; industry benchmarks inform the KPI and pricing sections.

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Segment customers into cohorts — by acquisition period, channel, first behavior, or revenue tier — and produce a color-coded retention matrix, overlaid retention curves, LTV-by-cohort comparisons with LTV:CAC where cost data exists, best/worst cohort rankings with hypothesized drivers, stabilization-point analysis, and intervention recommendations for underperformers. Analyzes and recommends; it launches nothing. Triggers on "/digital-marketing-pro:cohort-analysis", "are newer customers retaining better than older ones", "which channel produces the highest-LTV customers", "build a retention matrix", "when does our churn stabilize". Pulls customer data from connected CRM and analytics MCPs, reads the brand profile for business-model context, and saves the summary as a campaign-tracker.py insight for trend tracking.

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Assess ad creative fatigue across active campaigns — scores each creative 0-100 via creative-fatigue-predictor.py (CTR, CPM, and engagement vs baseline, frequency saturation, time running), predicts days until fatigue, and delivers refresh briefs, A/B test plans, and a priority list ranked by estimated spend waste. Triggers on "/digital-marketing-pro:creative-health", "are our ads fatiguing", "CTR is dropping on our ads", "when should we refresh creatives", "which ads are wasting spend". Needs per-creative performance data (exported or from connected ad platform MCPs). Analysis and recommendations only — it does not pause or launch ads. Reads the brand profile and visual-identity restrictions for refresh constraints.

jmagly-ai-writing-guide Skill

Enable interactive question mode

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Use for execution, debugging, verification, planning, and shipping when the user's Emulo working profile should guide the task. Do not use for design/UI/UX work, marketing or social writing, or Emulo setup/mining.

hashgraph-online-awesome-codex-plugins Skill

Use when a brief has to become a film. Turns a one line ask into a Claude Design prompt written in the animations-v3 engine's own language, plus the built piece.jsx and a contact sheet to look at before anyone renders. Covers reference roles, the kit, the storyboard gate, the motion floor, and the verification commands. Do not use for backend work, UI design, or marketing copy alone.

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Use for marketing, social, replies, product copy, launch copy, and writing in the user's voice when their Emulo writing profile should guide the task. Do not use for unrelated execution or UI/UX design alone.

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Frappe Builder website and page-building guidance for pages, blocks, components, forms, routing, CMS-style content, SEO, and web UX. Use when work touches Frappe Builder, website pages, landing pages, or content-driven experiences.

balbesamasse Skill

GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific optimization, schema markup, technical SEO, content quality (E-E-A-T), and client-ready GEO report generation. Use when user says "geo", "seo", "audit", "AI search", "AI visibility", "optimize", "citability", "llms.txt", "schema", "brand mentions", "GEO report", or any URL for analysis.

balbesamasse Skill

AI Marketing Suite — Main Orchestrator

balbesamasse Skill

Ad Creative & Copy Generation

balbesamasse Skill

SEO Content Audit

balbesamasse Skill

Copywriting Analysis & Generation

balbesamasse Skill

Marketing Audit Orchestrator

balbesamasse Skill

Brand Voice Analysis and Guidelines Generation

balbesamasse Skill

Email Sequence Generation