Marketing & Growth

gabrielmoreira Skill

Use when a release needs launch framing, sequencing, channel choices, and rollout logic across product, growth, and support.

gabrielmoreira Skill

Use when signup or onboarding conversion needs targeted analysis of friction, motivation, guardrails, and experiment opportunities.

gabrielmoreira Skill

Competitive landscape analysis: positioning, scorecards, moat assessment, market share trends. Triggers on competitive analysis, competitive landscape, competitor benchmarking, moat assessment, market share, who are the competitors.

gabrielmoreira Skill

Use when pricing, packaging, plan structure, or monetization tradeoffs need to be evaluated against positioning, conversion, and margin.

gabrielmoreira Skill

Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data.

gabrielmoreira Skill

You are an expert in compounding growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into Revenue (Cuan) engines.

gabrielmoreira Skill

Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-checker; not for net-new drafting — use content-writer. AI引用优化/GEO优化/AI搜索

gabrielmoreira Skill

Use when legacy prompts or older framework flows reference `growth-strategist` and you need the modern runtime to resolve that capability cleanly.

gabrielmoreira Skill

Create bulletproof Terms of Service and Privacy Policy documents for SaaS applications. Infers company information from codebase/marketing site, conducts comprehensive audits, drafts documents, then asks user ONLY for missing details at the end. Minimizes user interaction. Use when the user needs to draft, review, or update legal documents (ToS, Terms of Service, Privacy Policy, legal pages). Triggers on requests for legal documents, terms drafting, privacy policy creation, "cover our bases legally", liability protection, or legal compliance for software products.

gabrielmoreira Skill

Analyze competitors in a given market segment. Trigger on: competitive landscape, competitor analysis, market comparison, competitive positioning.

gabrielmoreira Bundle

Perform flux balance analysis (FBA) and flux variability analysis (FVA) on genome-scale metabolic models using COBRApy. Predict growth rates, metabolic fluxes, and optimal resource utilization. Use when predicting metabolic phenotypes or optimizing flux distributions.

gabrielmoreira Skill

When the user wants to price an AI product, choose a charge metric, design pricing tiers, or optimize margins. Also use when the user mentions 'AI pricing,' 'usage-based pricing,' 'consumption pricing,' 'outcome pricing,' 'BYOK,' 'bring your own key,' 'per-seat pricing,' 'pricing tiers,' 'AI margins,' 'cost per token,' or 'pricing model.' This skill covers pricing strategy, packaging, and margin management for AI-native products. Do NOT use for technical implementation, code review, or software architecture.

gabrielmoreira Skill

When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' or 'UGC testing.' This skill covers the UGC growth framework from creator recruitment through AI-powered scaling. Do NOT use for technical implementation, code review, or software architecture.

gabrielmoreira Skill

Use when leadership needs a board or investor deck structure assembled from product, growth, finance, and execution updates.

gabrielmoreira Skill

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

gabrielmoreira Skill

Use when auditing domain authority, trust, or citation credibility; runs a peer-relative 40-item CITE profile with evidence coverage and verified manipulation/penalty veto checks. Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use offsite-signal-analyzer. 域名权威/网站可信度

gabrielmoreira Skill

AI citation readiness audit as part of SEO, covering classic Google search and AI search surfaces together. Use whenever the user wants their content to rank or be cited in ChatGPT, Perplexity, Claude, Gemini, Copilot, You.com, Google AI Overviews, or Google AI Mode. AI citation optimization audit scoring blog posts for major answer surfaces. Evaluates passage-level citability, Q&A formatting, entity clarity, structured data, and AI crawler accessibility. Generates citation capsules and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".

gabrielmoreira Skill

When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences. Do NOT use for technical implementation, code review, or software architecture.

gabrielmoreira Skill

Use when the work needs analytics architecture, event planning, KPI design, attribution boundaries, or instrumentation review across product and growth.

gabrielmoreira Skill

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

gabrielmoreira Skill

Apply behavioral science and mental models to revenue (cuan) decisions, prioritized using a psychological leverage and feasibility scoring system.

gabrielmoreira Skill

Growth, SEO, and Copywriting specialist. Use this to optimize for Revenue (Cuan).

gabrielmoreira Skill

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator auto-loads these files for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

gabrielmoreira Skill

Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citation visibility as part of SEO. Use when user says "content brief", "blog brief", "write brief", "SEO brief", "article brief", or "content requirements".

gabrielmoreira Skill

Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".

gabrielmoreira Skill

Systematic code review for correctness, security, and growth — not just style enforcement

gabrielmoreira Skill

When the user wants to sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline. Also use when the user mentions 'social selling,' 'LinkedIn selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' or 'LinkedIn optimization.' This skill covers social selling strategy from profile optimization through DM-to-deal conversion. Do NOT use for technical implementation, code review, or software architecture.

gabrielmoreira Skill

Audit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO optimization, E-E-A-T signals, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging, vocabulary diversity). Supports export formats (markdown, JSON, table) and batch analysis with sorting. Generates prioritized recommendations (Critical/High/Medium/Low) with specific fixes. Works with any format (MDX, markdown, HTML, URL). Use when user says "analyze blog", "audit blog", "blog score", "check blog quality", "blog review", "rate this blog", "blog health check".

gabrielmoreira Skill

Rewrite and optimize existing blog posts for Google SEO (May 2026 Core Update, March 2026 core/spam context, June 2026 spam context, E-E-A-T) and AI citation visibility as one SEO discipline. Full rewrite for both Google rankings AND AI citations. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds Pixabay/Unsplash images, generates built-in SVG charts, validates Article-priority schema, performs AI content detection, adds citation capsules and information gain markers, and updates freshness signals. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog", "refresh blog post", "blog optimization".

gabrielmoreira Skill

Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling Standards. Covers strategy, flows, deliverability, copywriting, segmentation, compliance, cold email, and 19 industry playbooks.

gabrielmoreira Skill

Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and freshness signals based on content priority. Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".

gabrielmoreira Skill

Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for AI-citation SEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".

gabrielmoreira Skill

When the user wants to build data enrichment workflows, score leads against ICP, set up Clay waterfalls, or improve contact data quality. Also use when the user mentions 'enrichment,' 'data enrichment,' 'Clay,' 'waterfall enrichment,' 'ICP scoring,' 'lead scoring,' 'intent data,' 'contact verification,' 'Apollo,' 'ZoomInfo,' or 'data quality.' This skill covers lead enrichment waterfalls, ICP scoring frameworks, and contact verification systems. Do NOT use for technical implementation, code review, or software architecture.

gabrielmoreira Skill

Use this skill when users want to generate UI mockups, landing pages, wireframes, design concepts, marketing sections, or page prototypes from a prompt and need both a design image and matching HTML. Prefer this skill whenever the user asks for「設計圖 + HTML」、「UI 原型」、「Landing Page 草稿」、「prompt 生成介面」或 Google Stitch / Stitch with Google style workflows.

gabrielmoreira Skill

Assume the role of Galyarder CMO (Chief Marketing Officer). Growth champion. Lead conversion rate optimization (CRO), analytics architecture, growth engineering, and data-driven market positioning.

gabrielmoreira Skill

Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar.