Marketing & Growth

concertonotes Skill

Use when the user explicitly asks for first principles, first-principles review, Occam's razor, or when a complex decision has ambiguous goals, competing constraints, repeated fixes, fallback growth, duplicate owners, or architecture/product direction risk.

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Plug-and-play MCP for UI superpowers. Use when building, designing, redesigning, refactoring, polishing, auditing, or enhancing any web or app user interface — landing pages, marketing sites, dashboards, product UI, components, forms, or design systems. Use when an interface looks generic or "AI-made", or needs better typography, color, spacing, layout, hierarchy, motion, accessibility, or performance. For any coding agent doing frontend visual work. Not for backend logic, data pipelines, CLI tools, or non-UI code.

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Apply the Bullseye framework from Traction to brainstorm, rank, test, and focus startup traction channels. Use when choosing growth channels, overcoming channel bias, prioritizing marketing experiments, or deciding which acquisition channel deserves focused effort.

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Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".

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Use when the user is unsure which LVTD skill fits their problem, asks what skill to use, describes a cross-domain workflow, or needs help choosing between Django, Rust, SEO, B2B sales, writing, product, library, or template skills.

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Plan seed marketing for useful nonfiction books so the first 500-1000 target readers can start word of mouth. Use when choosing launch channels, planning a podcast or digital book tour, Amazon PPC, event giveaways, bulk sales, writing in public, content schedules, or email capture for a practical book.

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Plan PR-oriented traction experiments from Traction, including targeting blogs, publicity, and unconventional PR. Use when pitching bloggers or reporters, designing publicity stunts, earning launch coverage, or validating PR as a startup growth channel.

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Plan SEO and content marketing traction experiments from Traction. Use when creating organic growth tests, SEO page strategies, content calendars, blog experiments, link-building tests, or deciding whether content can become a core acquisition channel.

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Capture and inspect iOS leaks and memgraphs. Use when debugging leaked objects, retain cycles, memory growth, or before/after leak evidence.

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Design cheap, measurable traction tests from Traction for startup growth channels. Use when planning marketing experiments, middle-ring tests, A/B tests, acquisition test spreadsheets, channel validation, or growth experiment success criteria.

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Design sustainable link-building campaigns that connect business goals, linkable assets, publisher ecosystems, metrics, resources, and campaign templates. Use when planning a link-building campaign, choosing tactics, defining link-building KPIs, mapping links to business outcomes, or turning SEO authority goals into an executable campaign brief.

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Set traction goals and identify the Critical Path from Traction so teams focus only on milestones needed for growth. Use when a startup has too many priorities, needs growth goals, is debating product versus marketing work, or wants to decide what not to do.

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Optimize useful nonfiction book sales after the book is already working, including Amazon or retailer funnels, cover thumbnail clarity, store descriptions, authentic reviews, extra formats, pricing, upsells, piracy hooks, and fan engagement. Use when improving a book product page, purchase funnel, format strategy, pricing, direct sales, or post-launch growth.

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Create product-led SEO strategies that turn product value, user intent, page architecture, taxonomy, and scalable user experiences into organic growth. Use when a user asks for SEO strategy, organic growth planning, content/product SEO, programmatic SEO direction, search moat creation, or wants to avoid keyword-list SEO.

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Find product-led and blue-ocean SEO opportunities from customer demand, query behavior, competitive gaps, search result features, communities, and proprietary product strengths. Use when researching SEO opportunities, organic growth ideas, competitive SEO gaps, programmatic SEO concepts, or when keyword tools show little volume.

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Design email marketing traction tests from Traction for acquisition, engagement, retention, revenue, and referrals. Use when planning email courses, newsletter sponsorships, lifecycle sequences, retention emails, or email-driven growth experiments.

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Apply 80/20 power-curve thinking to sales, marketing, customers, offers, traffic, time, and operations. Use when finding leverage, diagnosing uneven results, prioritizing high-upside segments, or replacing average-based reasoning with Pareto and power-law analysis.

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Research and shortlist startup traction channels before running Bullseye tests. Use when comparing acquisition channels, studying how similar companies grew, finding underused distribution strategies, or preparing the outer ring for a Traction-style growth process.

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Plan existing-platform, trade show, offline event, speaking, and community-building traction experiments from Traction. Use when testing platform distribution, conferences, meetups, talks, forums, local events, or community-led startup growth.

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Map SEO personas, search intent, funnel stage, expected content format, CTA, device context, and localization needs into actionable organic search plans. Use when planning keyword research, SEO content briefs, funnel mapping, search intent analysis, persona-driven content, or when traffic is not converting.

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Plan viral marketing and engineering-as-marketing traction experiments from Traction. Use when designing referral loops, viral coefficients, engineered acquisition tools, calculators, microsites, widgets, or product-led assets that acquire customers; use make-product-viral instead for landing-page audits, shareability reviews, pricing-page polish, or social-preview optimization.

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Create 80/20-style unique selling propositions, guarantees, and result-based offers. Use when positioning an offer, strengthening a value proposition, raising prices, creating a guarantee, or making a sales promise more specific and credible.

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Use when translating a specific event, policy change, macro shock, or industry development into public-equity issuer, sector, earnings, valuation, positioning, and portfolio implications. Do not use for standalone macro strategy, rates, FX, credit, futures, or generic market commentary.

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Find hyper-responsive buyers and disqualify weak markets using 80/20 Sales and Marketing. Use when choosing a target segment, validating demand, screening prospects, finding urgent buyer problems, or deciding whether a market is worth sales and marketing effort.

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Plan, prospect, evaluate, fulfill, and measure local sponsorship campaigns that build local visibility, relationships, and links through events, nonprofits, community organizations, and local publishers. Use when finding local sponsorship link opportunities, evaluating sponsorship packages, building local links through nonprofits or events, measuring sponsorship ROI, or using local relationships for SEO.

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Planning skill that helps the developer pick the right Twilio messaging channel — SMS, MMS, RCS, or WhatsApp — for a given use case. Qualifies intent across content type, geography, use case (marketing / notifications / OTP / support), cost model, and brand presence. Use when the developer asks "which channel should I use", "SMS vs RCS vs WhatsApp", mentions a country or region, asks about branded messaging, rich content, or fallback — and proactively when the developer says "send SMS" but their use case (rich content, international reach, branded experience) would benefit from a different channel.

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Planning skill for marketing and promotional messaging. Qualifies the developer's campaign needs across channel selection, compliance, audience segmentation, and delivery tracking to recommend the right Twilio messaging architecture. Handles both "set up a promotional SMS campaign" and "build a multi-channel engagement pipeline with Segment integration."

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Use this skill when designing brand voice, marketing positioning, mascot or character design, narrative arcs in product onboarding, or any expressive surface where the design must communicate personality. Trigger when picking how a brand "feels" (rebellious, nurturing, sage-like), when designing storytelling for marketing, or when reviewing why a brand voice feels generic. Archetypes is one of the foundational principles in 'Universal Principles of Design' (Lidwell, Holden, Butler 2003), grounded in Jung's analytical psychology and widely applied in branding, storytelling, and product personality.

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Use this skill whenever the design has many features, controls, or content elements and decisions about which to prioritize matter — feature roadmaps, redesign scoping, IA decisions, dashboard design, settings page audits, marketing content prioritization, or any design with many candidates competing for attention. Trigger when the user asks "what should we focus on?", "should we add another feature?", "what can we cut?", or when reviewing a UI cluttered with rarely-used controls. The 80/20 rule (Pareto principle) is one of the foundational principles in 'Universal Principles of Design' (Lidwell, Holden, Butler 2003) and one of the most quoted across design, business, and engineering.

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Use this skill whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding tone, empty/celebration states, illustrations, mascots, avatars. Trigger when the user mentions tone, polish, brand, "feels cold/cheap/premium," personality, voice, mascot, hero, "make it more delightful," or asks how a screen should make the user feel. Framework-agnostic. Routes the model to the right aesthetics principle in this plugin.

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Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Trigger when designing the voice of microcopy, marketing pages, support tone, or any brand-facing communication. Sub-aspect of `archetypes`; read that first.

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Use this skill whenever a design has too much or too little visual content competing for attention — when a screen "feels noisy," "looks busy," "feels cluttered," "feels empty," or when the user can't find the meaningful information amid decoration. Trigger when reviewing dashboards, data tables, settings pages, marketing surfaces, or any layout under critique. Trigger when designing chart axes/legends/grids, when picking icon density, when deciding whether to add a divider/border/illustration, or when a design "passes" the requirements but doesn't feel right. Signal-to-Noise Ratio is the discipline of subtraction; this skill teaches what counts as signal vs. noise, how to audit and reduce noise, and the trade-offs of overcorrecting.

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Use this skill when the design's perceived quality affects whether users will tolerate friction, give the product a chance, or judge it as well-made — which is most consumer-facing surfaces, marketing, onboarding, first-run, and any moment where an unfamiliar user is forming a quick judgment. Trigger when designing landing pages, sign-up flows, first-time UX, app store screenshots, demo videos, sales decks, or any surface where the user's first impression matters and friction is unavoidable. Also trigger when defending why "polish" matters on a working product, or when the user asks "should we ship the spartan version or invest in design?"

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Use this skill whenever a design has *more* available than the user needs to see at this moment — settings panels with advanced options, forms with optional fields, dashboards with drill-down detail, navigation with deep IA, dialogs with "More options" affordances, marketing pages with FAQ accordions. Trigger when designing or fixing surfaces that feel "overwhelming," when stakeholders argue about whether to expose every option up front, when novice and expert users have different tolerance for the same surface, or when reviewing a UI cluttered with rarely-used controls. Progressive disclosure is one of the foundational principles in 'Universal Principles of Design' (Lidwell, Holden, Butler 2003), originally formalized through the Xerox Star user-interface work in the 1970s.

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Apply expectation priming — deliberately shaping the prior context (brand, marketing, price, social proof, recommendations) that users bring to a product before they ever touch it. Use when planning a launch, choosing positioning copy, deciding pricing tier, designing the marketing surface, or framing a feature for first encounter. Pre-encounter priming is often more powerful than in-product polish, because it sets the lens through which the in-product experience will be interpreted. The skill is calibrating priming honestly enough to outlast the first session.

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Use this skill when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs. Trigger when picking how to frame a customer story, when writing a launch campaign, or when the user mentions "this campaign feels flat" or "we need a better narrative." Sub-aspect of `archetypes`; read that first.