Marketing & Growth

serejaris Bundle

通过 12 步结构化工作流生成搜索引擎优化内容，产出一篇包含完整草稿、备选标题、Meta描述、FAQ结构化内容及CORE-EEAT自评清单的SEO文章。当用户提出“写一篇SEO文章”、“帮我写博客”、“创建针对某关键词的内容”、“撰写产品描述”、“写落地页文案”或“SEO文案写作”等请求时触发。

yogsoth-ai Skill

Deep Insight Engine with 5 campaigns (gap-analysis, insight, boundary-analysis, sensitivity-analysis, problem-reformulation). Use this skill whenever a user needs to deeply analyze research gaps, understand root causes, probe method boundaries, assess assumption sensitivity, or reformulate research problems. Pre-condition: north-star-crystallization complete + knowledge-acquisition campaign has produced initial findings.

the-utopia-studio Bundle

Constructs a structured narrative linking a company's qualitative business story to quantitative valuation drivers (revenue growth, target margin, reinvestment efficiency, cost of capital, failure risk). Classifies the company within a 6-stage corporate life cycle and sizes the total addressable market. Use when starting a company analysis, building a valuation narrative, assessing competitive position, sizing TAM, or when user mentions business narrative, story to numbers, life cycle stage, or company analysis.

the-utopia-studio Bundle

Synthesizes intrinsic (DCF) and relative (multiples) valuation outputs into a final value estimate and investment recommendation. Reconciles divergent valuations, reverse-engineers what the market is pricing in (implied growth, implied ROIC), computes margin of safety, and produces a buy/sell/hold recommendation with catalysts. Use when combining multiple valuation approaches, making investment recommendations, reconciling DCF with multiples, or when user mentions reconcile valuations, investment recommendation, margin of safety, implied growth rate, or what is the market pricing in.

the-utopia-studio Skill

Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.

the-utopia-studio Bundle

Numeric go/no-go gate that scores ONE product problem 1-5 on eight evidence-backed dimensions (frequency, budgeted pain, severity, data exhaust, structural persistence, buyer clarity, wedge sharpness, founder asymmetry), sums to /40, and returns pass (>=32) / redesign (28-31) / kill (<28). Fires on "should I build this", "score this problem", "go or no-go", "is this problem good enough", "rate this problem". Output is a filled 8-row scorecard with a money-or-behaviour citation on every row. NOT for broad risk mapping across GTM/strategy/team (use identify-assumptions-new), NOT the five qualitative whole-idea questions (so-what-stress-test), NOT the per-unit size ratio (physics-floor-gap), NOT the wedge-only deep dive (wedge-five-questions).

the-utopia-studio Bundle

Performs discounted cash flow valuation using the appropriate model variant (DDM, FCFE, or FCFF) with configurable growth stages. Produces year-by-year cash flow projections, terminal value, equity bridge (subtract debt, add cash, subtract option value), per-share intrinsic value, and sensitivity analysis. Use when valuing a company intrinsically, building a DCF model, estimating fair value, or when user mentions DCF, discounted cash flow, intrinsic value, terminal value, or free cash flow valuation.

idocohen560 Skill

Complete launch readiness validation covering every department: code, content, store, marketing, community, infrastructure, legal, and go/no-go sign-offs.

the-utopia-studio Skill

When the user wants to deploy AI sales development reps, automate sales qualification, build signal-to-action routing, or design AI agent architecture for sales. Also use when the user mentions 'AI SDR,' 'AI sales agent,' 'automated qualification,' 'signal routing,' 'sales automation,' '11x,' 'Artisan,' 'AiSDR,' 'AI BDR,' or 'autonomous sales.' This skill covers AI SDR deployment, qualification automation, and agent architecture for sales development.

the-utopia-studio Bundle

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.

the-utopia-studio Bundle

Write or critique a company manifesto, mission page, founding essay, or "why we exist" document. Use when someone asks for a manifesto, a vision statement, a values page, an "about" or "mission" page with real conviction, a founding blog post, a charter, or a principles document. Also use to audit an existing one for hedging, empty values, and missing stakes. Grounded in a study of 36 tech manifestos from manifestos.tech (Tesla, SSI, Mozilla, Anduril, Obsidian, Linear, Anthropic, Physical Intelligence and others).

the-utopia-studio Skill

Generate LinkedIn posts and X (Twitter) threads for Karan Pinto (@kmjp). Use this skill whenever Karan shares raw notes, ideas, vault entries, article links, observations, or rough thinking and wants it turned into social content. Trigger on any request like "write a post about this", "turn this into a LinkedIn post", "make me a thread", "draft something for LinkedIn/X/Twitter", "social content for this", or when Karan pastes notes and wants them published. Also trigger if the request is about creating content from context already in the conversation. Always produces BOTH a LinkedIn post AND an X thread unless explicitly told otherwise.

the-utopia-studio Bundle

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

the-utopia-studio Bundle

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

the-utopia-studio Bundle

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.

the-utopia-studio Bundle

Use this skill when deciding how much a GTM agent may do without a human looking, when a workflow is ready to run on a schedule, when outreach should stop requiring per-item approval, and when something has gone wrong and autonomy needs pulling back. Produces a level per task with the evidence required to move up and the triggers that drop it automatically. Trigger phrasings: "can I let the agent send", "when do I stop reviewing every draft", "how much should I automate", "the agent made a mistake, now what", "is this workflow ready to run unattended".

the-utopia-studio Bundle

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

the-utopia-studio Skill

Build a Map of Content (MOC) for a company in an Obsidian vault — an ideas-first knowledge graph built from primary sources (decks, transcripts, standards, reports), with a hub note and linked child notes. Use when asked to "build a MOC", "map this company", "create a knowledge graph on X", or to update an existing company MOC after a new call or document drop.

the-utopia-studio Bundle

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.

the-utopia-studio Skill

Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.

the-utopia-studio Bundle

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.

the-utopia-studio Skill

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

the-utopia-studio Bundle

Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic executive multi-threading on large accounts, and a hard rule that AI-drafted sequences to senior executives are never auto-sent. Every sequence is staged with a written rationale for human approval, and approved copy feeds back into the voice library. Includes references for email/LinkedIn/breakup frameworks and objection handling.

the-utopia-studio Bundle

Revenue forecasting methodology, forecast categories, pipeline analysis, and predictability for B2B revenue teams. Use when the user mentions forecasting, revenue forecast, sales forecast, forecast accuracy, forecast categories, commit, best case, upside, pipeline coverage, weighted pipeline, forecast cadence, capacity planning, quota modeling, forecast call, deal inspection, or forecast variance. Also trigger when someone says 'we can't predict our number,' 'our forecast is always wrong,' 'how much will we close this quarter,' 'we can't see our pipeline,' 'deals go stale,' or 'we need better dashboards.' Also trigger on pipeline visibility, pipeline reporting, sales dashboards, pipeline hygiene, stale deals, pipeline health, big deal alerts, or pipeline quality score. BOUNDARY: Covers forecast methodology, accuracy, and pipeline visibility/reporting. For CRM-specific dashboard implementation, see revops. For metrics and benchmarks, see gtm-metrics.

the-utopia-studio Skill

Design social media assets with Efecto — Instagram posts, carousels, stories, YouTube thumbnails, TikTok covers, Twitter/X images, LinkedIn slides, Pinterest pins, and Facebook graphics. Use when asked to "design a post", "create a carousel", "make a thumbnail", "design social media", or any social content task. Requires Efecto MCP server.

the-utopia-studio Bundle

Build or update a growth strategy document for a named Utopia Studio fellow (portfolio company) — covering value proposition, target segments with named example customers, business model, collaboration tiers, growth flywheel, and a 6-month GTM plan (e.g. 'give me a growth strategy for [Fellow]', 'build a v1 growth strategy for X', 'update the GTM plan for Y'). Applies Utopia's real brand system (Special Black / Brick Red, TWK Lausanne, stacked wordmark, /// mark) via the docx skill. Do NOT use for partner-facing decks (use utopia-partnership-deck) or investor/board decks — those follow different templates and different research inputs.

the-utopia-studio Bundle

Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".

the-utopia-studio Bundle

Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverability audit before scaling volume. Triggers: "why are we going to spam", "audit my email setup", "open rates dropped", "we got blocklisted", "warm up this domain", "check my deliverability". Produces a severity-ranked audit or a root-cause diagnosis with a recovery plan and the thresholds to monitor.

the-utopia-studio Skill

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

the-utopia-studio Skill

Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.

the-utopia-studio Skill

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

the-utopia-studio Bundle

Diagnose and fix deal velocity problems. Sales cycle diagnostics, stage exit criteria, pipeline deflation, zombie deal elimination, multi-threading, mutual action plans, AI-driven deal scoring, revenue intelligence integration (Gong/Chorus), and compression tactics with sourced benchmarks. Trigger on 'deal velocity,' 'sales cycle too long,' 'deals stalling,' 'pipeline velocity,' 'stage exit criteria,' 'zombie deals,' 'pipeline deflation,' 'deals stuck,' 'multi-threading,' 'mutual action plan,' 'deal inspection,' 'pipeline hygiene,' 'cycle time,' 'stage conversion,' 'deals die in negotiation,' 'we keep slipping deals,' 'reps can't close,' or 'pipeline is bloated but nothing closes.' Connects stage gates, deal scoring, inspection cadence, and pipeline deflation into the operating cadence. Includes modern AI/automation patterns (HubSpot Breeze, Salesforce Agentforce, predictive pipeline management). BOUNDARY: For forecast methodology see revops-forecasting. For pipeline visibility and dashboards see gtm-metrics

the-utopia-studio Skill

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

the-utopia-studio Bundle

Use this skill when writing outbound to a lead who surfaced from a signal — "write the message for this trigger," "personalize this off the signal, not the profile." Given a contact, their company, and the signal that surfaced them, it returns a short connection note and two follow-ups anchored to the trigger and stripped of AI tells.

the-utopia-studio Bundle

Use this skill when a rep wants warm intro paths into a target prospect — \"Find warm intro paths for [company]\", \"Who do we know at [company]?\", \"Can anyone intro me to [role] at [company]?\", \"Warm intro - [company]\". Surfaces the strongest available warm intro paths from your company's relationship network — employees, customers, partners, investors, advisors, call transcripts — with honest, evidence-based confidence labels. Decision support only: never contacts anyone, never writes to the CRM. The rep always decides.

boshi-xixixi Skill

Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.