Marketing & Growth

eliferjunior Skill

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

eliferjunior Skill

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

eliferjunior Skill

Expert guidance for go-to-market strategy, helping product teams plan launches, choose distribution channels, design growth loops, define ideal customer profiles, and execute GTM motions. Applies frameworks for product-led growth (PLG), sales-led growth, community-led growth, and viral loops.

eliferjunior Skill

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

eliferjunior Skill

Migrate client-side rendered (CSR) React/Vue applications to server-side rendering (SSR) or static site generation (SSG) using Next.js, Nuxt, or Astro. Use when you need to improve SEO, reduce time-to-first-byte, fix blank page issues for crawlers, or improve Core Web Vitals. Covers incremental adoption, data fetching patterns, hydration debugging, and deployment configuration. Trigger words: SSR, SSG, server-side rendering, static generation, Next.js migration, SEO, hydration, TTFB, Core Web Vitals.

eliferjunior Skill

Research topics and write content like blog posts, articles, and marketing copy. Use when a user asks to write a blog post, create an article, draft marketing copy, write website content, create a newsletter, produce thought leadership content, or write any long-form or short-form copy.

eliferjunior Skill

Implement GDPR/ePrivacy-compliant cookie consent management. Use when adding a cookie banner, managing marketing consent, achieving GDPR compliance for EU users, or integrating consent management with analytics platforms.

eliferjunior Skill

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

eliferjunior Skill

Design and execute growth experiments for rapid user acquisition and retention. Use when tasks involve viral loops, referral programs, conversion funnel optimization, A/B testing strategies, CAC/LTV analysis, product-led growth, activation rate improvement, cohort analysis, or scaling user growth through data-driven experimentation. Covers the full growth lifecycle from acquisition through retention.

eliferjunior Skill

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

eliferjunior Skill

Use Originality.ai API to detect AI-generated content and check for plagiarism simultaneously. Use when: SEO content audits, freelancer content verification, editorial review pipelines, originality checks.

eliferjunior Skill

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

eliferjunior Skill

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

eliferjunior Skill

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

eliferjunior Skill

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

eliferjunior Skill

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

eliferjunior Skill

Create, optimize, and automate TikTok content for brand awareness, audience growth, and conversions. Use when someone asks to "grow on TikTok", "create TikTok content", "TikTok marketing strategy", "TikTok API integration", "automate TikTok posting", "TikTok analytics", or "TikTok for business". Covers short-form video strategy, trending sounds, TikTok Content Posting API, analytics, and growth tactics.

eliferjunior Skill

Expert guidance for product analytics, helping product teams define metrics, build funnels, analyze retention, run A/B tests, and make data-driven decisions. Applies frameworks for North Star metrics, pirate metrics (AARRR), cohort analysis, and experiment design.

eliferjunior Skill

Create, optimize, and manage YouTube content for channel growth, audience building, and monetization. Use when someone asks to "grow on YouTube", "optimize YouTube videos", "YouTube SEO", "YouTube Shorts strategy", "YouTube API integration", "automate YouTube uploads", "YouTube analytics", "YouTube thumbnail", or "YouTube content strategy". Covers long-form video, Shorts, SEO, thumbnail design, YouTube Data API, analytics, monetization, and growth strategies.

eliferjunior Skill

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

eliferjunior Skill

Create, optimize, and automate Facebook content for Pages, Groups, and Ads. Use when someone asks to "grow Facebook page", "create Facebook ads", "manage Facebook group", "Facebook API integration", "automate Facebook posting", "Facebook analytics", or "Facebook marketing strategy". Covers Pages, Groups, Graph API publishing, Ads Manager API, Messenger bots, and growth strategies.

eliferjunior Skill

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

eliferjunior Skill

Create, optimize, and automate LinkedIn content for personal branding, lead generation, and B2B marketing. Use when someone asks to "write a LinkedIn post", "grow on LinkedIn", "LinkedIn content strategy", "LinkedIn API integration", "automate LinkedIn posting", "LinkedIn carousel", "LinkedIn analytics", or "LinkedIn outreach". Covers content creation with platform-specific formatting, API integration, analytics, and growth strategies.

eliferjunior Skill

Create, optimize, and automate Instagram content including Reels, Stories, carousels, and feed posts. Use when someone asks to "grow on Instagram", "create Instagram Reels", "Instagram content strategy", "Instagram API integration", "automate Instagram posting", "Instagram analytics", or "Instagram marketing". Covers Reels-first strategy, visual content guidelines, Instagram Graph API, and growth tactics.

eliferjunior Skill

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

eliferjunior Skill

Create, optimize, and automate content for Twitter/X including tweets, threads, Spaces, and API automation. Use when someone asks to "write a tweet", "create a Twitter thread", "grow on X", "Twitter API integration", "automate tweeting", "Twitter analytics", "Twitter bot", or "X content strategy". Covers platform-specific formatting, X API v2 integration, thread creation, analytics, and growth tactics.

eliferjunior Skill

Detect AI-generated text using rule-based analysis, LLM-as-judge scoring, and optional external APIs. Use when: auditing content for AI authorship, academic integrity checks, editorial review, SEO content audits.

eliferjunior Skill

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

eliferjunior Skill

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

eliferjunior Skill

Optimize paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms. Use when tasks involve bid optimization, audience targeting, creative testing, ROAS improvement, attribution modeling, budget allocation, campaign structure, retargeting strategies, lookalike audiences, or reducing customer acquisition cost. Covers multi-platform campaign management and creative performance analysis.

eliferjunior Skill

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.

eliferjunior Skill

Diagnoses email deliverability problems for transactional and marketing emails. Checks SPF/DKIM/DMARC alignment, sending IP reputation, email content spam triggers, and bounce patterns. Use when emails land in spam, go missing, or bounce unexpectedly. Trigger words: email spam, deliverability, emails not arriving, bounce rate, spam folder, email reputation, SPF fail, DKIM fail, DMARC, transactional email, SendGrid, Postmark, SES.

omer-metin Bundle

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when "keywords, file_patterns, code_patterns, " mentioned.

omer-metin Bundle

Warren Buffett said he looks for "economic castles protected by unbreachable moats." A moat is a sustainable competitive advantage that protects your business from competitors. Without a moat, success attracts competition that erodes your margins to zero. This skill covers identifying, building, and deepening moats. Network effects, switching costs, brand, scale economies, and the rarer moats like regulatory capture and counter-positioning. Use when "moat, defensibility, competitive advantage, network effects, switching costs, barrier to entry, unfair advantage, protect from competition, sustainable advantage, winner take all, flywheel, lock-in, moat, defensibility, strategy, network-effects, switching-costs, competitive-advantage, seven-powers" mentioned.

omer-metin Bundle

Expert in brutally honest, self-deprecating marketing that converts. Covers transparent messaging, vulnerability as strategy, "we're not for everyone" positioning, and turning weaknesses into strengths. Knows when honesty builds trust and when it backfires. Use when "anti-marketing, honest marketing, brutally honest, we're not for everyone, transparent, no bullshit, self-deprecating marketing, " mentioned.

omer-metin Bundle

World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.