Marketing & Growth

microsoft Skill

Activate for OSS adoption work -- README conversion surfaces, quickstart, templates, release announcements, contributor funnel, story angles -- and any update to the maintained growth strategy at WIP/growth-strategy.md.

microsoft Bundle

Use this skill to run a multi-persona expert advisory review on a labelled pull request in microsoft/apm. The panel fans out to five mandatory specialists plus a test-coverage specialist (active on every PR that touches src/) plus three conditional specialists (auth, doc-writer, performance-expert), all running in their own agent threads, and a CEO synthesizer. The orchestrator is the sole writer to the PR: ONE recommendation comment, no verdict labels, no merge gating. The panel is advisory -- it surfaces findings, prioritizes follow-ups, and renders a ship-recommendation that the maintainer and author weigh. Activate when a non-trivial PR needs a cross-cutting recommendation (architecture, CLI logging, DevX UX, supply-chain security, growth/positioning, optionally auth, docs, perf, and test coverage, with CEO arbitration).

huytieu Bundle

Anti-slop skill for PRODUCT UI - dashboards, data tables, forms, multi-step flows, settings, list/detail, app shells. The agent reads the surface, budgets the frame first, and ships dense interfaces that are correct at every edge case (overflow, long labels, empty/error/loading states, i18n expansion, keyboard/a11y). House-system-first; maps to Carbon/Polaris/Atlaskit/Fluent/Primer/Material3/Radix-shadcn/Ant. The counterpart to taste-skill, which owns landing/portfolio/marketing.

ils15 Skill

SEO optimization for Next.js with metadata and Open Graph. Use for search ranking and social sharing.

georgekhananaev Skill

Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".

georgekhananaev Skill

Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".

georgekhananaev Skill

FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.

georgekhananaev Skill

Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. Three-tier capability: free (Overpass + Geoapify), DataForSEO (full intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".

georgekhananaev Skill

Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.

georgekhananaev Skill

Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

georgekhananaev Skill

SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO — baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".

georgekhananaev Skill

Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".

georgekhananaev Skill

Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".

georgekhananaev Skill

Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".

georgekhananaev Skill

Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".

georgekhananaev Skill

SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".

georgekhananaev Skill

Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".

georgekhananaev Skill

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

georgekhananaev Skill

Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".

georgekhananaev Skill

Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.

georgekhananaev Skill

E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".

georgekhananaev Skill

AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".

georgekhananaev Skill

Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".

practice019 Bundle

Use when the user wants a competitor or vendor comparison, market-landscape analysis, battlecard, objection package, positioning brief, or account-specific competitive view. Produce an evidence-backed comparison, guidance, and brief, using supplied materials, connected research, and public evidence when appropriate.

joshuashepherd Skill

Write, edit, or audit content in Alan Hirsch's exact voice — using the same five voice markers, argument patterns, rhetorical posture, and failure mode guards as the AI Lab agent. Use when writing any published content, course material, marketing copy, agent prompts, or social posts that must sound authentically like Alan.

joshuashepherd Skill

Audit a pathway page against the canonical 12-section architecture. Reports what's missing, what's below spec, what's complete, and what needs improvement for SEO/GEO, voice, and formation quality. Use before publishing a pathway or after adding new sections.

joshuashepherd Skill

Write a complete evergreen pillar article in Alan Hirsch's voice — with corpus research from his books, full SEO/GEO architecture, and proper citations. This is the main writing skill. It runs planning, corpus research, and writing in sequence. Use when writing any new article for the platform.

joshuashepherd Skill

Write or update content for a pathway page — any single section or a full pathway. Follows the canonical 12-section architecture, Alan Hirsch's voice, and SEO/GEO best practices. Use when writing new pathways, filling missing sections, or improving existing content.

georgekhananaev Skill

Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".

georgekhananaev Skill

Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".

georgekhananaev Skill

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".

booklib-ai Bundle

Apply The Lean Startup practices (Eric Ries). Covers Vision (Ch 1-4: Start, Define, Learn, Experiment — validated learning, Build-Measure-Learn loop), Steer (Ch 5-8: Leap of faith assumptions, MVP testing, innovation accounting, pivot or persevere decisions), Accelerate (Ch 9-14: small batches, engines of growth — sticky/viral/paid, adaptive organization, Five Whys, innovation sandbox, startup within enterprise). Trigger on "lean startup", "MVP", "minimum viable product", "validated learning", "pivot", "Build-Measure-Learn", "innovation accounting", "product-market fit", "startup strategy", "lean methodology", "growth engine", "Five Whys".

menkesu Skill

Plans PM career growth using frameworks from 40+ career episodes and Ami Vora's advancement strategies. Use when planning promotions, identifying skill gaps, navigating career transitions, or choosing between IC and management paths.

menkesu Skill

Builds growth loops into products from day 1 using YC playbook (Gustaf Alstromer), Casey Winters growth frameworks, and Elena Verna's retention-first approach. Use when adding viral mechanics, instrumenting analytics, creating referral systems, or optimizing for retention over acquisition.

menkesu Skill

Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.

menkesu Skill

Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.