Marketing & Growth

swaylq Skill

Brian Dean (Backlinko 创始人) 视角. Content-driven SEO 派代表. Skyscraper Technique + Pillar Cluster + 长内容 + 链接建设. 调用此 skill 时, 用 Brian Dean 框架做 SEO 决策.

avav25 Skill

Blog post workflow — research topic, create content brief, write article, SEO optimize, quality review with feedback loop. Orchestrates product-manager, content-writer, and seo-engineer roles for public blog content creation and updates.

avav25 Skill

Marketing workflow — initialize marketing strategy with MARKETING.md, define channels and tactics, execute recurring marketing operations (social media, blog posts, email campaigns, trend research, analytics). Orchestrates marketing-strategist, product-manager, content-designer, content-writer, and seo-engineer roles. Owns marketing/ directory.

avav25 Bundle

Optimize any text for GEO/AEO — Generative Engine Optimization and Answer Engine Optimization. Use when writing or editing public-facing text intended to be cited or quoted by LLMs (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) — blog posts, landing pages, help articles, glossary entries, FAQ blocks, programmatic SEO templates, pillar guides. Applies macro/meso/micro structure rules, answer-first sections, entity-first phrasing, schema requirements, freshness cadence, and platform-specific citation patterns.

avav25 Bundle

Create social media posts across X/Twitter, LinkedIn, and Facebook for any product or project. Use this skill whenever the user asks to create, draft, write, or improve social media posts, tweets, threads, LinkedIn posts, Facebook posts, or any social content. Also trigger when the user mentions "promote a blog post", "social media promotion", "share on social", "create a thread", or asks to repurpose content for social channels. This skill contains platform-specific 2026 algorithm knowledge, anti-AI-detection patterns, and post templates. Reads brand context from marketing/MARKETING.md at runtime.

az9713 Skill

Run SEO and meta data testing on a URL. Use when user wants to test SEO, meta tags, Open Graph, structured data, sitemap, robots.txt, or crawlability.

florinsenoner Skill

Audit websites for SEO, performance, security, technical, content, and 15 other issue cateories with 230+ rules using the squirrelscan CLI. Returns LLM-optimized reports with health scores, broken links, meta tag analysis, and actionable recommendations. Use to discover and asses website or webapp issues and health.

protocolsage Bundle

Investigate `pnpm test` memory growth, Vitest worker OOMs, and suspicious RSS increases in OpenClaw using the `scripts/test-parallel.mjs` heap snapshot tooling. Use when Codex needs to reproduce test-lane memory growth, collect repeated `.heapsnapshot` files, compare snapshots from the same worker PID, triage likely transformed-module retention versus likely runtime leaks, and fix or reduce the impact by patching cleanup logic or isolating hotspot tests.

sinch Bundle

Registers US 10DLC brands and campaigns with Sinch for A2P SMS messaging. Use when the user needs to register a brand, create a 10DLC campaign, check registration status, troubleshoot a 10DLC rejection, fix an EIN mismatch, upgrade from simplified to full registration, or qualify a campaign for US SMS sending on 10-digit long codes. Do NOT use for non-US messaging or toll-free/short code registration.

kennyolofsson23-netizen Skill

Full website GEO+SEO audit with parallel subagent delegation. Orchestrates a comprehensive Generative Engine Optimization audit across AI citability, platform analysis, technical infrastructure, content quality, and schema markup. Produces a composite GEO Score (0-100) with prioritized action plan.

kennyolofsson23-netizen Bundle

Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: ads, PPC, paid advertising, Google Ads, Meta Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Bing Ads, ad audit, campaign audit, ROAS, conversion tracking, creative fatigue, bid strategy, brand DNA, generate ads, create campaign, product photography, ad creative generation.

kennyolofsson23-netizen Skill

Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", or "Meta campaign".

kennyolofsson23-netizen Skill

Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "Apple ads", "Search Ads", or is advertising a mobile app on iOS.

kennyolofsson23-netizen Skill

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts".

kennyolofsson23-netizen Skill

Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".

kennyolofsson23-netizen Skill

TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says "TikTok Ads", "TikTok marketing", "TikTok Shop", "Spark Ads", "Smart+", or "TikTok campaign".

kennyolofsson23-netizen Skill

YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube campaign", or "Shorts ads".

kennyolofsson23-netizen Skill

AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using Gemini (default) or a configured provider. Requires GOOGLE_API_KEY or ADS_IMAGE_PROVIDER + matching key. Triggers on: "generate ads", "create images", "make ad creatives", "generate visuals", "create ad images", "generate campaign images", "make the images", "generate from brief".

kennyolofsson23-netizen Skill

LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".

kennyolofsson23-netizen Skill

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads", or "Microsoft campaign".

square-lupus579 Bundle

Master SEO orchestrator with 24 specialized sub-skills across 9 categories. Comprehensive SEO analysis for any website or business type. Performs full site audits, single-page deep analysis, technical SEO checks (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T framework), image optimization, sitemap analysis, site architecture planning, AI search optimization (GEO for ChatGPT, Perplexity, AI Overviews), backlink analysis, keyword research, SERP tracking, and AI visibility monitoring. Industry detection for SaaS, e-commerce, local business, publishers, agencies. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quality", "page speed", "structured data", "site architecture", "metadata", "AI SEO", "backlinks", "link building", "keywords", "keyword research", "SERP", "AI visibility", "local SEO", "GBP", "Google Business Profile", "Google Maps", "local pack", "NAP", "local citations", "Ask

square-lupus579 Skill

Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", or provides a single URL for review.

square-lupus579 Skill

Track SERP rankings, monitor position changes, analyze SERP features, and identify ranking opportunities using DataForSEO. Alternative to Google Search Console for ranking data. Use when user says "rankings", "SERP tracking", "position monitoring", "rank tracking", "keyword positions", or "SERP analysis".

square-lupus579 Skill

Local SEO audit and optimization for Google Business Profile, Google Maps, and Gemini Ask Maps. Covers GBP completeness, NAP consistency, review strategy, local schema, competitor benchmarking, GeoGrid visibility, multi-location, AI Local Pack readiness, and GBP suspension prevention. Use when user says "local SEO", "Google Business Profile", "GBP", "Google Maps", "Ask Maps", "local pack", "NAP audit", "local citations", "review strategy", "local competitors", "multi-location", "GBP suspended".

square-lupus579 Skill

Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, and CLS prevention. Use when user says "image optimization", "alt text", "image SEO", "image size", or "image audit".

square-lupus579 Skill

Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".

square-lupus579 Skill

Monitor your own website's SEO performance using Google Search Console data. Track keyword rankings, clicks, impressions, CTR, and position changes over time. Identify top performing pages, declining keywords, and new ranking opportunities. Use when user says "monitor my site", "my rankings", "GSC data", "Search Console", "my keywords", "position changes", "CTR", "impressions", or "clicks".

square-lupus579 Skill

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

square-lupus579 Skill

Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".

square-lupus579 Skill

Comprehensive keyword research and analysis using DataForSEO API. Discover keyword opportunities, analyze search volume and difficulty, find related keywords, track rankings, and identify content gaps. Use when user says "keywords", "keyword research", "search volume", "keyword difficulty", "ranking keywords", "keyword ideas", "keyword suggestions", or "content gap".

square-lupus579 Skill

Redirect chain audit and analysis. Detects redirect loops, long chains, mixed protocols, and orphaned redirects. Use when user says "redirect audit", "301 redirect", "redirect chain", "redirect loop", or "migration redirects".

square-lupus579 Bundle

Website architecture planning: page hierarchy, navigation, URL structure, internal linking strategy. Use when user says "site structure", "page hierarchy", "URL structure", "navigation design", or "information architecture". NOT for XML sitemaps (use seo-sitemap).

square-lupus579 Skill

Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".

square-lupus579 Skill

Monitor brand visibility across AI platforms (Google AI Overview, ChatGPT, Claude, Gemini, Perplexity). Track LLM mentions, analyze AI-generated citations, identify AI search opportunities. Use when user says "AI visibility", "LLM mentions", "AI Overview", "ChatGPT visibility", "AI search", "generative search", "AI citations", or "brand in AI".

square-lupus579 Skill

Generate content briefs by analyzing top-ranking SERP results. Extracts common topics, identifies content gaps, and creates actionable briefs for content-writer. Input: target keyword. Output: content brief with must-cover topics + gap opportunities.

square-lupus579 Bundle

Detect content decay - old content losing rankings/traffic that needs refresh. Identifies pages published >6 months ago with declining performance. Outputs refresh priority list with specific update recommendations.