Customer Insight to Positioning
curated by SkillMD · 4 skills
From persona research to positioning workshop, this pack delivers actionable customer insights and positioning.
Install the whole pack (CLI)
npx skillmds add inference-sh/customer-persona
npx skillmds add deanpeters/positioning-workshop
npx skillmds add phuryn/value-proposition
npx skillmds add pwdev-solucoes/voc-researchSkills in this pack
- ▌ customer-persona · inference-shCreate data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.
- ▌ positioning-workshop · deanpetersGuide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.
- ▌ value-proposition · phurynDesign a detailed value proposition using a 6-part Jobs-to-be-Done template covering who, why, current situation, solution, improved outcome, and alternatives.
- ▌ voc-research · pwdev-solucoesColeta a linguagem literal do público em avaliações, fóruns, redes sociais, tickets de suporte e transcrições de vendas para gerar um banco de frases verbatim que orienta a escrita de copy.